{"id":"https://openalex.org/W1980618441","doi":"https://doi.org/10.1080/0959396032000051701","title":"Research note: point-of-purchase display and brand sales","display_name":"Research note: point-of-purchase display and brand sales","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W1980618441","doi":"https://doi.org/10.1080/0959396032000051701","mag":"1980618441"},"language":"en","primary_location":{"id":"doi:10.1080/0959396032000051701","doi":"https://doi.org/10.1080/0959396032000051701","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0959396032000051701","pdf_url":null,"source":{"id":"https://openalex.org/S4210205650","display_name":"The International Review of Retail Distribution and Consumer Research","issn_l":"0959-3969","issn":["0959-3969","1466-4402"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Retail, Distribution and Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064497827","display_name":"Robert East","orcid":"https://orcid.org/0000-0001-8671-9478","observed_orcids":["https://orcid.org/0000-0001-8671-9478"]},"institutions":[{"id":"https://openalex.org/I205051169","display_name":"Kingston University London","ror":"https://ror.org/05bbqza97","country_code":"GB","type":"education","lineage":["https://openalex.org/I205051169"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Robert East","raw_affiliation_strings":["Kingston Business School, Kingston Hill, Kingston Upon Thames, Surrey KT2 7LB, UK; Tel: +44 020 8547 2000 ext 5563; Fax: +44 020 8547 7026","Fax: +44 020 8547 7026","Kingston Business School, Kingston Hill, Kingston Upon Thames, Surrey KT2 7LB, UK","Tel: +44 020 8547 2000 ext 5563"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kingston Business School, Kingston Hill, Kingston Upon Thames, Surrey KT2 7LB, UK; Tel: +44 020 8547 2000 ext 5563; Fax: +44 020 8547 7026","institution_ids":["https://openalex.org/I205051169"]},{"raw_affiliation_string":"Fax: +44 020 8547 7026","institution_ids":[]},{"raw_affiliation_string":"Kingston Business School, Kingston Hill, Kingston Upon Thames, Surrey KT2 7LB, UK","institution_ids":["https://openalex.org/I205051169"]},{"raw_affiliation_string":"Tel: +44 020 8547 2000 ext 5563","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075696619","display_name":"Vicki Eftichiadou","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vicki Eftichiadou","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Michael Williamson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Williamson","raw_affiliation_strings":["Casio Electronics Ltd, 1000, N. Circular Rd, London, NW2 7JD, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Casio Electronics Ltd, 1000, N. Circular Rd, London, NW2 7JD, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.43797179,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"13","issue":"1","first_page":"77","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6309000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6309000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.3659999966621399,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/point-of-purchase-displays","display_name":"point-of-purchase displays","score":0.9049999713897705},{"id":"https://openalex.org/keywords/in-store-displays","display_name":"store display","score":0.7310000061988831},{"id":"https://openalex.org/keywords/brand-sales","display_name":"brand sales","score":0.8109999895095825},{"id":"https://openalex.org/keywords/new-product-sales","display_name":"new product sales","score":0.6610000133514404},{"id":"https://openalex.org/keywords/display-space","display_name":"display space","score":0.8080000281333923},{"id":"https://openalex.org/keywords/sales-effects","display_name":"sales impact","score":0.44699999690055847}],"concepts":[{"id":"https://openalex.org/C58033187","wikidata":"https://www.wikidata.org/wiki/Q386147","display_name":"Point of sale","level":2,"score":0.7135059237480164},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7066552042961121},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.6423500776290894},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5516506433486938},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.49348270893096924},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4413595497608185},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20287036895751953},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17153459787368774},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.07624799013137817},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/0959396032000051701","doi":"https://doi.org/10.1080/0959396032000051701","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0959396032000051701","pdf_url":null,"source":{"id":"https://openalex.org/S4210205650","display_name":"The International Review of Retail Distribution and Consumer Research","issn_l":"0959-3969","issn":["0959-3969","1466-4402"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Retail, Distribution and Consumer Research","raw_type":"journal-article"},{"id":"pmh:oai:digital.library.adelaide.edu.au:1959.8/87766","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/1959.8/87766","pdf_url":null,"source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1080/0959396032000051701","raw_type":"Journal article"},{"id":"pmh:oai:eprints.kingston.ac.uk:463","doi":null,"is_oa":false,"landing_page_url":"http://eprints.kingston.ac.uk/id/eprint/463/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400991","display_name":"Research Repository (Kingston University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2801636071","host_organization_name":"Kingston Hospital NHS Trust","host_organization_lineage":["https://openalex.org/I2801636071"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4232737684","https://openalex.org/W4235704213","https://openalex.org/W2080636826","https://openalex.org/W2322316853","https://openalex.org/W4253390612","https://openalex.org/W7094940496","https://openalex.org/W7000953249","https://openalex.org/W3123880799","https://openalex.org/W3210991137","https://openalex.org/W3162101585"],"abstract_inverted_index":{"We":[0],"report":[1],"the":[2,9,15,22,36,46,50],"results":[3],"of":[4,17,38,49],"two":[5],"field":[6],"experiments":[7],"on":[8],"relationship":[10],"between":[11],"store":[12],"display":[13,27,52],"and":[14],"sales":[16,30,47],"a":[18,25],"new":[19],"brand.":[20],"When":[21,35],"space":[23],"in":[24],"single":[26],"was":[28,40,53],"increased,":[29],"tended":[31],"to":[32,44],"increase":[33],"disproportionately.":[34],"number":[37],"displays":[39],"increased":[41],"from":[42],"one":[43],"two,":[45],"effect":[48],"second":[51],"additive.":[54]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
