{"id":"https://openalex.org/W1980577805","doi":"https://doi.org/10.1108/13563281011037928","title":"The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting","display_name":"The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting","publication_year":2010,"publication_date":"2010-05-08","ids":{"openalex":"https://openalex.org/W1980577805","doi":"https://doi.org/10.1108/13563281011037928","mag":"1980577805"},"language":"en","primary_location":{"id":"doi:10.1108/13563281011037928","doi":"https://doi.org/10.1108/13563281011037928","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13563281011037928","pdf_url":null,"source":{"id":"https://openalex.org/S193408319","display_name":"Corporate Communications An International Journal","issn_l":"1356-3289","issn":["1356-3289","1758-6046"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Corporate Communications: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072180892","display_name":"N. Leila Trapp","orcid":"https://orcid.org/0000-0003-3301-6634","observed_orcids":["https://orcid.org/0000-0003-3301-6634"]},"institutions":[{"id":"https://openalex.org/I204337017","display_name":"Aarhus University","ror":"https://ror.org/01aj84f44","country_code":"DK","type":"education","lineage":["https://openalex.org/I204337017"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"N. Leila Trapp","raw_affiliation_strings":["Aarhus School of Business, Aarhus University, Aarhus, Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aarhus School of Business, Aarhus University, Aarhus, Denmark","institution_ids":["https://openalex.org/I204337017"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072180892"],"corresponding_institution_ids":["https://openalex.org/I204337017"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.229426,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"15","issue":"2","first_page":"156","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.7239999771118164},{"id":"https://openalex.org/keywords/organizational-values","display_name":"organizational values","score":0.8080000281333923},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.972000002861023},{"id":"https://openalex.org/keywords/persuasive-arguments","display_name":"persuasive arguments","score":0.5590000152587891},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.621999979019165},{"id":"https://openalex.org/keywords/cross-cultural-management","display_name":"cross-cultural management","score":0.9950000047683716},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.7070000171661377},{"id":"https://openalex.org/keywords/novo-nordisk","display_name":"Novo Nordisk","score":0.8830000162124634},{"id":"https://openalex.org/keywords/health-sector","display_name":"health sector","score":0.6320000290870667},{"id":"https://openalex.org/keywords/cross-cultural-applicability","display_name":"cross-cultural applicability","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.723324716091156},{"id":"https://openalex.org/C119232533","wikidata":"https://www.wikidata.org/wiki/Q873451","display_name":"Business ethics","level":2,"score":0.7013264894485474},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6523480415344238},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6178770065307617},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6044155359268188},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5587737560272217},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.5456997156143188},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5141034722328186},{"id":"https://openalex.org/C2993284296","wikidata":"https://www.wikidata.org/wiki/Q194112","display_name":"Ethical values","level":2,"score":0.4820055067539215},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4363112449645996},{"id":"https://openalex.org/C2984138521","wikidata":"https://www.wikidata.org/wiki/Q194112","display_name":"Cultural values","level":2,"score":0.4185720384120941},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.3973575234413147},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38868534564971924},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.35063526034355164},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30164363980293274},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2851864695549011},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09906989336013794},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/13563281011037928","doi":"https://doi.org/10.1108/13563281011037928","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13563281011037928","pdf_url":null,"source":{"id":"https://openalex.org/S193408319","display_name":"Corporate Communications An International Journal","issn_l":"1356-3289","issn":["1356-3289","1758-6046"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Corporate Communications: An International Journal","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:publications/f8d52310-88da-11df-8883-000ea68e967b","doi":null,"is_oa":false,"landing_page_url":"https://pure.au.dk/portal/en/publications/f8d52310-88da-11df-8883-000ea68e967b","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Trapp, L 2010, 'The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting', Corporate Communications: an international journal, vol. 15, no. 2, pp. 156-168. https://doi.org/10.1108/13563281011037928","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W16188102","https://openalex.org/W169974548","https://openalex.org/W1528147046","https://openalex.org/W1551746665","https://openalex.org/W1963497469","https://openalex.org/W1999975046","https://openalex.org/W2081228936","https://openalex.org/W2114965423"],"related_works":["https://openalex.org/W2025266529","https://openalex.org/W2044060410","https://openalex.org/W1544466600","https://openalex.org/W2102513553","https://openalex.org/W2003334655","https://openalex.org/W2194437123","https://openalex.org/W2890120190","https://openalex.org/W1990298946","https://openalex.org/W4233205934","https://openalex.org/W2079369593"],"abstract_inverted_index":{"Purpose":[0],"The":[1,72,131,149],"purpose":[2],"of":[3,11,29,56,85,113,124,139,178],"this":[4,179],"paper":[5,150],"is":[6,108],"to":[7,35,39,61,169],"question":[8],"the":[9,26,77,82,86,137,154,175],"appropriateness":[10],"approaching":[12],"business":[13,141],"ethics":[14,142],"communication":[15,20,156],"from":[16,76],"within":[17],"a":[18,46,66],"corporate":[19,68,116,155,160],"or":[21],"intercultural":[22],"management":[23],"framework":[24],"as":[25],"normative":[27],"stances":[28],"these":[30],"two":[31],"frameworks":[32],"are":[33,70,74,100,121],"seen":[34],"differ":[36],"with":[37,45],"regard":[38],"how":[40],"global":[41,67,87],"companies":[42],"should":[43],"communicate":[44],"culturally":[47],"diverse":[48],"staff.":[49],"Design/methodology/approach":[50],"Survey":[51,94],"results":[52,95],"regarding":[53],"staff":[54,75,168],"evaluations":[55],"various":[57],"company\u2010issued":[58],"arguments":[59],"used":[60],"promote":[62],"ethical":[63,127],"behavior":[64],"in":[65,144],"setting":[69],"examined.":[71],"respondents":[73],"Denmark,":[78],"Sweden,":[79],"Brazil,":[80],"and":[81,119,163],"USA":[83],"affiliates":[84],"health":[88],"care":[89],"company,":[90],"Novo":[91],"Nordisk.":[92],"Findings":[93],"reveal":[96],"that":[97,115,158],"although":[98],"there":[99,107],"some":[101],"important":[102,122],"differences":[103],"between":[104],"country":[105],"affiliates,":[106],"also":[109,173],"an":[110],"impressive":[111],"degree":[112],"agreement":[114],"identity,":[117,161],"values,":[118,162],"reputation":[120,164],"sources":[123],"motivation":[125],"for":[126,136,153],"behavior.":[128],"Practical":[129],"implications":[130],"findings":[132],"provide":[133],"practical":[134],"guidance":[135],"development":[138],"persuasive":[140],"programs":[143],"global,":[145],"values\u2010based":[146],"companies.":[147],"Originality/value":[148],"provides":[151],"support":[152],"stance":[157],"shared":[159],"do":[165],"indeed":[166],"motivate":[167],"behave":[170],"ethically.":[171],"It":[172],"demonstrates":[174],"international":[176],"applicability":[177],"stance.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2016,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
