{"id":"https://openalex.org/W1991228153","doi":"https://doi.org/10.2501/ijmr-2014-004","title":"Using implicit methods to develop an objective measure of media brand engagement","display_name":"Using implicit methods to develop an objective measure of media brand engagement","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W1991228153","doi":"https://doi.org/10.2501/ijmr-2014-004","mag":"1991228153"},"language":"en","primary_location":{"id":"doi:10.2501/ijmr-2014-004","doi":"https://doi.org/10.2501/ijmr-2014-004","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ijmr-2014-004","pdf_url":null,"source":{"id":"https://openalex.org/S162526994","display_name":"International Journal of Market Research","issn_l":"1470-7853","issn":["1470-7853","2515-2173"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Market Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009778442","display_name":"Gemma Anne Calvert","orcid":"https://orcid.org/0000-0002-5487-8076","observed_orcids":["https://orcid.org/0000-0002-5487-8076"]},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Gemma Calvert","raw_affiliation_strings":["Nanyang Technological University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanyang Technological University","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022957126","display_name":"Eamon Philip Fulcher","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178535277","display_name":"University of the West of England","ror":"https://ror.org/02nwg5t34","country_code":"GB","type":"education","lineage":["https://openalex.org/I178535277"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Eamon Fulcher","raw_affiliation_strings":["University of the West of England"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of the West of England","institution_ids":["https://openalex.org/I178535277"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013303511","display_name":"Geraldine Fulcher","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178535277","display_name":"University of the West of England","ror":"https://ror.org/02nwg5t34","country_code":"GB","type":"education","lineage":["https://openalex.org/I178535277"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Geraldine Fulcher","raw_affiliation_strings":["University of the West of England"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of the West of England","institution_ids":["https://openalex.org/I178535277"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Pauline Foster","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pauline Foster","raw_affiliation_strings":["Neurosense Limited"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Neurosense Limited","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038468496","display_name":"Helen Rose","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Helen Rose","raw_affiliation_strings":["BE Viacom International"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BE Viacom International","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":7.4643,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.96295657,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"56","issue":"1","first_page":"15","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8720999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8720999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08529999852180481,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.025599999353289604,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/semantic-priming","display_name":"semantic priming","score":0.9129999876022339},{"id":"https://openalex.org/keywords/implicit-measures","display_name":"implicit measures","score":0.5429999828338623},{"id":"https://openalex.org/keywords/mtv","display_name":"MTV","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C96851999","wikidata":"https://www.wikidata.org/wiki/Q848369","display_name":"Subconscious","level":3,"score":0.9471051096916199},{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.7662820816040039},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.6160237789154053},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5826561450958252},{"id":"https://openalex.org/C2779778163","wikidata":"https://www.wikidata.org/wiki/Q774081","display_name":"Implicit-association test","level":2,"score":0.5201454758644104},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4383416175842285},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4356876611709595},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4325024485588074},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40915626287460327},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.32360154390335083},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.192289799451828},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.2501/ijmr-2014-004","doi":"https://doi.org/10.2501/ijmr-2014-004","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ijmr-2014-004","pdf_url":null,"source":{"id":"https://openalex.org/S162526994","display_name":"International Journal of Market Research","issn_l":"1470-7853","issn":["1470-7853","2515-2173"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Market Research","raw_type":"journal-article"},{"id":"pmh:oai:dr.ntu.edu.sg:10356/87658","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10220/46770","pdf_url":null,"source":{"id":"https://openalex.org/S4306402609","display_name":"DR-NTU (Nanyang Technological University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I172675005","host_organization_name":"Nanyang Technological University","host_organization_lineage":["https://openalex.org/I172675005"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W235978909","https://openalex.org/W651558679","https://openalex.org/W1839788135","https://openalex.org/W1971948521","https://openalex.org/W2005731487","https://openalex.org/W2022418680","https://openalex.org/W2023057238","https://openalex.org/W2071522579","https://openalex.org/W2074404186","https://openalex.org/W2086230172","https://openalex.org/W2110710591","https://openalex.org/W2128612119","https://openalex.org/W2162173963","https://openalex.org/W2163440546","https://openalex.org/W2168524464","https://openalex.org/W2264466470","https://openalex.org/W2319794630","https://openalex.org/W4213122064","https://openalex.org/W4233448609"],"related_works":["https://openalex.org/W4205150460","https://openalex.org/W1968710550","https://openalex.org/W2343403484","https://openalex.org/W2602744158","https://openalex.org/W3131502212","https://openalex.org/W2124863348","https://openalex.org/W1971948521","https://openalex.org/W7001088878","https://openalex.org/W2770796714","https://openalex.org/W2982185108"],"abstract_inverted_index":{"Traditional":[0],"market":[1],"research":[2,142,162],"methods":[3],"that":[4,27,45,135],"rely":[5],"on":[6],"explicit":[7,141,160],"respondent":[8],"feedback,":[9],"such":[10],"as":[11],"focus":[12],"groups":[13],"or":[14],"surveys,":[15],"often":[16,22],"fail":[17],"to":[18,55,58,75,164],"detect":[19],"the":[20,39,67,77,114,119,152],"deep-seated,":[21],"subconscious,":[23],"emotions":[24],"towards":[25],"brands":[26,91,112,128],"reside":[28],"in":[29,38,57,129],"consumers\u2019":[30,132,169],"minds.":[31],"Recently,":[32],"there":[33],"has":[34],"been":[35],"considerable":[36],"interest":[37],"ability":[40],"of":[41,69,79,86,113,118,131,156,168],"well-established":[42],"psychological":[43,87],"tests":[44],"capture":[46],"people's":[47],"implicit":[48,80,121,158],"responses":[49],"using":[50],"speeded":[51],"reaction":[52],"time":[53],"paradigms":[54],"tap":[56],"these":[59],"subconscious":[60,133],"associations.":[61],"In":[62],"this":[63,93],"paper,":[64],"we":[65],"describe":[66],"use":[68],"an":[70],"adapted":[71],"semantic":[72],"priming":[73],"paradigm":[74],"measure":[76],"strength":[78],"consumer":[81,145],"associations":[82],"between":[83,127],"a":[84],"range":[85],"attributes":[88],"and":[89,154,159],"competitor":[90],"within":[92,105],"media":[94],"category.":[95],"The":[96],"study":[97,149],"was":[98],"conducted":[99],"online":[100,161],"across":[101],"ten":[102],"countries":[103],"and,":[104],"each":[106],"country,":[107],"against":[108],"nine":[109],"relevant":[110],"competitive":[111],"MTV":[115],"channel.":[116],"Analysis":[117],"resulting":[120],"dataset":[122],"revealed":[123],"large":[124],"statistical":[125],"differences":[126],"terms":[130],"feelings":[134,171],"were":[136],"not":[137],"captured":[138],"by":[139],"previous":[140],"methodologies":[143],"into":[144],"brand":[146],"engagement.":[147],"This":[148],"clearly":[150],"demonstrates":[151],"power":[153],"usefulness":[155],"combining":[157],"data":[163],"gain":[165],"maximum":[166],"understanding":[167],"true":[170],"about":[172],"brands.":[173]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2016-06-24T00:00:00"}
