{"id":"https://openalex.org/W1990624518","doi":"https://doi.org/10.1080/09652540903511324","title":"Niche strategy: merging economic and marketing theories with population ecology arguments","display_name":"Niche strategy: merging economic and marketing theories with population ecology arguments","publication_year":2010,"publication_date":"2010-02-01","ids":{"openalex":"https://openalex.org/W1990624518","doi":"https://doi.org/10.1080/09652540903511324","mag":"1990624518"},"language":"en","primary_location":{"id":"doi:10.1080/09652540903511324","doi":"https://doi.org/10.1080/09652540903511324","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09652540903511324","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045919328","display_name":"Eli Noy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I16391192","display_name":"Tel Aviv University","ror":"https://ror.org/04mhzgx49","country_code":"IL","type":"education","lineage":["https://openalex.org/I16391192"]}],"countries":["IL"],"is_corresponding":true,"raw_author_name":"Eli Noy","raw_affiliation_strings":["Management, Tel-Aviv University, Ramat Aviv, POB 39010, Tel-Aviv, 61390, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management, Tel-Aviv University, Ramat Aviv, POB 39010, Tel-Aviv, 61390, Israel","institution_ids":["https://openalex.org/I16391192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5045919328"],"corresponding_institution_ids":["https://openalex.org/I16391192"],"apc_list":null,"apc_paid":null,"fwci":4.6171,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.9534268,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"18","issue":"1","first_page":"77","last_page":"86"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.5468999743461609,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.5468999743461609,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12851","display_name":"Firm Innovation and Growth","score":0.16850000619888306,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.08869999647140503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/niche-strategy","display_name":"niche strategy","score":0.9980000257492065},{"id":"https://openalex.org/keywords/population-ecology","display_name":"population ecology","score":0.6349999904632568},{"id":"https://openalex.org/keywords/market-concentration","display_name":"market concentration","score":0.6439999938011169},{"id":"https://openalex.org/keywords/organizational-populations","display_name":"organizational populations","score":0.3889999985694885},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4230000078678131}],"concepts":[{"id":"https://openalex.org/C153991713","wikidata":"https://www.wikidata.org/wiki/Q17142856","display_name":"Niche","level":2,"score":0.8619503378868103},{"id":"https://openalex.org/C102715595","wikidata":"https://www.wikidata.org/wiki/Q172861","display_name":"Ecological niche","level":3,"score":0.6871336102485657},{"id":"https://openalex.org/C190338456","wikidata":"https://www.wikidata.org/wiki/Q7102016","display_name":"Organizational ecology","level":2,"score":0.6415625214576721},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.6246345639228821},{"id":"https://openalex.org/C2777011736","wikidata":"https://www.wikidata.org/wiki/Q1758705","display_name":"Niche market","level":2,"score":0.5350934267044067},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.468493789434433},{"id":"https://openalex.org/C10437067","wikidata":"https://www.wikidata.org/wiki/Q1139192","display_name":"Niche construction","level":2,"score":0.4578704833984375},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.4418061375617981},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4332989454269409},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42516374588012695},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4084290862083435},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.36551332473754883},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.18639162182807922},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1254223883152008},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.10285079479217529},{"id":"https://openalex.org/C185933670","wikidata":"https://www.wikidata.org/wiki/Q52105","display_name":"Habitat","level":2,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09652540903511324","doi":"https://doi.org/10.1080/09652540903511324","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09652540903511324","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W407857212","https://openalex.org/W1504511151","https://openalex.org/W1562808259","https://openalex.org/W1978587267","https://openalex.org/W1984505708","https://openalex.org/W1988630416","https://openalex.org/W1991467964","https://openalex.org/W1994610416","https://openalex.org/W2001106040","https://openalex.org/W2007383086","https://openalex.org/W2008131647","https://openalex.org/W2010601093","https://openalex.org/W2019432495","https://openalex.org/W2027396111","https://openalex.org/W2028351053","https://openalex.org/W2035195520","https://openalex.org/W2038093860","https://openalex.org/W2038435438","https://openalex.org/W2044515540","https://openalex.org/W2060827592","https://openalex.org/W2071360543","https://openalex.org/W2118257338","https://openalex.org/W2126168924","https://openalex.org/W2131938816","https://openalex.org/W2143849718","https://openalex.org/W2159787932","https://openalex.org/W2313412401","https://openalex.org/W2319647657","https://openalex.org/W2326647871","https://openalex.org/W2475189117","https://openalex.org/W2799127405","https://openalex.org/W3125349408","https://openalex.org/W4238096964","https://openalex.org/W4243480169","https://openalex.org/W4255823030","https://openalex.org/W4300406793","https://openalex.org/W4301412493","https://openalex.org/W4388150389","https://openalex.org/W4388150933"],"related_works":["https://openalex.org/W2017655061","https://openalex.org/W7100915408","https://openalex.org/W2383186111","https://openalex.org/W2363269549","https://openalex.org/W2003300194","https://openalex.org/W2090370732","https://openalex.org/W3124300947","https://openalex.org/W2361539029","https://openalex.org/W848599017","https://openalex.org/W2119228990"],"abstract_inverted_index":{"Though":[0],"niche":[1,29,37,53,122,146,160],"strategy":[2,54,147],"is":[3,20],"an":[4],"acknowledged":[5],"way":[6,171],"of":[7,64,69,74,81,89,95,121,127,155,176],"realizing":[8],"better":[9],"profits":[10],"from":[11,57],"the":[12,25,28,36,51,62,65,79,87,109,117,125,128,131,136,153,159,174,177],"firm's":[13],"resources":[14],"and":[15,45,59,67,86,92,97,112,119,138,168],"actions,":[16],"its":[17],"long-term":[18],"viability":[19],"by":[21],"no":[22],"means":[23],"ensured;":[24],"demand":[26],"in":[27,78,130,142],"may":[30,39],"diminish":[31],"or":[32,35],"even":[33],"disappear,":[34],"market":[38],"become":[40,73],"attractive":[41],"to":[42,50,76,124,145,152,172],"broad-line":[43],"firms":[44,123,129],"new":[46],"entrants.":[47],"In":[48],"parallel":[49],"attention":[52],"has":[55,71],"received":[56],"economists":[58,137],"marketing":[60],"researchers,":[61],"subject":[63],"emergence":[66],"disappearance":[68],"niches":[70],"also":[72,163],"interest":[75],"scholars":[77],"areas":[80],"\u2018population":[82],"ecology\u2019,":[83],"\u2018niche":[84],"width":[85],"dynamics":[88],"organizational":[90],"populations\u2019":[91],"\u2018the":[93],"demography":[94],"corporations":[96],"industries\u2019,":[98],"who":[99],"base":[100],"their":[101,143,165],"arguments":[102],"on":[103,158,164],"long":[104],"time":[105,166],"series":[106],"studies.":[107],"Disregarding":[108],"strategic,":[110],"economic":[111],"cost\u2013benefit":[113],"aspects,":[114],"they":[115],"attribute":[116],"birth":[118],"death":[120],"concentration":[126],"market.":[132],"I":[133],"argue":[134],"that":[135],"population":[139],"ecologists":[140],"differ":[141],"approach":[144],"not":[148],"only":[149],"with":[150],"regard":[151],"type":[154],"forces":[156],"acting":[157],"firm":[161],"but":[162],"horizons,":[167],"propose":[169],"a":[170],"combine":[173],"benefits":[175],"two":[178],"theories.":[179]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":6},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}