{"id":"https://openalex.org/W1992472089","doi":"https://doi.org/10.1177/0092070399271008","title":"\"Revisiting Marketing's Lawlike Generalizations\": A Comment","display_name":"\"Revisiting Marketing's Lawlike Generalizations\": A Comment","publication_year":1999,"publication_date":"1999-01-01","ids":{"openalex":"https://openalex.org/W1992472089","doi":"https://doi.org/10.1177/0092070399271008","mag":"1992472089"},"language":"en","primary_location":{"id":"doi:10.1177/0092070399271008","doi":"https://doi.org/10.1177/0092070399271008","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0092070399271008","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022029510","display_name":"Roger A. Kerin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178169726","display_name":"Southern Methodist University","ror":"https://ror.org/042tdr378","country_code":"US","type":"education","lineage":["https://openalex.org/I178169726"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"R. A. Kerin","raw_affiliation_strings":["Southern Methodist University, Dallas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southern Methodist University, Dallas, USA","institution_ids":["https://openalex.org/I178169726"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081660242","display_name":"Raj Sethuraman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178169726","display_name":"Southern Methodist University","ror":"https://ror.org/042tdr378","country_code":"US","type":"education","lineage":["https://openalex.org/I178169726"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"R. Sethuraman","raw_affiliation_strings":["Southern Methodist University, Dallas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southern Methodist University, Dallas, USA","institution_ids":["https://openalex.org/I178169726"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I178169726"],"apc_list":{"value":4790,"currency":"USD","value_usd":4790},"apc_paid":null,"fwci":1.3801,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.87702451,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"27","issue":"1","first_page":"101","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.06520000100135803,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.05689999833703041,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.621999979019165},{"id":"https://openalex.org/keywords/marketing-principles","display_name":"marketing principles","score":0.4009999930858612}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5592347979545593},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39420437812805176},{"id":"https://openalex.org/C118084267","wikidata":"https://www.wikidata.org/wiki/Q26110","display_name":"Positive economics","level":1,"score":0.35160431265830994},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32614779472351074}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0092070399271008","doi":"https://doi.org/10.1177/0092070399271008","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0092070399271008","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W625327232","https://openalex.org/W1484419243","https://openalex.org/W1855283887","https://openalex.org/W1964473994","https://openalex.org/W1990513740","https://openalex.org/W2005031498","https://openalex.org/W2058000062","https://openalex.org/W2071694681","https://openalex.org/W2074413486","https://openalex.org/W2092923369","https://openalex.org/W2093165778","https://openalex.org/W2168297671","https://openalex.org/W2315219834","https://openalex.org/W2320537567","https://openalex.org/W2726344882","https://openalex.org/W2903045099","https://openalex.org/W4242644578"],"related_works":["https://openalex.org/W2575604452","https://openalex.org/W2766020648","https://openalex.org/W2315219834","https://openalex.org/W7100858644","https://openalex.org/W2042008524","https://openalex.org/W2320780939","https://openalex.org/W7000138815","https://openalex.org/W2970159009","https://openalex.org/W15384945","https://openalex.org/W2494266396"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}