{"id":"https://openalex.org/W1982983502","doi":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","title":"Customerization: The next revolution in mass customization","display_name":"Customerization: The next revolution in mass customization","publication_year":2001,"publication_date":"2001-02-01","ids":{"openalex":"https://openalex.org/W1982983502","doi":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","mag":"1982983502"},"language":"en","primary_location":{"id":"doi:10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","doi":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","is_oa":false,"landing_page_url":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009114221","display_name":"Jerry Yoram Wind","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jerry Wind","raw_affiliation_strings":["SEI Center for Advanced Studies in Management, and Wharton Fellows in e-Business Program, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania","Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"SEI Center for Advanced Studies in Management, and Wharton Fellows in e-Business Program, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania","institution_ids":["https://openalex.org/I79576946"]},{"raw_affiliation_string":"Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania","institution_ids":["https://openalex.org/I79576946"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012001364","display_name":"Arvind Rangaswamy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arvind Rangaswamy","raw_affiliation_strings":["Jonas H. Anchel Marketing and Research Director of the eBusiness Research Center, Penn State University","Department of Marketing, Penn State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jonas H. Anchel Marketing and Research Director of the eBusiness Research Center, Penn State University","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"Department of Marketing, Penn State University","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":49.356,"has_fulltext":false,"cited_by_count":630,"citation_normalized_percentile":{"value":0.99816721,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"15","issue":"1","first_page":"13","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.014800000004470348,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.013799999840557575,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.9990000128746033},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.9359999895095825},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.7879999876022339},{"id":"https://openalex.org/keywords/one-to-one-marketing","display_name":"one-to-one marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/internet-technologies","display_name":"internet technologies","score":0.6570000052452087},{"id":"https://openalex.org/keywords/dell","display_name":"Dell","score":0.5360000133514404},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.4740000069141388}],"concepts":[{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.942007839679718},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8092063665390015},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5434726476669312},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4731777012348175},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.452420175075531},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43225809931755066},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.40382492542266846},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37842434644699097},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.31385523080825806},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","doi":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","is_oa":false,"landing_page_url":"https://doi.org/10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-#","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1986070354","https://openalex.org/W2154555821","https://openalex.org/W2505154676","https://openalex.org/W6602878411","https://openalex.org/W7055562200"],"related_works":["https://openalex.org/W2246616180","https://openalex.org/W2017636298","https://openalex.org/W2246376765","https://openalex.org/W3181220464","https://openalex.org/W2504502603","https://openalex.org/W2162237776","https://openalex.org/W2097211754","https://openalex.org/W14215957","https://openalex.org/W2390258380","https://openalex.org/W2797127318"],"abstract_inverted_index":{"In":[0,50],"this":[1,51],"conceptual":[2],"paper,":[3],"we":[4,53],"propose":[5],"that":[6,20,91],"the":[7,29,63,76,88],"next":[8],"stage":[9],"of":[10,12,31,66],"evolution":[11],"mass":[13,22,67],"customization":[14,23],"is":[15,60],"customerization\u2014a":[16],"buyer-centric":[17],"company":[18],"strategy":[19],"combines":[21],"with":[24],"customized":[25],"marketing.":[26,72],"Spurred":[27],"by":[28],"growth":[30],"Internet":[32],"and":[33,56,70,78,87],"related":[34,64],"technologies,":[35],"many":[36],"leading":[37],"companies":[38,80],"(e.g.,":[39],"Dell)":[40],"are":[41],"beginning":[42],"to":[43],"deploy":[44],"customerization":[45,85],"on":[46],"a":[47,84],"large":[48],"scale.":[49],"paper":[52],"define":[54],"customerization,":[55],"describe":[57,75],"how":[58],"it":[59],"different":[61],"from":[62],"strategies":[65],"customization,":[68],"personalization,":[69],"one-to-one":[71],"We":[73],"also":[74],"opportunities":[77],"challenges":[79],"face":[81],"in":[82],"deploying":[83],"strategy,":[86],"potential":[89],"benefits":[90],"they":[92],"might":[93],"realize.":[94]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":24},{"year":2023,"cited_by_count":14},{"year":2022,"cited_by_count":23},{"year":2021,"cited_by_count":24},{"year":2020,"cited_by_count":25},{"year":2019,"cited_by_count":29},{"year":2018,"cited_by_count":25},{"year":2017,"cited_by_count":30},{"year":2016,"cited_by_count":23},{"year":2015,"cited_by_count":23},{"year":2014,"cited_by_count":41},{"year":2013,"cited_by_count":35},{"year":2012,"cited_by_count":38}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}