{"id":"https://openalex.org/W1990569005","doi":"https://doi.org/10.1108/02634500210441503","title":"Corporate intelligence and transformational marketing in the age of the Internet","display_name":"Corporate intelligence and transformational marketing in the age of the Internet","publication_year":2002,"publication_date":"2002-09-01","ids":{"openalex":"https://openalex.org/W1990569005","doi":"https://doi.org/10.1108/02634500210441503","mag":"1990569005"},"language":"en","primary_location":{"id":"doi:10.1108/02634500210441503","doi":"https://doi.org/10.1108/02634500210441503","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500210441503","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075459297","display_name":"Peter R.J. Trim","orcid":"https://orcid.org/0000-0002-5500-2383","observed_orcids":["https://orcid.org/0000-0002-5500-2383"]},"institutions":[{"id":"https://openalex.org/I124357947","display_name":"University of London","ror":"https://ror.org/04cw6st05","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947"]},{"id":"https://openalex.org/I98259816","display_name":"Birkbeck, University of London","ror":"https://ror.org/02mb95055","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I98259816"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Peter R.J. Trim","raw_affiliation_strings":["Birkbeck College, University of London, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Birkbeck College, University of London, London, UK","institution_ids":["https://openalex.org/I124357947","https://openalex.org/I98259816"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5075459297"],"corresponding_institution_ids":["https://openalex.org/I124357947","https://openalex.org/I98259816"],"apc_list":null,"apc_paid":null,"fwci":8.1062,"has_fulltext":false,"cited_by_count":38,"citation_normalized_percentile":{"value":0.96851737,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"20","issue":"5","first_page":"259","last_page":"268"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.8593999743461609,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.8593999743461609,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11159999668598175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00839999970048666,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-intelligence","display_name":"corporate intelligence","score":0.996999979019165},{"id":"https://openalex.org/keywords/strategic-marketing","display_name":"strategic marketing","score":0.8669999837875366},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":1.0},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.8289999961853027},{"id":"https://openalex.org/keywords/business-partnerships","display_name":"business partnerships","score":0.414000004529953},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.5040000081062317},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7279999852180481}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7100637555122375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6727893352508545},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6666237115859985},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6231751441955566},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5971404314041138},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5812153220176697},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5515294075012207},{"id":"https://openalex.org/C2778491294","wikidata":"https://www.wikidata.org/wiki/Q1339824","display_name":"Mindset","level":2,"score":0.5196184515953064},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5167505145072937},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.4749491214752197},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4287051558494568},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4217036962509155},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3345833122730255},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10045093297958374},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08061885833740234},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02634500210441503","doi":"https://doi.org/10.1108/02634500210441503","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500210441503","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","score":0.5799999833106995,"id":"https://metadata.un.org/sdg/17"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W569291475","https://openalex.org/W595307681","https://openalex.org/W658580634","https://openalex.org/W1499347609","https://openalex.org/W1511029770","https://openalex.org/W1516415552","https://openalex.org/W1543209321","https://openalex.org/W1547375954","https://openalex.org/W1554265420","https://openalex.org/W1583067148","https://openalex.org/W1584564756","https://openalex.org/W1701997457","https://openalex.org/W1986660259","https://openalex.org/W2012242893","https://openalex.org/W2015707845","https://openalex.org/W2031114635","https://openalex.org/W2043773435","https://openalex.org/W2048653815","https://openalex.org/W2052505988","https://openalex.org/W2064066794","https://openalex.org/W2073737521","https://openalex.org/W2079980065","https://openalex.org/W2101157755","https://openalex.org/W2110638361","https://openalex.org/W2111075361","https://openalex.org/W2111578026","https://openalex.org/W2136207752","https://openalex.org/W2137247419","https://openalex.org/W2148219776","https://openalex.org/W2150563888","https://openalex.org/W2312302756","https://openalex.org/W2478987735","https://openalex.org/W2490787235","https://openalex.org/W3186405410"],"related_works":["https://openalex.org/W2048052515","https://openalex.org/W1560512184","https://openalex.org/W595090425","https://openalex.org/W7171663672","https://openalex.org/W2504811383","https://openalex.org/W2477516299","https://openalex.org/W2143582010","https://openalex.org/W2119289603","https://openalex.org/W152774980","https://openalex.org/W4301057282"],"abstract_inverted_index":{"Strategic":[0],"marketing":[1,10,14,32,88,112],"has":[2,33],"established":[3],"itself":[4],"as":[5],"a":[6,73,104,135,140,161],"separate":[7],"body":[8],"of":[9,44,81,96,109,121,159,163],"knowledge":[11],"and":[12,35,53,65,89,124,144],"forced":[13],"strategists":[15],"to":[16,28,68,98,115,118,133,155],"think":[17,156],"more":[18],"deeply":[19],"about":[20],"establishing":[21,160],"long\u2010term":[22],"working":[23],"relationships":[24],"that":[25,128,151],"are":[26,95,101],"external":[27],"the":[29,42,79,84,90,119,130,167],"organization.":[30,168],"Relationship":[31],"evolved":[34],"is":[36,66,132],"playing":[37],"an":[38,48,59],"integral":[39],"part":[40],"in":[41,47,139,157],"formation":[43],"partnership":[45],"arrangements":[46],"era":[49],"characterized":[50],"by":[51,93],"networks":[52],"technology":[54],"utilization.":[55],"The":[56],"Internet":[57],"represents":[58],"emerging":[60],"vehicle":[61],"for":[62,86],"business":[63],"transactions":[64],"set":[67],"provide":[69],"unique":[70],"opportunities.":[71],"Developing":[72],"mindset":[74],"which":[75],"takes":[76],"into":[77],"account":[78],"importance":[80],"strategic":[82,105],"marketing,":[83,126],"necessity":[85],"relationship":[87],"interactivity":[91],"offered":[92],"technology,":[94],"interest":[97],"marketers":[99],"who":[100],"employed":[102],"within":[103,166],"capacity.":[106],"In":[107],"view":[108],"this,":[110],"senior":[111,152],"personnel":[113],"need":[114,154],"pay":[116],"attention":[117],"areas":[120],"corporate":[122],"intelligence":[123],"transformational":[125],"if,":[127],"is,":[129],"organization":[131],"develop":[134],"sustainable":[136],"competitive":[137],"advantage":[138],"fast":[141],"moving,":[142],"complex":[143],"increasingly":[145],"unpredictable":[146],"world.":[147],"It":[148],"also":[149],"means":[150],"management":[153],"terms":[158],"number":[162],"distinct":[164],"groups":[165]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
