{"id":"https://openalex.org/W1992884089","doi":"https://doi.org/10.1016/j.sbspro.2012.05.223","title":"Marketing Theory Applicability in Higher Education","display_name":"Marketing Theory Applicability in Higher Education","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1992884089","doi":"https://doi.org/10.1016/j.sbspro.2012.05.223","mag":"1992884089"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2012.05.223","doi":"https://doi.org/10.1016/j.sbspro.2012.05.223","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.223","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042812013523/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.sciencedirect.com/science/article/pii/S1877042812013523/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034881179","display_name":"Alina Filip","orcid":"https://orcid.org/0000-0002-4753-9244","observed_orcids":["https://orcid.org/0000-0002-4753-9244"]},"institutions":[{"id":"https://openalex.org/I88491126","display_name":"Bucharest University of Economic Studies","ror":"https://ror.org/04yvncj21","country_code":"RO","type":"education","lineage":["https://openalex.org/I88491126"]}],"countries":["RO"],"is_corresponding":true,"raw_author_name":"Alina Filip","raw_affiliation_strings":["The Bucharest Academy ofEconomic Studies, Romana Square no 6, Bucharest, 0103 74, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Bucharest Academy ofEconomic Studies, Romana Square no 6, Bucharest, 0103 74, Romania","institution_ids":["https://openalex.org/I88491126"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5034881179"],"corresponding_institution_ids":["https://openalex.org/I88491126"],"apc_list":null,"apc_paid":null,"fwci":7.1745,"has_fulltext":true,"cited_by_count":48,"citation_normalized_percentile":{"value":0.95897781,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"46","issue":null,"first_page":"912","last_page":"916"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6234999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6234999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.15039999783039093,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.09809999912977219,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.8379999995231628},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.8180000185966492},{"id":"https://openalex.org/keywords/universities","display_name":"universities","score":0.7440000176429749},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.824999988079071},{"id":"https://openalex.org/keywords/educational-services","display_name":"educational services","score":0.9700000286102295},{"id":"https://openalex.org/keywords/market-relations","display_name":"market relations","score":0.550000011920929},{"id":"https://openalex.org/keywords/labor-market-change","display_name":"labor market transformation","score":0.6809999942779541},{"id":"https://openalex.org/keywords/social-needs","display_name":"social needs","score":0.7649999856948853}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7313470244407654},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7193993926048279},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6885712742805481},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5757394433021545},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5492052435874939},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5062803030014038},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4994478225708008},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.4734594225883484},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4153478145599365},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14676114916801453},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11686432361602783},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.08253741264343262},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.sbspro.2012.05.223","doi":"https://doi.org/10.1016/j.sbspro.2012.05.223","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.223","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042812013523/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2012.05.223","doi":"https://doi.org/10.1016/j.sbspro.2012.05.223","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.223","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042812013523/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.9235000014305115,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320338080","display_name":"European Social Fund","ror":"https://ror.org/00k4n6c32"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1992884089.pdf","grobid_xml":"https://content.openalex.org/works/W1992884089.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W654127690","https://openalex.org/W1483811401","https://openalex.org/W1511964674","https://openalex.org/W1607702699","https://openalex.org/W1972109494","https://openalex.org/W1976647979","https://openalex.org/W2031259468","https://openalex.org/W2039057907","https://openalex.org/W2072221914","https://openalex.org/W6630792831","https://openalex.org/W6643202101"],"related_works":["https://openalex.org/W3016663622","https://openalex.org/W7058072498","https://openalex.org/W2390273953","https://openalex.org/W7018710124","https://openalex.org/W4387433619","https://openalex.org/W2728826007","https://openalex.org/W1533530987","https://openalex.org/W2901679429","https://openalex.org/W2947573453","https://openalex.org/W2364274893"],"abstract_inverted_index":{"Challenges":[0],"arise":[1],"in":[2,30,52,76,86],"educational":[3,68],"environment":[4],"under":[5],"the":[6,19,25],"impact":[7],"of":[8,18,27,82],"social":[9,48],"needs":[10],"development":[11],"and":[12,40,49,61,98],"labor":[13],"market":[14,89],"transformations.":[15],"The":[16],"purpose":[17],"present":[20],"study":[21],"is":[22,44],"to":[23,36,54,58,67,74],"prove":[24],"applicability":[26],"marketing":[28],"theory":[29],"universities,":[31,59],"as":[32,63],"a":[33,64,80],"viable":[34],"solution":[35],"improve":[37],"system":[38],"efficiency":[39],"effectiveness.":[41],"Marketing":[42],"role":[43],"analyzed":[45],"from":[46],"both":[47],"services":[50,69],"perspectives":[51],"order":[53],"explain":[55],"its":[56],"utility":[57],"individuals":[60],"community":[62],"whole.":[65],"According":[66],"nature,":[70],"universities":[71],"are":[72],"recommended":[73],"use,":[75],"an":[77],"integrated":[78],"manner,":[79],"set":[81],"seven":[83],"marketing-mix":[84],"tools":[85],"planning":[87],"their":[88],"relationships:":[90],"programme,":[91],"price,":[92],"place,":[93],"promotion,":[94],"processes,":[95],"physical":[96],"facilities,":[97],"people.":[99]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-03T10:48:47.769340","created_date":"2016-06-24T00:00:00"}