{"id":"https://openalex.org/W1980427481","doi":"https://doi.org/10.3846/13928619.2011.554016","title":"THE USE OF SPATIAL DATA FOR SEGMENTATION OF THE POSTAL SERVICE MARKET","display_name":"THE USE OF SPATIAL DATA FOR SEGMENTATION OF THE POSTAL SERVICE MARKET","publication_year":2011,"publication_date":"2011-03-17","ids":{"openalex":"https://openalex.org/W1980427481","doi":"https://doi.org/10.3846/13928619.2011.554016","mag":"1980427481"},"language":"en","primary_location":{"id":"doi:10.3846/13928619.2011.554016","doi":"https://doi.org/10.3846/13928619.2011.554016","is_oa":true,"landing_page_url":"https://doi.org/10.3846/13928619.2011.554016","pdf_url":"https://journals.vilniustech.lt/index.php/TEDE/article/download/5301/4583","source":{"id":"https://openalex.org/S115091506","display_name":"Technological and Economic Development of Economy","issn_l":"1392-8619","issn":["1392-8619","1822-3613","2029-4913","2029-4921"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technological and Economic Development of Economy","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://journals.vilniustech.lt/index.php/TEDE/article/download/5301/4583","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032588881","display_name":"Dejan L.J. Markovic","orcid":"https://orcid.org/0000-0002-4297-6744","observed_orcids":["https://orcid.org/0000-0002-4297-6744"]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Dejan Markovi\u0107","raw_affiliation_strings":["Faculty of Traffic and Transport Engineering, University of Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Traffic and Transport Engineering, University of Belgrade, Serbia","institution_ids":["https://openalex.org/I4068193"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040137115","display_name":"Biljana Grgurovi\u0107","orcid":"https://orcid.org/0000-0001-5679-5437","observed_orcids":["https://orcid.org/0000-0001-5679-5437"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Biljana Grgurovi\u0107","raw_affiliation_strings":["Higher Education School of Professional Studies for Information and Communication Technologies in Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Higher Education School of Professional Studies for Information and Communication Technologies in Belgrade, Serbia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109950807","display_name":"Slavica \u0160trbac","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Slavica \u0160trbac","raw_affiliation_strings":["Higher Education School of Professional Studies for Information and Communication Technologies in Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Higher Education School of Professional Studies for Information and Communication Technologies in Belgrade, Serbia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":675,"currency":"EUR","value_usd":727},"apc_paid":{"value":675,"currency":"EUR","value_usd":727},"fwci":2.0879,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.90542572,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"17","issue":"1","first_page":"87","last_page":"100"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.29269999265670776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.29269999265670776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12306","display_name":"Urban and Freight Transport Logistics","score":0.22439999878406525,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.08649999648332596,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9829999804496765},{"id":"https://openalex.org/keywords/spatial-data","display_name":"geospatial data","score":0.9700000286102295},{"id":"https://openalex.org/keywords/geographic-information-systems","display_name":"geographic information systems","score":0.9900000095367432},{"id":"https://openalex.org/keywords/postal-traffic","display_name":"postal traffic","score":0.7110000252723694},{"id":"https://openalex.org/keywords/target-market-selection","display_name":"target market selection","score":0.7379999756813049},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9020000100135803},{"id":"https://openalex.org/keywords/demographic-segmentation","display_name":"demographic segmentation","score":0.6850000023841858},{"id":"https://openalex.org/keywords/psychographic-segmentation","display_name":"psychographic segmentation","score":0.9309999942779541},{"id":"https://openalex.org/keywords/heterogeneous-customers","display_name":"heterogeneous customers","score":0.41499999165534973}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7943711280822754},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6474471688270569},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.6189972758293152},{"id":"https://openalex.org/C192481860","wikidata":"https://www.wikidata.org/wiki/Q14566736","display_name":"Psychographic","level":2,"score":0.5797956585884094},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5430201888084412},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.5052850842475891},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.48987361788749695},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4854893982410431},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4512150287628174},{"id":"https://openalex.org/C159620131","wikidata":"https://www.wikidata.org/wiki/Q1938983","display_name":"Spatial analysis","level":2,"score":0.44682398438453674},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.44512060284614563},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4150049090385437},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3913480341434479},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3865915536880493},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34956613183021545},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.24900880455970764},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.12016406655311584},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09801334142684937},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3846/13928619.2011.554016","doi":"https://doi.org/10.3846/13928619.2011.554016","is_oa":true,"landing_page_url":"https://doi.org/10.3846/13928619.2011.554016","pdf_url":"https://journals.vilniustech.lt/index.php/TEDE/article/download/5301/4583","source":{"id":"https://openalex.org/S115091506","display_name":"Technological and Economic Development of Economy","issn_l":"1392-8619","issn":["1392-8619","1822-3613","2029-4913","2029-4921"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technological and Economic Development of Economy","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e2bb10ddcf1141448958c63a55d9dddd","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e2bb10ddcf1141448958c63a55d9dddd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Technological and Economic Development of Economy, Vol 17, Iss 1 (2011)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3846/13928619.2011.554016","doi":"https://doi.org/10.3846/13928619.2011.554016","is_oa":true,"landing_page_url":"https://doi.org/10.3846/13928619.2011.554016","pdf_url":"https://journals.vilniustech.lt/index.php/TEDE/article/download/5301/4583","source":{"id":"https://openalex.org/S115091506","display_name":"Technological and Economic Development of Economy","issn_l":"1392-8619","issn":["1392-8619","1822-3613","2029-4913","2029-4921"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317518","host_organization_name":"Vilnius Gediminas Technical University","host_organization_lineage":["https://openalex.org/P4310317518"],"host_organization_lineage_names":["Vilnius Gediminas Technical University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technological and Economic Development of Economy","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008},{"display_name":"Sustainable cities and communities","id":"https://metadata.un.org/sdg/11","score":0.4000000059604645}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1980427481.pdf","grobid_xml":"https://content.openalex.org/works/W1980427481.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W1991740326","https://openalex.org/W2029441710","https://openalex.org/W2101703359","https://openalex.org/W3121569770"],"related_works":["https://openalex.org/W2609945564","https://openalex.org/W1558305994","https://openalex.org/W1749607378","https://openalex.org/W2622307000","https://openalex.org/W3025879209","https://openalex.org/W2998688906","https://openalex.org/W7217773225","https://openalex.org/W3197088148","https://openalex.org/W4403423633","https://openalex.org/W1524402302"],"abstract_inverted_index":{"Modern":[0],"trends":[1],"in":[2,79,89,125],"the":[3,9,35,38,41,53,80,83,104,111,126,131],"field":[4],"of":[5,11,15,23,34,55,58,64,70,74,82,85,106,116,128,130],"postal":[6,132],"traffic":[7],"imply":[8],"existence":[10],"a":[12,44,59,117],"large":[13],"number":[14],"providers":[16],"who":[17],"distribute":[18],"these":[19],"services.":[20,36],"A":[21],"trend":[22],"this":[24,86],"kind":[25],"sets":[26],"highly":[27],"rigorous":[28],"requirements":[29],"regarding":[30],"structure":[31],"and":[32,62,76,109],"quality":[33],"On":[37],"other":[39],"hand,":[40],"users":[42],"are":[43],"heterogenous":[45],"group":[46],"with":[47],"specific":[48],"characteristics,":[49],"which":[50],"significantly":[51],"complicates":[52],"process":[54],"segmentation,":[56,78],"choice":[57],"target":[60],"market":[61],"formulating":[63],"an":[65],"adequate":[66],"marketing":[67],"strategy.":[68],"Application":[69],"some":[71],"standard":[72],"methods":[73],"demographic":[75],"psychographic":[77],"opinion":[81],"authors":[84],"paper,":[87],"results":[88,112],"very":[90],"general":[91],"grouping":[92],"most":[93],"often":[94],"based":[95],"on":[96],"assumptions.":[97],"The":[98],"aim":[99],"is":[100],"to":[101],"point":[102],"out":[103],"significance":[105],"spatial":[107],"data":[108],"how":[110],"obtained":[113],"by":[114],"application":[115],"geographic":[118],"information":[119],"system":[120],"(GIS)":[121],"can":[122],"be":[123],"used":[124],"case":[127],"segmentation":[129],"service":[133],"market.":[134]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
