{"id":"https://openalex.org/W1985002012","doi":"https://doi.org/10.1515/semi.2009.066","title":"Advertising to Canada's official language groups: A comparative critical discourse analysis","display_name":"Advertising to Canada's official language groups: A comparative critical discourse analysis","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W1985002012","doi":"https://doi.org/10.1515/semi.2009.066","mag":"1985002012"},"language":"en","primary_location":{"id":"doi:10.1515/semi.2009.066","doi":"https://doi.org/10.1515/semi.2009.066","is_oa":false,"landing_page_url":"https://doi.org/10.1515/semi.2009.066","pdf_url":null,"source":{"id":"https://openalex.org/S171347946","display_name":"Semiotica","issn_l":"0037-1998","issn":["0037-1998","1613-3692"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-3","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Semiotica","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087348976","display_name":"Julia Kuhn","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Julia Kuhn","raw_affiliation_strings":["\u3008julia.kuhn@wu-wien.ac.at\u3009"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u3008julia.kuhn@wu-wien.ac.at\u3009","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109341823","display_name":"Erhard Lick","orcid":"https://orcid.org/0000-0002-1504-022X","observed_orcids":["https://orcid.org/0000-0002-1504-022X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Erhard Lick","raw_affiliation_strings":["\u3008erhard.lick@wu-wien.ac.at\u3009"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u3008erhard.lick@wu-wien.ac.at\u3009","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":0,"currency":"EUR","value_usd":0},"apc_paid":null,"fwci":3.3557,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.92262391,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"2009","issue":"176","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.625,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.625,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.12849999964237213,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.060499999672174454,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.574999988079071},{"id":"https://openalex.org/keywords/linguistic-groups","display_name":"language groups","score":0.4819999933242798},{"id":"https://openalex.org/keywords/hard-sell","display_name":"hard selling","score":0.6420000195503235},{"id":"https://openalex.org/keywords/soft-sell","display_name":"soft selling","score":0.996999979019165},{"id":"https://openalex.org/keywords/imperative-programming-languages","display_name":"imperative programming languages","score":0.4269999861717224},{"id":"https://openalex.org/keywords/visual-and-verbal-text","display_name":"visual and verbal text","score":0.5649999976158142},{"id":"https://openalex.org/keywords/language-ideology","display_name":"language ideology","score":0.39399999380111694},{"id":"https://openalex.org/keywords/english-language-advertising","display_name":"English advertising","score":0.8980000019073486}],"concepts":[{"id":"https://openalex.org/C59650362","wikidata":"https://www.wikidata.org/wiki/Q2304610","display_name":"Interrogative word","level":2,"score":0.7494924068450928},{"id":"https://openalex.org/C2780310893","wikidata":"https://www.wikidata.org/wiki/Q335046","display_name":"Passion","level":2,"score":0.6506127119064331},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6500748991966248},{"id":"https://openalex.org/C48580701","wikidata":"https://www.wikidata.org/wiki/Q150","display_name":"French","level":2,"score":0.6374331116676331},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.5714156031608582},{"id":"https://openalex.org/C2779030433","wikidata":"https://www.wikidata.org/wiki/Q1789511","display_name":"Critical discourse analysis","level":4,"score":0.5538097620010376},{"id":"https://openalex.org/C57098296","wikidata":"https://www.wikidata.org/wiki/Q12021746","display_name":"Interrogative","level":2,"score":0.49567973613739014},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.4517457187175751},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.429523766040802},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4244408905506134},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42106306552886963},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.33944669365882874},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28080087900161743},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1521066427230835},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11977210640907288},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09663552045822144},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1515/semi.2009.066","doi":"https://doi.org/10.1515/semi.2009.066","is_oa":false,"landing_page_url":"https://doi.org/10.1515/semi.2009.066","pdf_url":null,"source":{"id":"https://openalex.org/S171347946","display_name":"Semiotica","issn_l":"0037-1998","issn":["0037-1998","1613-3692"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-3","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Semiotica","raw_type":"journal-article"},{"id":"pmh:oai:research.wu.ac.at:openaire_cris_publications/52b9f929-3717-409c-8962-e9b5e3b2241c","doi":null,"is_oa":false,"landing_page_url":"https://research.wu.ac.at/de/publications/52b9f929-3717-409c-8962-e9b5e3b2241c","pdf_url":null,"source":{"id":"https://openalex.org/S7407055123","display_name":"WU Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Kuhn, J T & Lick, E 2009, 'Advertising to Canada's official language groups: A comparative critical discourse analysis', Semiotica, vol. 176, pp. 165 - 176. https://doi.org/10.1515/semi.2009.066","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2170683088"],"related_works":["https://openalex.org/W2023226589","https://openalex.org/W3008763873","https://openalex.org/W4381849005","https://openalex.org/W2585505226","https://openalex.org/W2315975973","https://openalex.org/W4250627747","https://openalex.org/W565160047","https://openalex.org/W2831291716","https://openalex.org/W2013409258","https://openalex.org/W588792177"],"abstract_inverted_index":{"Two":[0],"advertisements":[1,11],"for":[2],"Coffee-mate":[3,39],"were":[4],"selected":[5],"from":[6],"a":[7,14,41,57,68],"large":[8],"corpus":[9],"of":[10,44,56,67],"to":[12,23,102],"conduct":[13],"qualitative":[15],"analysis.":[16],"We":[17,48],"analyzed":[18],"the":[19,25,33,45,51,62,74,84,87,100],"different":[20],"approaches":[21],"used":[22],"address":[24],"anglophone":[26],"and":[27,35,82,96],"francophone":[28],"language":[29],"group":[30],"considering":[31],"both":[32],"visual":[34],"verbal":[36],"text":[37],"(":[38],"constitutes":[40],"representative":[42],"example":[43],"entire":[46],"corpus).":[47],"concluded":[49],"that":[50],"English":[52,75],"advertisement":[53,64,76,89],"shows":[54],"characteristics":[55],"hard":[58],"sell":[59,70],"ad":[60],"while":[61],"French":[63,88],"contains":[65],"elements":[66],"soft":[69],"ad.":[71],"Moreover,":[72],"whereas":[73],"uses":[77],"more":[78,91,94],"imperatives,":[79],"stresses":[80],"performance,":[81],"addresses":[83],"reader":[85,101],"personally,":[86],"has":[90],"interrogatives,":[92],"is":[93],"passion-oriented,":[95],"only":[97],"implicitly":[98],"demands":[99],"act.":[103]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2016-06-24T00:00:00"}
