{"id":"https://openalex.org/W1989569607","doi":"https://doi.org/10.1080/10641734.2005.10505185","title":"From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content","display_name":"From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content","publication_year":2005,"publication_date":"2005-09-01","ids":{"openalex":"https://openalex.org/W1989569607","doi":"https://doi.org/10.1080/10641734.2005.10505185","mag":"1989569607"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.2005.10505185","doi":"https://doi.org/10.1080/10641734.2005.10505185","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2005.10505185","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064473909","display_name":"Jeffrey J. Maciejewski","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102461120","display_name":"Marquette University","ror":"https://ror.org/04gr4te78","country_code":"US","type":"education","lineage":["https://openalex.org/I102461120"]},{"id":"https://openalex.org/I114493937","display_name":"Creighton University","ror":"https://ror.org/05wf30g94","country_code":"US","type":"education","lineage":["https://openalex.org/I114493937"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jeffrey J. Maciejewski","raw_affiliation_strings":["Department of Journalism and Mass Communication, Creighton University, USA ; Marquette University, USA","Department of Journalism and Mass Communication , Creighton University , USA","Marquette University , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Journalism and Mass Communication, Creighton University, USA ; Marquette University, USA","institution_ids":["https://openalex.org/I102461120","https://openalex.org/I114493937"]},{"raw_affiliation_string":"Department of Journalism and Mass Communication , Creighton University , USA","institution_ids":["https://openalex.org/I114493937"]},{"raw_affiliation_string":"Marquette University , USA","institution_ids":["https://openalex.org/I102461120"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5064473909"],"corresponding_institution_ids":["https://openalex.org/I102461120","https://openalex.org/I114493937"],"apc_list":null,"apc_paid":null,"fwci":0.8114,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.84899759,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"27","issue":"2","first_page":"107","last_page":"115"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7651000022888184,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7651000022888184,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.09109999984502792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.05810000002384186,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-professionals","display_name":"advertising professionals","score":0.8320000171661377},{"id":"https://openalex.org/keywords/moral-assessment","display_name":"moral assessment","score":0.6510000228881836},{"id":"https://openalex.org/keywords/advertising-content","display_name":"advertising content","score":0.8339999914169312},{"id":"https://openalex.org/keywords/sex-appeal","display_name":"sex appeal","score":0.8569999933242798},{"id":"https://openalex.org/keywords/fear-appeals","display_name":"fear appeals","score":0.9520000219345093},{"id":"https://openalex.org/keywords/advertising-ethics","display_name":"advertising ethics","score":0.5059999823570251},{"id":"https://openalex.org/keywords/professional-associations","display_name":"professional associations","score":0.41100001335144043}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6989567279815674},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5775307416915894},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5610222220420837},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4768863022327423},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.46747303009033203},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17400705814361572},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1601460576057434},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.2005.10505185","doi":"https://doi.org/10.1080/10641734.2005.10505185","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2005.10505185","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W26258701","https://openalex.org/W71637537","https://openalex.org/W1846777945","https://openalex.org/W1968225614","https://openalex.org/W1971592163","https://openalex.org/W1976165808","https://openalex.org/W1993924676","https://openalex.org/W2032532179","https://openalex.org/W2045072704","https://openalex.org/W2053293078","https://openalex.org/W2054300093","https://openalex.org/W2059320814","https://openalex.org/W2071718730","https://openalex.org/W2072907514","https://openalex.org/W2081565467","https://openalex.org/W2095228463","https://openalex.org/W2191798748"],"related_works":["https://openalex.org/W2072907514","https://openalex.org/W603955613","https://openalex.org/W1993072823","https://openalex.org/W149698615","https://openalex.org/W2563611793","https://openalex.org/W7221490172","https://openalex.org/W1971592163","https://openalex.org/W332349276","https://openalex.org/W3170031718","https://openalex.org/W2677485251"],"abstract_inverted_index":{"Although":[0,83],"a":[1,26,41,47,72],"number":[2],"of":[3,10,23,50,64,76,89,113,116],"researchers":[4],"have":[5,110],"studied":[6],"consumer":[7],"moral":[8,21,62],"evaluations":[9],"advertising":[11,19,36,65,93],"content,":[12,40],"little":[13],"attention":[14],"has":[15],"been":[16],"given":[17],"to":[18,46,78,109],"practitioners'":[20],"assessments":[22,63],"ads.":[24],"As":[25,119],"first":[27],"step":[28],"toward":[29],"discovering":[30],"how":[31],"those":[32],"who":[33],"work":[34],"in":[35,60,92,103],"feel":[37],"about":[38],"ad":[39],"survey":[42],"instrument":[43],"was":[44,94],"administered":[45],"random":[48,74],"sample":[49,75],"681":[51],"practitioners.":[52],"Since":[53],"the":[54,61,81,87,114,134],"findings":[55],"revealed":[56],"few":[57],"significant":[58],"differences":[59],"professionals,":[66],"telephone":[67],"interviews":[68],"were":[69],"conducted":[70],"on":[71],"second":[73],"practitioners":[77,84],"help":[79],"explain":[80],"results.":[82],"believed":[85,97],"that":[86],"use":[88,115],"sexual":[90],"appeals":[91],"moral,":[95],"they":[96,98],"should":[99],"only":[100],"be":[101],"used":[102],"certain":[104],"circumstances.":[105],"Practitioners":[106],"also":[107],"appeared":[108],"favorable":[111],"perceptions":[112],"fear":[117],"appeals.":[118],"an":[120],"exploratory":[121],"endeavor,":[122],"this":[123],"study":[124],"offers":[125],"suggestions":[126],"for":[127,133],"future":[128],"research":[129],"and":[130],"overall":[131],"implications":[132],"industry's":[135],"professional":[136],"organizations.":[137]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
