{"id":"https://openalex.org/W1987648240","doi":"https://doi.org/10.1300/j097v12n01_03","title":"A Comparison of Associational and Claimless-Informational Advertising in Russia","display_name":"A Comparison of Associational and Claimless-Informational Advertising in Russia","publication_year":2006,"publication_date":"2006-05-10","ids":{"openalex":"https://openalex.org/W1987648240","doi":"https://doi.org/10.1300/j097v12n01_03","mag":"1987648240"},"language":"en","primary_location":{"id":"doi:10.1300/j097v12n01_03","doi":"https://doi.org/10.1300/j097v12n01_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j097v12n01_03","pdf_url":null,"source":{"id":"https://openalex.org/S55432613","display_name":"Journal of East-West Business","issn_l":"1066-9868","issn":["1066-9868","1528-6959"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of East-West Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023598451","display_name":"Ludmilla Gricenko Wells","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2801014300","display_name":"Florida Gulf Coast University","ror":"https://ror.org/05tc5bm31","country_code":"US","type":"education","lineage":["https://openalex.org/I2801014300"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ludmilla Gricenko Wells","raw_affiliation_strings":["College of Business, Department of Management, Florida Gulf Coast University, Fort Myers, FL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business, Department of Management, Florida Gulf Coast University, Fort Myers, FL, USA","institution_ids":["https://openalex.org/I2801014300"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088393145","display_name":"Stuart Van Auken","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2801014300","display_name":"Florida Gulf Coast University","ror":"https://ror.org/05tc5bm31","country_code":"US","type":"education","lineage":["https://openalex.org/I2801014300"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Stuart Van Auken","raw_affiliation_strings":["College of Business, Department of Management, Florida Gulf Coast University, Fort Myers, FL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business, Department of Management, Florida Gulf Coast University, Fort Myers, FL, USA","institution_ids":["https://openalex.org/I2801014300"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I2801014300"],"apc_list":null,"apc_paid":null,"fwci":2.732,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.91879149,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"12","issue":"1","first_page":"29","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00800000037997961,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-knowledge","display_name":"brand knowledge","score":0.5830000042915344},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9470000267028809},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.5709999799728394},{"id":"https://openalex.org/keywords/russian-consumers","display_name":"Russian consumers","score":0.546999990940094},{"id":"https://openalex.org/keywords/cultural-differences-in-advertising","display_name":"cultural differences in advertising","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8031425476074219},{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.8014201521873474},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4704507887363434},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.42890602350234985},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.314073383808136},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29848039150238037},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.06999766826629639},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.06051945686340332},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.060246944427490234},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j097v12n01_03","doi":"https://doi.org/10.1300/j097v12n01_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j097v12n01_03","pdf_url":null,"source":{"id":"https://openalex.org/S55432613","display_name":"Journal of East-West Business","issn_l":"1066-9868","issn":["1066-9868","1528-6959"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of East-West Business","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W575524260","https://openalex.org/W1500132526","https://openalex.org/W1539528783","https://openalex.org/W1967027878","https://openalex.org/W1969259568","https://openalex.org/W1978123205","https://openalex.org/W1984158166","https://openalex.org/W1987356147","https://openalex.org/W1988235710","https://openalex.org/W1991513067","https://openalex.org/W1994760139","https://openalex.org/W2005954835","https://openalex.org/W2006892276","https://openalex.org/W2016671748","https://openalex.org/W2022218363","https://openalex.org/W2026493755","https://openalex.org/W2033337316","https://openalex.org/W2035428416","https://openalex.org/W2052071246","https://openalex.org/W2056445843","https://openalex.org/W2057324667","https://openalex.org/W2065083653","https://openalex.org/W2068303401","https://openalex.org/W2070593839","https://openalex.org/W2074941944","https://openalex.org/W2074997030","https://openalex.org/W2097780989","https://openalex.org/W2114515511","https://openalex.org/W2153558508","https://openalex.org/W2153971085","https://openalex.org/W2159595044","https://openalex.org/W2165944832","https://openalex.org/W2325627778","https://openalex.org/W2798304687","https://openalex.org/W2997040955","https://openalex.org/W3122723699","https://openalex.org/W3124696400","https://openalex.org/W4251572967"],"related_works":["https://openalex.org/W2035428416","https://openalex.org/W1524785776","https://openalex.org/W1634349039","https://openalex.org/W1523914558","https://openalex.org/W4231457131","https://openalex.org/W4405992727","https://openalex.org/W4241617856","https://openalex.org/W18565034","https://openalex.org/W2210386321","https://openalex.org/W7100066777"],"abstract_inverted_index":{"This":[0,11],"study":[1,34,73],"investigates":[2],"the":[3,51,66,69,81],"efficacy":[4],"of":[5,45,50,53,58,68,83],"cross-class":[6],"associational":[7,60,94],"advertising":[8,46,61,64,78,95],"in":[9],"Russia.":[10],"proven":[12],"Western":[13,70],"approach":[14],"seems":[15],"to":[16,29,93],"be":[17,89],"particularly":[18],"appropriate":[19],"as":[20],"it":[21],"involves":[22],"a":[23,36,41,48,90],"heavily":[24],"unfamiliar":[25,54,98],"brand,":[26],"which":[27],"serves":[28],"lessen":[30],"counter-arguing.":[31],"However,":[32],"this":[33],"denotes":[35],"Russian":[37],"culture":[38],"characterized":[39],"by":[40],"mistrust":[42],"and":[43,47,86],"skepticism":[44],"suspicion":[49],"claims":[52],"brands.":[55],"A":[56],"comparison":[57],"claimbased":[59],"with":[62],"claimless-informational":[63],"confirms":[65],"inappropriateness":[67],"approach.":[71],"The":[72],"thus":[74],"suggests":[75],"that":[76,79],"informational":[77],"furthers":[80],"creation":[82],"brand":[84],"knowledge":[85],"awareness":[87],"may":[88],"useful":[91],"precursor":[92],"for":[96],"an":[97],"brand.":[99]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}