{"id":"https://openalex.org/W1985465024","doi":"https://doi.org/10.1590/s1984-92302011000300008","title":"Evolu\u00e7\u00e3o do ensino de marketing: um breve hist\u00f3rico","display_name":"Evolu\u00e7\u00e3o do ensino de marketing: um breve hist\u00f3rico","publication_year":2011,"publication_date":"2011-09-01","ids":{"openalex":"https://openalex.org/W1985465024","doi":"https://doi.org/10.1590/s1984-92302011000300008","mag":"1985465024"},"language":"pt","primary_location":{"id":"doi:10.1590/s1984-92302011000300008","doi":"https://doi.org/10.1590/s1984-92302011000300008","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1984-92302011000300008","pdf_url":"https://www.scielo.br/j/osoc/a/QvBfcf9VZZjbqPKjwTWxDJz/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210177535","display_name":"Organiza\u00e7\u00f5es & Sociedade","issn_l":"1413-585X","issn":["1413-585X","1984-9230"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310312477","host_organization_name":"Universidade Federal da Bahia","host_organization_lineage":["https://openalex.org/P4310312477"],"host_organization_lineage_names":["Universidade Federal da Bahia"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Organiza\u00e7\u00f5es &amp; Sociedade","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.scielo.br/j/osoc/a/QvBfcf9VZZjbqPKjwTWxDJz/?lang=pt&format=pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"F\u00e1tima Cristina Trindade Bacellar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153298","display_name":"EM Normandie Business School","ror":"https://ror.org/052xwpe12","country_code":"FR","type":"education","lineage":["https://openalex.org/I4387153298"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"F\u00e1tima Cristina Trindade Bacellar","raw_affiliation_strings":["Ecole de Management de Normandie,  Fran\u00e7a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ecole de Management de Normandie,  Fran\u00e7a","institution_ids":["https://openalex.org/I4387153298"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070964246","display_name":"Ana Akemi Ikeda","orcid":"https://orcid.org/0000-0002-2364-6416","observed_orcids":["https://orcid.org/0000-0002-2364-6416"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ana Akemi Ikeda","raw_affiliation_strings":["USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"USP","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.25189608,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":"18","issue":"58","first_page":"487","last_page":"511"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.9599999785423279},{"id":"https://openalex.org/keywords/marketing-curriculum","display_name":"marketing curriculum","score":0.5329999923706055}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7181691527366638},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.3731989860534668}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1590/s1984-92302011000300008","doi":"https://doi.org/10.1590/s1984-92302011000300008","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1984-92302011000300008","pdf_url":"https://www.scielo.br/j/osoc/a/QvBfcf9VZZjbqPKjwTWxDJz/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210177535","display_name":"Organiza\u00e7\u00f5es & Sociedade","issn_l":"1413-585X","issn":["1413-585X","1984-9230"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310312477","host_organization_name":"Universidade Federal da Bahia","host_organization_lineage":["https://openalex.org/P4310312477"],"host_organization_lineage_names":["Universidade Federal da Bahia"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Organiza\u00e7\u00f5es &amp; Sociedade","raw_type":"journal-article"},{"id":"pmh:oai:ojs.periodicos.ufba.br:article/11164","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.ufba.br/index.php/revistaoes/article/view/11164","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:UFBA","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:scielo:S1984-92302011000300008","doi":null,"is_oa":true,"landing_page_url":"http://old.scielo.br/scielo.php?script=sci_arttext&amp;pid=S1984-92302011000300008","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Organiza\u00e7\u00f5es &amp;amp; Sociedade v.18 n.58 2011","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:americanae.aecid.es:2441683","doi":null,"is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2441683","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Organiza\u00e7\u00f5es &amp;amp; Sociedade v.18 n.58 2011","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:redalyc.org:400638318008","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=400638318008","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Organiza\u00e7\u00f5es &amp; Sociedade (Brasil) Num.58 Vol.18","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.1590/s1984-92302011000300008","doi":"https://doi.org/10.1590/s1984-92302011000300008","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1984-92302011000300008","pdf_url":"https://www.scielo.br/j/osoc/a/QvBfcf9VZZjbqPKjwTWxDJz/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S4210177535","display_name":"Organiza\u00e7\u00f5es & Sociedade","issn_l":"1413-585X","issn":["1413-585X","1984-9230"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","scielo"],"host_organization":"https://openalex.org/P4310312477","host_organization_name":"Universidade Federal da Bahia","host_organization_lineage":["https://openalex.org/P4310312477"],"host_organization_lineage_names":["Universidade Federal da Bahia"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Organiza\u00e7\u00f5es &amp; Sociedade","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.9235000014305115,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1985465024.pdf","grobid_xml":"https://content.openalex.org/works/W1985465024.grobid-xml"},"referenced_works_count":157,"referenced_works":["https://openalex.org/W561318066","https://openalex.org/W1250544189","https://openalex.org/W1482015245","https://openalex.org/W1487204937","https://openalex.org/W1505001929","https://openalex.org/W1597618297","https://openalex.org/W1606057964","https://openalex.org/W1963534677","https://openalex.org/W1964473994","https://openalex.org/W1971695502","https://openalex.org/W1972577975","https://openalex.org/W1976453214","https://openalex.org/W1980492465","https://openalex.org/W1988529083","https://openalex.org/W1989953860","https://openalex.org/W1993361716","https://openalex.org/W2001703960","https://openalex.org/W2005031498","https://openalex.org/W2006330370","https://openalex.org/W2008098844","https://openalex.org/W2009933376","https://openalex.org/W2014243544","https://openalex.org/W2014880736","https://openalex.org/W2026777820","https://openalex.org/W2029124937","https://openalex.org/W2037713386","https://openalex.org/W2043492090","https://openalex.org/W2045764842","https://openalex.org/W2051588238","https://openalex.org/W2052831907","https://openalex.org/W2058573758","https://openalex.org/W2059518795","https://openalex.org/W2061164851","https://openalex.org/W2063656867","https://openalex.org/W2071505436","https://openalex.org/W2073287502","https://openalex.org/W2074921561","https://openalex.org/W2075378566","https://openalex.org/W2075565620","https://openalex.org/W2077704835","https://openalex.org/W2079751098","https://openalex.org/W2079792089","https://openalex.org/W2081150297","https://openalex.org/W2082206528","https://openalex.org/W2083672014","https://openalex.org/W2085288565","https://openalex.org/W2086507009","https://openalex.org/W2090436202","https://openalex.org/W2094348459","https://openalex.org/W2102097552","https://openalex.org/W2112844591","https://openalex.org/W2119317019","https://openalex.org/W2127413392","https://openalex.org/W2128158840","https://openalex.org/W2130187531","https://openalex.org/W2130558327","https://openalex.org/W2131977915","https://openalex.org/W2163851172","https://openalex.org/W2164749613","https://openalex.org/W2169070920","https://openalex.org/W2182806590","https://openalex.org/W2183052687","https://openalex.org/W2183296772","https://openalex.org/W2185008584","https://openalex.org/W2185060013","https://openalex.org/W2185706150","https://openalex.org/W2187548303","https://openalex.org/W2290344661","https://openalex.org/W2293081190","https://openalex.org/W2313943335","https://openalex.org/W2314504292","https://openalex.org/W2314522214","https://openalex.org/W2314580684","https://openalex.org/W2314965733","https://openalex.org/W2315047352","https://openalex.org/W2315050174","https://openalex.org/W2315732112","https://openalex.org/W2316372118","https://openalex.org/W2316465322","https://openalex.org/W2317112416","https://openalex.org/W2317310754","https://openalex.org/W2317476261","https://openalex.org/W2317616805","https://openalex.org/W2317693532","https://openalex.org/W2318042838","https://openalex.org/W2318074959","https://openalex.org/W2318458675","https://openalex.org/W2318893181","https://openalex.org/W2318910399","https://openalex.org/W2319356860","https://openalex.org/W2319641739","https://openalex.org/W2319720115","https://openalex.org/W2320631998","https://openalex.org/W2321262560","https://openalex.org/W2321563591","https://openalex.org/W2321793549","https://openalex.org/W2322632819","https://openalex.org/W2322858084","https://openalex.org/W2322965421","https://openalex.org/W2323283494","https://openalex.org/W2323771037","https://openalex.org/W2324000178","https://openalex.org/W2324006955","https://openalex.org/W2324037414","https://openalex.org/W2324150708","https://openalex.org/W2324153974","https://openalex.org/W2324171534","https://openalex.org/W2324527498","https://openalex.org/W2324843046","https://openalex.org/W2325168164","https://openalex.org/W2325496622","https://openalex.org/W2325942287","https://openalex.org/W2326062805","https://openalex.org/W2326094052","https://openalex.org/W2326420627","https://openalex.org/W2327943158","https://openalex.org/W2328035579","https://openalex.org/W2328099192","https://openalex.org/W2328693591","https://openalex.org/W2328815866","https://openalex.org/W2329114900","https://openalex.org/W2329470846","https://openalex.org/W2329505005","https://openalex.org/W2329998604","https://openalex.org/W2330376766","https://openalex.org/W2330527866","https://openalex.org/W2330608882","https://openalex.org/W2330882945","https://openalex.org/W2331165935","https://openalex.org/W2331940983","https://openalex.org/W2332248755","https://openalex.org/W2332671628","https://openalex.org/W2333390537","https://openalex.org/W2334123356","https://openalex.org/W2334331851","https://openalex.org/W2334789804","https://openalex.org/W2334897600","https://openalex.org/W2335150957","https://openalex.org/W2335491027","https://openalex.org/W2410614510","https://openalex.org/W2485158066","https://openalex.org/W2560193394","https://openalex.org/W2564175873","https://openalex.org/W2567148242","https://openalex.org/W2567664859","https://openalex.org/W2794875966","https://openalex.org/W2901410171","https://openalex.org/W2915128220","https://openalex.org/W3126732555","https://openalex.org/W4233198469","https://openalex.org/W4248593639","https://openalex.org/W4253955527","https://openalex.org/W4254670966","https://openalex.org/W4254810982","https://openalex.org/W4296353554","https://openalex.org/W4300488723","https://openalex.org/W6689343276"],"related_works":["https://openalex.org/W2752145011","https://openalex.org/W4401988525","https://openalex.org/W2921948349","https://openalex.org/W176374794","https://openalex.org/W4390133247","https://openalex.org/W2080175773","https://openalex.org/W1837067950","https://openalex.org/W2965651443","https://openalex.org/W2136846766","https://openalex.org/W3215114881"],"abstract_inverted_index":{"Com":[0],"pouco":[1],"mais":[2],"de":[3,6,12,25,85,102],"100":[4],"anos":[5],"exist\u00eancia,":[7],"a":[8,79,83,115,130,147],"hist\u00f3ria":[9,99],"do":[10,100],"ensino":[11,101],"Marketing":[13,40,103],"\u00e9":[14,104],"muito":[15,18,128],"rica":[16],"e":[17,27,37,43,48,66,134],"se":[19],"pode":[20,126],"aprender":[21],"com":[22,52],"as":[23],"experi\u00eancias":[24],"professores":[26],"alunos":[28],"que":[29,71,123],"nos":[30,62],"antecederam.":[31],"\u00c9":[32],"importante":[33],"voltar":[34],"no":[35,149],"tempo":[36],"observar":[38],"como":[39,49],"era":[41],"visto":[42],"ensinado":[44],"em":[45,106],"sua":[46],"origem":[47],"isso":[50],"evoluiu":[51],"o":[53,58,70],"passar":[54],"dos":[55,132],"anos,":[56],"sob":[57],"impacto":[59],"das":[60],"mudan\u00e7as":[61],"contextos":[63],"social,":[64],"pol\u00edtico":[65],"econ\u00f4mico,":[67],"chegando":[68],"at\u00e9":[69,118],"hoje":[72],"entendemos":[73],"pela":[74],"disciplina":[75],"e,":[76,139],"portanto,":[77],"ensinamos":[78],"nossos":[80],"alunos.":[81],"Para":[82],"realiza\u00e7\u00e3o":[84],"tal":[86],"exerc\u00edcio,":[87],"foi":[88],"feita":[89],"uma":[90,142],"revis\u00e3o":[91],"bibliogr\u00e1fica":[92],"abrangendo":[93],"publica\u00e7\u00f5es":[94],"importantes":[95],"da":[96],"\u00e1rea.":[97],"A":[98],"apresentada":[105],"quatro":[107],"fases,":[108],"desde":[109],"quando":[110],"os":[111,119,145],"primeiros":[112],"cursos":[113],"come\u00e7aram":[114],"ser":[116],"oferecidos":[117],"dias":[120],"atuais.":[121],"Conclui-se":[122],"esse":[124],"esfor\u00e7o":[125],"contribuir":[127],"para":[129,141],"compreens\u00e3o":[131],"processos":[133],"problemas":[135],"pelos":[136],"quais":[137],"passamos":[138],"conseq\u00fcentemente,":[140],"reflex\u00e3o":[143],"sobre":[144],"caminhos":[146],"seguir":[148],"futuro.":[150]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
