{"id":"https://openalex.org/W1982986172","doi":"https://doi.org/10.1108/17473611111114795","title":"Tween girls' perception of gender roles and gender identities: a qualitative study","display_name":"Tween girls' perception of gender roles and gender identities: a qualitative study","publication_year":2011,"publication_date":"2011-03-05","ids":{"openalex":"https://openalex.org/W1982986172","doi":"https://doi.org/10.1108/17473611111114795","mag":"1982986172"},"language":"en","primary_location":{"id":"doi:10.1108/17473611111114795","doi":"https://doi.org/10.1108/17473611111114795","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17473611111114795","pdf_url":null,"source":{"id":"https://openalex.org/S46472734","display_name":"Young Consumers Insight and Ideas for Responsible Marketers","issn_l":"1747-3616","issn":["1747-3616","1758-7212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Young Consumers","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067849237","display_name":"Kara Chan","orcid":"https://orcid.org/0000-0001-9805-7299","observed_orcids":["https://orcid.org/0000-0001-9805-7299"]},"institutions":[{"id":"https://openalex.org/I141568987","display_name":"Hong Kong Baptist University","ror":"https://ror.org/0145fw131","country_code":"HK","type":"education","lineage":["https://openalex.org/I141568987"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Kara Chan","raw_affiliation_strings":["Professor in the Department of Communication Studies, Hong Kong Baptist University, Kowloon Tong, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor in the Department of Communication Studies, Hong Kong Baptist University, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I141568987"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022240321","display_name":"Birgitte Tufte","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Birgitte Tufte","raw_affiliation_strings":["Professor in the Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark","Copenhagen Business School#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor in the Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark","institution_ids":["https://openalex.org/I180519160"]},{"raw_affiliation_string":"Copenhagen Business School#TAB#","institution_ids":["https://openalex.org/I180519160"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005842596","display_name":"Gianna Cappello","orcid":"https://orcid.org/0000-0002-7502-7692","observed_orcids":["https://orcid.org/0000-0002-7502-7692"]},"institutions":[{"id":"https://openalex.org/I900890020","display_name":"University of Palermo","ror":"https://ror.org/044k9ta02","country_code":"IT","type":"education","lineage":["https://openalex.org/I900890020"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Gianna Cappello","raw_affiliation_strings":["Assistant Professor in the Social Sciences Department, University of Palermo, Edificio, Italy","University of, Palermo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor in the Social Sciences Department, University of Palermo, Edificio, Italy","institution_ids":["https://openalex.org/I900890020"]},{"raw_affiliation_string":"University of, Palermo","institution_ids":["https://openalex.org/I900890020"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101944789","display_name":"Russell Blair Williams","orcid":"https://orcid.org/0000-0002-6384-3115","observed_orcids":["https://orcid.org/0000-0002-6384-3115"]},"institutions":[{"id":"https://openalex.org/I141568987","display_name":"Hong Kong Baptist University","ror":"https://ror.org/0145fw131","country_code":"HK","type":"education","lineage":["https://openalex.org/I141568987"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Russell B. Williams","raw_affiliation_strings":["Assistant Professor in the Department of Communication Studies, Hong Kong Baptist University, Kowloon Tong, Hong Kong","Hong Kong Baptist University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor in the Department of Communication Studies, Hong Kong Baptist University, Kowloon Tong, Hong Kong","institution_ids":["https://openalex.org/I141568987"]},{"raw_affiliation_string":"Hong Kong Baptist University","institution_ids":["https://openalex.org/I141568987"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.9014,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.97246654,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"12","issue":"1","first_page":"66","last_page":"81"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-roles","display_name":"gender roles","score":0.7699999809265137},{"id":"https://openalex.org/keywords/gender-identity","display_name":"gender identity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/tween-girls","display_name":"tween girls","score":0.9039999842643738},{"id":"https://openalex.org/keywords/mass-media-images","display_name":"media image","score":0.5199999809265137},{"id":"https://openalex.org/keywords/visual-methods","display_name":"visual methods","score":0.5109999775886536},{"id":"https://openalex.org/keywords/media-influence","display_name":"media influence","score":0.6639999747276306},{"id":"https://openalex.org/keywords/premarital-sex","display_name":"premarital sex","score":0.8190000057220459},{"id":"https://openalex.org/keywords/role-models","display_name":"role models","score":0.7080000042915344},{"id":"https://openalex.org/keywords/hong-kong","display_name":"Hong Kong","score":0.6830000281333923}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6865202784538269},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5964698791503906},{"id":"https://openalex.org/C2991839931","wikidata":"https://www.wikidata.org/wiki/Q48264","display_name":"Gender identity","level":2,"score":0.5846102237701416},{"id":"https://openalex.org/C2781403550","wikidata":"https://www.wikidata.org/wiki/Q2672163","display_name":"Gender role","level":2,"score":0.5422559380531311},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.5191839933395386},{"id":"https://openalex.org/C3018726217","wikidata":"https://www.wikidata.org/wiki/Q2672163","display_name":"Gender relations","level":2,"score":0.4982302188873291},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4645737111568451},{"id":"https://openalex.org/C2778595151","wikidata":"https://www.wikidata.org/wiki/Q1234942","display_name":"Doing gender","level":2,"score":0.43857550621032715},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.36229056119918823},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.31505972146987915},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.300508588552475},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.08261337876319885},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1108/17473611111114795","doi":"https://doi.org/10.1108/17473611111114795","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17473611111114795","pdf_url":null,"source":{"id":"https://openalex.org/S46472734","display_name":"Young Consumers Insight and Ideas for Responsible Marketers","issn_l":"1747-3616","issn":["1747-3616","1758-7212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Young Consumers","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.718.3783","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.718.3783","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.coms.hkbu.edu.hk/%7Ekarachan/file/YC_gender_roles_revised.pdf","raw_type":"text"},{"id":"pmh:oai:repository.hkbu.edu.hk:coms_ja-1054","doi":null,"is_oa":false,"landing_page_url":"https://repository.hkbu.edu.hk/coms_ja/55","pdf_url":null,"source":{"id":"https://openalex.org/S4377196872","display_name":"HKBU Institutional Repository (Hong Kong Baptist University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I141568987","host_organization_name":"Hong Kong Baptist University","host_organization_lineage":["https://openalex.org/I141568987"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Department of Communication Studies Journal Articles","raw_type":"text"},{"id":"pmh:oai:iris.unipa.it:10447/53525","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10447/53525","pdf_url":null,"source":{"id":"https://openalex.org/S4306401065","display_name":"Nova Science Publishers (Nova Science Publishers, Inc.)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:research-api.cbs.dk:openaire_cris_publications/bb27bb1a-edc6-447a-be9b-6810bf15abfa","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/10398/bb27bb1a-edc6-447a-be9b-6810bf15abfa","pdf_url":null,"source":{"id":"https://openalex.org/S4306401458","display_name":"CBS Research Portal (Copenhagen Business School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I180519160","host_organization_name":"Copenhagen Business School","host_organization_lineage":["https://openalex.org/I180519160"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tufte, B, Chan, K & Cappello, G 2011, 'Tween Girls' Perception of Gender Roles and Gender Identities : A Qualitative Study', Young Consumers, vol. 12, no. 1, pp. 66-81. https://doi.org/10.1108/17473611111114795","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","score":0.9444000124931335,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W91429571","https://openalex.org/W1503346677","https://openalex.org/W1526173691","https://openalex.org/W1538181602","https://openalex.org/W1600778203","https://openalex.org/W1604481653","https://openalex.org/W1698660414","https://openalex.org/W1731633227","https://openalex.org/W1965516070","https://openalex.org/W1965651059","https://openalex.org/W1983715752","https://openalex.org/W1985643088","https://openalex.org/W1987695517","https://openalex.org/W1989411704","https://openalex.org/W1999608493","https://openalex.org/W2012269049","https://openalex.org/W2057356179","https://openalex.org/W2085081981","https://openalex.org/W2091377903","https://openalex.org/W2099966300","https://openalex.org/W2123824766","https://openalex.org/W2144957465","https://openalex.org/W2145481513","https://openalex.org/W2147810263","https://openalex.org/W2172058945","https://openalex.org/W2214298649","https://openalex.org/W2316931034","https://openalex.org/W2796652810","https://openalex.org/W2888190061","https://openalex.org/W2991507095","https://openalex.org/W3000698286","https://openalex.org/W3021788749","https://openalex.org/W4231408622"],"related_works":["https://openalex.org/W7214248613","https://openalex.org/W2343627586","https://openalex.org/W2606686221","https://openalex.org/W308744077","https://openalex.org/W2014485975","https://openalex.org/W2119354040","https://openalex.org/W2067080862","https://openalex.org/W7138942859","https://openalex.org/W2032376233","https://openalex.org/W1983715752"],"abstract_inverted_index":{"Purpose":[0],"The":[1,134,142,191,214,243,254],"present":[2],"study":[3,135,158,167,192,239],"aims":[4],"to":[5,26,30,147,161,189,237,261],"examine":[6],"girls'":[7,72],"perception":[8],"of":[9,21,64,83,122,174,181,228,234,240,250,265],"gender":[10,13,74],"roles":[11,75],"and":[12,48,66,85,99,124,184,210,231,260],"identities":[14],"in":[15,90,95,127,170,222],"Hong":[16,91],"Kong.":[17],"Design/methodology/approach":[18],"A":[19],"total":[20],"16":[22],"girls":[23,40,50,107],"aged":[24],"10":[25],"12":[27],"were":[28,60,78,103],"asked":[29],"take":[31],"pictures":[32],"from":[33,145],"the":[34,152,172,179,226,232,238,248,263,266],"media":[35,123,175,241],"that":[36,70,177,218],"could":[37],"illustrate":[38],"\u201cwhat":[39],"or":[41,44,51,54],"women":[42,52],"should":[43,45,53,55],"not":[46,56],"be;":[47],"what":[49,185],"do\u201d.":[57],"Qualitative":[58],"interviews":[59,65],"conducted.":[61],"Findings":[62],"Analysis":[63],"images":[67,176,187,267],"captured":[68],"found":[69],"tween":[71],"perceived":[73],"for":[76,130,154,198,207],"females":[77],"based":[79,137],"on":[80,138],"a":[81,120,139,196],"mixture":[82],"traditional":[84],"contemporary":[86],"role":[87],"models.":[88],"Girls":[89],"Kong":[92],"demonstrated":[93],"conservatism":[94],"sexuality.":[96],"Sexy":[97],"outlook":[98],"pre\u2010marital":[100],"sexual":[101],"relations":[102],"considered":[104],"inappropriate.":[105],"Tween":[106],"showed":[108,125],"concern":[109],"about":[110],"global":[111],"as":[112,114,195,252],"well":[113],"domestic":[115],"social":[116],"agendas.":[117],"They":[118],"used":[119,221],"variety":[121],"interest":[126],"contents":[128],"primarily":[129],"adults.":[131],"Research":[132],"limitations/implications":[133],"was":[136],"convenience":[140],"sample.":[141],"interviewees":[143,251],"came":[144],"middle":[146],"lower":[148],"income":[149],"families,":[150],"limiting":[151],"validity":[153],"generalization.":[155],"Further":[156],"quantitative":[157],"is":[159,219,225,247],"needed":[160],"establish":[162],"benchmarks.":[163],"Practical":[164],"implications":[165],"This":[166],"will":[168],"help":[169],"understanding":[171],"kinds":[173],"attract":[178],"attention":[180],"female":[182],"tweens":[183],"those":[186],"mean":[188],"them.":[190],"can":[193],"serve":[194],"guideline":[197],"marketing":[199],"communication":[200],"aimed":[201],"at":[202],"this":[203,223],"target":[204],"group,":[205],"particularly":[206],"skincare,":[208],"beauty,":[209],"cosmetic":[211],"marketers.":[212],"Originality/value":[213],"first":[215],"novel":[216,245],"idea":[217,246],"being":[220],"research":[224],"combination":[227],"visual":[229],"method":[230],"application":[233],"qualitative":[235],"methodology":[236,255],"effects.":[242],"second":[244],"use":[249],"data\u2010collectors.":[253],"enables":[256],"contextually":[257],"relevant":[258],"questions":[259],"understand":[262],"meaning":[264],"captured.":[268]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":7},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}