{"id":"https://openalex.org/W1987360051","doi":"https://doi.org/10.1108/00070701211241518","title":"Craft beer: penetrating a niche market","display_name":"Craft beer: penetrating a niche market","publication_year":2012,"publication_date":"2012-06-29","ids":{"openalex":"https://openalex.org/W1987360051","doi":"https://doi.org/10.1108/00070701211241518","mag":"1987360051"},"language":"en","primary_location":{"id":"doi:10.1108/00070701211241518","doi":"https://doi.org/10.1108/00070701211241518","is_oa":false,"landing_page_url":"https://doi.org/10.1108/00070701211241518","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084652606","display_name":"Douglas W. Murray","orcid":"https://orcid.org/0000-0003-3589-6591","observed_orcids":["https://orcid.org/0000-0003-3589-6591"]},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Douglas W. Murray","raw_affiliation_strings":["College of Human Sciences, Auburn University, Auburn, Alabama, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Human Sciences, Auburn University, Auburn, Alabama, USA","institution_ids":["https://openalex.org/I82497590"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103030426","display_name":"Martin O\u2019Neill","orcid":"https://orcid.org/0000-0003-0487-0196","observed_orcids":["https://orcid.org/0000-0003-0487-0196"]},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Martin A. O'Neill","raw_affiliation_strings":["College of Human Sciences, Auburn University, Auburn, Alabama, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Human Sciences, Auburn University, Auburn, Alabama, USA","institution_ids":["https://openalex.org/I82497590"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I82497590"],"apc_list":null,"apc_paid":null,"fwci":19.2053,"has_fulltext":false,"cited_by_count":168,"citation_normalized_percentile":{"value":0.98257743,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"114","issue":"7","first_page":"899","last_page":"909"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.5127000212669373,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.5127000212669373,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.17739999294281006,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.14869999885559082,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/craft-beer","display_name":"craft beer","score":1.0},{"id":"https://openalex.org/keywords/niche-markets","display_name":"niche markets","score":0.8930000066757202},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9769999980926514},{"id":"https://openalex.org/keywords/market-differentiation","display_name":"market differentiation","score":0.765999972820282},{"id":"https://openalex.org/keywords/consumer-purchasing-behavior","display_name":"consumer purchasing behavior","score":0.6620000004768372},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.5619999766349792},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.7279999852180481}],"concepts":[{"id":"https://openalex.org/C2779732396","wikidata":"https://www.wikidata.org/wiki/Q2207288","display_name":"Craft","level":2,"score":0.9496753215789795},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7144249677658081},{"id":"https://openalex.org/C2777011736","wikidata":"https://www.wikidata.org/wiki/Q1758705","display_name":"Niche market","level":2,"score":0.6907662749290466},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5392682552337646},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5092374086380005},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4578491747379303},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.44449859857559204},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.42575281858444214},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.42084550857543945},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1642540693283081},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/00070701211241518","doi":"https://doi.org/10.1108/00070701211241518","is_oa":false,"landing_page_url":"https://doi.org/10.1108/00070701211241518","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W215210461","https://openalex.org/W1506277575","https://openalex.org/W1755033451","https://openalex.org/W1855283887","https://openalex.org/W1983482851","https://openalex.org/W1991467964","https://openalex.org/W1993325335","https://openalex.org/W1995152333","https://openalex.org/W2019912666","https://openalex.org/W2056052396","https://openalex.org/W2071360543","https://openalex.org/W2092100606","https://openalex.org/W2120513931","https://openalex.org/W3124737439"],"related_works":["https://openalex.org/W4380785928","https://openalex.org/W1491238750","https://openalex.org/W2781930975","https://openalex.org/W3120366611","https://openalex.org/W2809431336","https://openalex.org/W4406569696","https://openalex.org/W3007687487","https://openalex.org/W6983173371","https://openalex.org/W2887470635","https://openalex.org/W3200169921"],"abstract_inverted_index":{"Purpose":[0],"The":[1,84,121,139,152],"purpose":[2],"of":[3,14,31,42,63,70,112,124,158,174,232,261],"this":[4,64,125,148,189],"paper":[5,85],"is":[6,154],"to":[7,22,46,53,105,135,144,156,172,185,198,221,242,252],"examine":[8],"the":[9,40,55,68,79,99,110,159,162,175,178,217,236,259],"underexplored":[10,230],"niche":[11,249],"market":[12,107,212],"potential":[13],"craft":[15,47,80,88,168,199,233],"beer,":[16],"especially":[17],"as":[18,28],"it":[19],"may":[20],"relate":[21],"independent":[23,239],"food":[24,115],"and":[25,49,60,66,90,103,117,131,142,167,207,214,235,244],"beverage":[26,204],"operations,":[27],"a":[29,43],"means":[30],"gaining":[32],"competitive":[33,222],"advantage.":[34,223],"Design/methodology/approach":[35],"Data":[36],"were":[37],"collected":[38],"through":[39,201],"distribution":[41],"survey":[44,179],"instrument":[45],"beer":[48,81,89,119,169,200,234],"home":[50,100],"brewers,":[51],"designed":[52],"assess":[54,67],"demographic":[56,122],"profile,":[57],"purchasing/restaurant":[58],"selection,":[59],"decision":[61],"behavior":[62],"group":[65,126],"likelihood":[69,143],"their":[71],"future":[72],"behavioral":[73],"intentions":[74],"toward":[75],"continued":[76,137],"participation":[77,184],"in":[78],"segment.":[82],"Findings":[83],"reveals":[86],"that":[87],"micro":[91],"brew":[92,101],"pub":[93],"success":[94],"has":[95,254],"been":[96,255],"driven":[97],"by":[98],"movement":[102],"continues":[104],"gain":[106],"share":[108],"at":[109],"expense":[111],"broad":[113],"line":[114],"service":[116],"macro":[118],"producers.":[120],"profile":[123],"shows":[127],"age":[128],"range,":[129],"income,":[130],"educational":[132],"levels":[133],"sufficient":[134],"drive":[136],"growth.":[138],"high":[140],"satisfaction":[141],"recommend":[145],"scores":[146],"support":[147],"assessment.":[149],"Research":[150],"limitations/implications":[151],"sample":[153],"limited":[155],"members":[157,173],"Brewers":[160,165],"Association,":[161,166],"American":[163],"Home":[164],"enthusiasts":[170],"known":[171],"organization.":[176],"Additionally,":[177],"was":[180],"administered":[181],"electronically":[182],"limiting":[183],"people":[186],"comfortable":[187],"with":[188],"medium.":[190],"Practical":[191],"implications":[192],"F&B":[193,240],"operators":[194,241],"who":[195],"demonstrate":[196],"commitment":[197],"server":[202],"education,":[203],"list":[205],"commitment,":[206],"supporting":[208],"events":[209],"can":[210],"achieve":[211],"differentiation":[213],"dominance":[215],"within":[216],"niche;":[218],"leading":[219],"ultimately":[220],"Originality/value":[224],"This":[225],"research":[226],"sheds":[227],"light":[228],"on":[229],"areas":[231],"opportunity":[237],"for":[238],"identify":[243],"penetrate":[245],"an":[246],"increasingly":[247],"important":[248],"market,":[250],"which":[251],"date":[253],"viewed":[256],"primarily":[257],"from":[258],"perspective":[260],"microbrew":[262],"pubs.":[263]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":12},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":17},{"year":2020,"cited_by_count":26},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":21},{"year":2017,"cited_by_count":21},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}