{"id":"https://openalex.org/W1990335105","doi":"https://doi.org/10.1108/13555850910973847","title":"Brand and country of origin valuations of automobiles","display_name":"Brand and country of origin valuations of automobiles","publication_year":2009,"publication_date":"2009-07-03","ids":{"openalex":"https://openalex.org/W1990335105","doi":"https://doi.org/10.1108/13555850910973847","mag":"1990335105"},"language":"en","primary_location":{"id":"doi:10.1108/13555850910973847","doi":"https://doi.org/10.1108/13555850910973847","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850910973847","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033239592","display_name":"Kandapa Thanasuta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I25399158","display_name":"Mahidol University","ror":"https://ror.org/01znkr924","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kandapa Thanasuta","raw_affiliation_strings":["Business Administration Division, Mahidol University International College, Salaya, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration Division, Mahidol University International College, Salaya, Thailand","institution_ids":["https://openalex.org/I25399158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019383206","display_name":"Thanyawee Patoomsuwan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I25399158","display_name":"Mahidol University","ror":"https://ror.org/01znkr924","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Thanyawee Patoomsuwan","raw_affiliation_strings":["Business Administration Division, Mahidol University International College, Salaya, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration Division, Mahidol University International College, Salaya, Thailand","institution_ids":["https://openalex.org/I25399158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034957882","display_name":"Vanvisa Chaimahawong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I25399158","display_name":"Mahidol University","ror":"https://ror.org/01znkr924","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Vanvisa Chaimahawong","raw_affiliation_strings":["Business Administration Division, Mahidol University International College, Salaya, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration Division, Mahidol University International College, Salaya, Thailand","institution_ids":["https://openalex.org/I25399158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003825416","display_name":"Yingyot Chiaravutthi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I25399158","display_name":"Mahidol University","ror":"https://ror.org/01znkr924","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Yingyot Chiaravutthi","raw_affiliation_strings":["Business Administration Division, Mahidol University International College, Salaya, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration Division, Mahidol University International College, Salaya, Thailand","institution_ids":["https://openalex.org/I25399158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I25399158"],"apc_list":null,"apc_paid":null,"fwci":3.1488,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.92657308,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"21","issue":"3","first_page":"355","last_page":"375"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.02290000021457672,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/automotive-brands","display_name":"car brands","score":0.7210000157356262},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.8880000114440918},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.6660000085830688},{"id":"https://openalex.org/keywords/price-premium","display_name":"price premium","score":0.8090000152587891},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.8320000171661377},{"id":"https://openalex.org/keywords/luxury-cars","display_name":"luxury cars","score":0.7390000224113464},{"id":"https://openalex.org/keywords/gdp-per-capita","display_name":"GDP per capita","score":0.6890000104904175},{"id":"https://openalex.org/keywords/entry-barriers","display_name":"barriers to entry","score":0.578000009059906},{"id":"https://openalex.org/keywords/hedonic-pricing","display_name":"hedonic pricing","score":0.6399999856948853},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.4399999976158142},{"id":"https://openalex.org/keywords/market-acceptance","display_name":"market acceptance","score":0.4230000078678131},{"id":"https://openalex.org/keywords/automobile-industry-competition","display_name":"automobile industry competition","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6412080526351929},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5841947197914124},{"id":"https://openalex.org/C526921623","wikidata":"https://www.wikidata.org/wiki/Q190117","display_name":"Automotive industry","level":2,"score":0.5594308376312256},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5367158055305481},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5141385197639465},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.48483502864837646},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.4722430408000946},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.468630313873291},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.4533693790435791},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08361321687698364},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/13555850910973847","doi":"https://doi.org/10.1108/13555850910973847","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850910973847","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W127372072","https://openalex.org/W236764001","https://openalex.org/W643579549","https://openalex.org/W1563956752","https://openalex.org/W1571356345","https://openalex.org/W1965334529","https://openalex.org/W1972618757","https://openalex.org/W1972985427","https://openalex.org/W1982769585","https://openalex.org/W1983002119","https://openalex.org/W1996038637","https://openalex.org/W1997437448","https://openalex.org/W2003359494","https://openalex.org/W2017097055","https://openalex.org/W2018710523","https://openalex.org/W2024652382","https://openalex.org/W2027989792","https://openalex.org/W2031529051","https://openalex.org/W2033720939","https://openalex.org/W2043085549","https://openalex.org/W2050853670","https://openalex.org/W2051976719","https://openalex.org/W2052152795","https://openalex.org/W2053143487","https://openalex.org/W2057023890","https://openalex.org/W2064128128","https://openalex.org/W2078883900","https://openalex.org/W2078897463","https://openalex.org/W2082192234","https://openalex.org/W2083832808","https://openalex.org/W2084217251","https://openalex.org/W2087988093","https://openalex.org/W2090286792","https://openalex.org/W2093800202","https://openalex.org/W2094116088","https://openalex.org/W2101288668","https://openalex.org/W2105561062","https://openalex.org/W2112079022","https://openalex.org/W2121590087","https://openalex.org/W2123907609","https://openalex.org/W2127446354","https://openalex.org/W2147983011","https://openalex.org/W2168322504","https://openalex.org/W2266639535","https://openalex.org/W2312446115","https://openalex.org/W2316444420","https://openalex.org/W2317216277","https://openalex.org/W2320853906","https://openalex.org/W2324593403","https://openalex.org/W2409719349","https://openalex.org/W2443585838"],"related_works":["https://openalex.org/W4239509938","https://openalex.org/W4224989465","https://openalex.org/W7099964247","https://openalex.org/W7032766919","https://openalex.org/W828724662","https://openalex.org/W7018865428","https://openalex.org/W2370703890","https://openalex.org/W1927124380","https://openalex.org/W7046802964","https://openalex.org/W2298738519"],"abstract_inverted_index":{"Purpose":[0],"The":[1,20,69,102,136,174,285],"purpose":[2],"of":[3,11,15,28,31,88,100,113,122,375,388,450,455],"this":[4,457],"paper":[5,458],"is":[6,25,106,287,327,392,399,424],"to":[7,108,146,169,246,253,329,361,401,435,442,473],"quantify":[8],"the":[9,29,34,38,41,59,80,110,157,165,185,191,196,204,216,228,232,268,303,310,315,320,324,351,366,376,382,402,431,444,447],"value":[10,218],"brands":[12,32,55,154,168,317,349,416,429,451],"and":[13,33,45,96,152,162,184,227,236,267,282,404,452,465,476],"countries":[14,99,121,307,454],"origin":[16],"in":[17,23,148,190,206,323,426,433,462],"monetary":[18,463],"units.":[19],"automobile":[21,126,348],"industry":[22,326],"Thailand":[24],"chosen":[26,92],"because":[27],"variety":[30],"intense":[35],"competition":[36,322],"within":[37],"industry.":[39],"Both":[40],"pick":[42],"up":[43],"truck":[44],"passenger":[46],"car":[47,193,208,325,377,384],"market":[48,61,182],"shares":[49],"have":[50,170],"been":[51,63],"dominated":[52,64],"by":[53,65],"Japanese":[54,167],"for":[56,188,203,346,381,395],"decades,":[57],"whilst":[58,223],"luxury":[60,192],"has":[62,290,297],"German":[66,316],"brands.":[67],"Design/methodology/approach":[68],"data":[70],"are":[71,91,155,164,251,318,335,341,359],"collected":[72],"from":[73,93,97,221,225,350,409],"an":[74],"authors'":[75],"survey":[76],"carried":[77],"out":[78],"during":[79],"\u201cThailand":[81],"International":[82],"Motor":[83],"Expo":[84],"2007\u201d.":[85],"A":[86,386],"total":[87],"244":[89],"models":[90,130],"20":[94],"brands,":[95,116],"7":[98],"origin.":[101],"hedonic":[103],"price":[104,111,186,269,280,300,390,448],"model":[105],"applied":[107],"ascertain":[109],"premiums":[112,281,334,368,449],"these":[114],"different":[115,133,140,354],"taking":[117],"into":[118],"account":[119],"their":[120,333,453,481],"origin,":[123,456],"since":[124,332],"each":[125],"brand":[127,141,172,367,397],"offers":[128],"several":[129],"with":[131,272,417],"distinguishably":[132],"features.":[134],"Findings":[135],"results":[137],"indicate":[138],"that":[139,212],"names":[142],"affect":[143],"consumers'":[144],"\u201cWillingness":[145],"Pay,\u201d":[147],"which":[149,239,289,398,405,427],"Mercedes,":[150],"BMW,":[151],"Audi":[153],"ranked":[156,256,305,319],"highest.":[158],"Surprisingly,":[159],"Subaru,":[160],"Mitsubishi":[161],"Toyota":[163],"only":[166],"significant":[171],"values.":[173],"findings":[175],"also":[176],"illustrate":[177],"a":[178,244,248,273,291,298,396,410,421],"direct":[179],"relationship":[180,198,445],"between":[181,262,446],"acceptance":[183],"premium":[187,301],"automobiles":[189],"segment,":[194],"however":[195],"same":[197,233,352],"does":[199,406],"not":[200,336,407],"hold":[201],"true":[202],"cars":[205,220,224],"economy":[207],"segment.":[209,385],"It":[210],"seems":[211],"Thai":[213],"consumers":[214],"put":[215],"highest":[217],"on":[219,241],"Germany,":[222,288],"Japan":[226],"USA":[229,311],"possess":[230],"approximately":[231],"value.":[234],"Korean":[235],"Malaysian":[237],"cars,":[238],"focus":[240],"low\u2010prices":[242],"as":[243,252,309,365],"means":[245],"obtain":[247],"competitive":[249],"advantage,":[250],"be":[254,330,362,471],"expected":[255],"last.":[257],"An":[258],"association":[259],"was":[260],"found":[261],"countries'":[263],"GDP":[264,275,293,306],"per":[265,276,294],"capita":[266,277,295],"premium.":[270],"Countries":[271],"lower":[274,279],"show":[278],"vise":[283],"versa.":[284],"exception":[286],"low":[292],"yet":[296],"higher":[299,437],"than":[302,372],"better":[304],"such":[308],"Research":[312],"limitations/implications":[313],"Though":[314],"highest,":[321],"likely":[328],"intense,":[331],"noticeably":[337],"different.":[338],"Additionally,":[339],"there":[340],"implications":[342],"regarding":[343],"entry":[344,357],"barriers":[345,358],"new":[347,400,477],"or":[353],"countries.":[355],"These":[356],"considered":[360],"quite":[363],"high,":[364],"could":[369,470],"represent":[370],"more":[371],"25":[373],"percent":[374],"prices,":[378],"at":[379],"least":[380],"compact":[383],"strategy":[387],"discounted":[389],"penetration":[391],"therefore":[393],"recommended":[394,425],"market,":[403],"originate":[408],"highly":[411],"regarded":[412],"country.":[413],"For":[414],"existing":[415],"below":[418],"average":[419],"values,":[420],"customer\u2010based":[422],"approach":[423],"those":[428],"improve":[430],"attributes":[432],"order":[434],"create":[436],"premiums.":[438],"Originality/value":[439],"In":[440],"addition":[441],"confirming":[443],"successfully":[459],"provides":[460],"valuations":[461],"units":[464],"rankings":[466],"accordingly.":[467],"This":[468],"research":[469],"useful":[472],"both":[474],"incumbents":[475],"entrants,":[478],"when":[479],"designing":[480],"pricing":[482],"strategies.":[483]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}