{"id":"https://openalex.org/W1980577410","doi":"https://doi.org/10.1016/0007-6813(78)90040-x","title":"Marketing in a conserver society","display_name":"Marketing in a conserver society","publication_year":1978,"publication_date":"1978-04-01","ids":{"openalex":"https://openalex.org/W1980577410","doi":"https://doi.org/10.1016/0007-6813(78)90040-x","mag":"1980577410"},"language":"en","primary_location":{"id":"doi:10.1016/0007-6813(78)90040-x","doi":"https://doi.org/10.1016/0007-6813(78)90040-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0007-6813(78)90040-x","pdf_url":null,"source":{"id":"https://openalex.org/S113237667","display_name":"Business Horizons","issn_l":"0007-6813","issn":["0007-6813","1873-6068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Horizons","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027605617","display_name":"Stanley J. Shapiro","orcid":"https://orcid.org/0000-0003-3013-2576","observed_orcids":["https://orcid.org/0000-0003-3013-2576"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Stanley J. Shapiro","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5027605617"],"corresponding_institution_ids":[],"apc_list":{"value":3410,"currency":"USD","value_usd":3410},"apc_paid":null,"fwci":2.2574,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.87189441,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"21","issue":"2","first_page":"3","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.020899999886751175,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.016300000250339508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.550000011920929},{"id":"https://openalex.org/keywords/conservation","display_name":"conservation","score":0.6330000162124634},{"id":"https://openalex.org/keywords/environmental-problems","display_name":"environmental problems","score":0.875},{"id":"https://openalex.org/keywords/resource-constraints","display_name":"resource constraints","score":0.953000009059906},{"id":"https://openalex.org/keywords/economic-growth","display_name":"economic growth","score":0.8130000233650208},{"id":"https://openalex.org/keywords/demarketing","display_name":"demarketing","score":0.9660000205039978},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7509999871253967},{"id":"https://openalex.org/keywords/opec-oil-embargo","display_name":"OPEC oil embargo","score":0.6949999928474426}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4839532673358917},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4071759581565857},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.34650158882141113},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3432415723800659}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/0007-6813(78)90040-x","doi":"https://doi.org/10.1016/0007-6813(78)90040-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0007-6813(78)90040-x","pdf_url":null,"source":{"id":"https://openalex.org/S113237667","display_name":"Business Horizons","issn_l":"0007-6813","issn":["0007-6813","1873-6068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Horizons","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:bushor:v:21:y:1978:i:2:p:3-13","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/0007-6813(78)90040-X","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5171999931335449,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"sustainable_development_goals_aurora":[{"score":0.6499999761581421,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W295106858","https://openalex.org/W567872548","https://openalex.org/W1986350179","https://openalex.org/W2000071839","https://openalex.org/W2024906300","https://openalex.org/W2079267567","https://openalex.org/W2314374419","https://openalex.org/W2321088641","https://openalex.org/W2324729072","https://openalex.org/W2332241580","https://openalex.org/W2417677980","https://openalex.org/W2796933704","https://openalex.org/W4247604413","https://openalex.org/W4300488723","https://openalex.org/W6657653035","https://openalex.org/W6829177700"],"related_works":["https://openalex.org/W204983372","https://openalex.org/W2070710930","https://openalex.org/W4245208231","https://openalex.org/W2350209498","https://openalex.org/W4206792716","https://openalex.org/W2321563591","https://openalex.org/W4393906764","https://openalex.org/W66347208","https://openalex.org/W1984489025","https://openalex.org/W2915179493"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}