{"id":"https://openalex.org/W1978909693","doi":"https://doi.org/10.5539/ijbm.v6n6p193","title":"Predicting Consumers\u2019 Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets","display_name":"Predicting Consumers\u2019 Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets","publication_year":2011,"publication_date":"2011-06-01","ids":{"openalex":"https://openalex.org/W1978909693","doi":"https://doi.org/10.5539/ijbm.v6n6p193","mag":"1978909693"},"language":"en","primary_location":{"id":"doi:10.5539/ijbm.v6n6p193","doi":"https://doi.org/10.5539/ijbm.v6n6p193","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v6n6p193","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/10840/7684","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/10840/7684","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101901637","display_name":"Murat AKIN","orcid":"https://orcid.org/0000-0002-0564-7634","observed_orcids":["https://orcid.org/0000-0002-0564-7634"]},"institutions":[{"id":"https://openalex.org/I198265615","display_name":"Ni\u011fde \u00d6mer Halisdemir \u00dcniversitesi","ror":"https://ror.org/03ejnre35","country_code":"TR","type":"education","lineage":["https://openalex.org/I198265615"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Murat Akin","raw_affiliation_strings":["School of Economics and Business Administration , Ni\u011fde University , Ni\u011fde , Turkey","Canadian Center of Science and Education"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Business Administration , Ni\u011fde University , Ni\u011fde , Turkey","institution_ids":["https://openalex.org/I198265615"]},{"raw_affiliation_string":"Canadian Center of Science and Education","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101901637"],"corresponding_institution_ids":["https://openalex.org/I198265615"],"apc_list":null,"apc_paid":null,"fwci":7.4213,"has_fulltext":true,"cited_by_count":41,"citation_normalized_percentile":{"value":0.96147845,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"6","issue":"6","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-behavioral-intention","display_name":"consumer behavioral intention","score":0.8109999895095825},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.9459999799728394},{"id":"https://openalex.org/keywords/brand-personality-scale","display_name":"brand personality scale","score":0.7160000205039978},{"id":"https://openalex.org/keywords/competencies","display_name":"competencies","score":0.5559999942779541},{"id":"https://openalex.org/keywords/excitement","display_name":"excitement","score":0.8859999775886536},{"id":"https://openalex.org/keywords/androgyny","display_name":"androgyny","score":0.9020000100135803},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.39100000262260437},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8740000128746033},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.5440000295639038},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.3619999885559082}],"concepts":[{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7387434244155884},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6840329766273499},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5893840789794922},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5392839312553406},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.5128912925720215},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.500636100769043},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4680711030960083},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4504863917827606},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4476453959941864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43899422883987427},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4382324516773224},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.41356319189071655},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3734883666038513},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34024691581726074},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.06131654977798462},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5539/ijbm.v6n6p193","doi":"https://doi.org/10.5539/ijbm.v6n6p193","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v6n6p193","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/10840/7684","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5539/ijbm.v6n6p193","doi":"https://doi.org/10.5539/ijbm.v6n6p193","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v6n6p193","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/10840/7684","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1978909693.pdf","grobid_xml":"https://content.openalex.org/works/W1978909693.grobid-xml"},"referenced_works_count":42,"referenced_works":["https://openalex.org/W27959032","https://openalex.org/W1480544864","https://openalex.org/W1484223891","https://openalex.org/W1490459699","https://openalex.org/W1499170180","https://openalex.org/W1534025259","https://openalex.org/W1559101102","https://openalex.org/W1592080430","https://openalex.org/W1606959886","https://openalex.org/W1607137273","https://openalex.org/W1886335823","https://openalex.org/W1887174481","https://openalex.org/W1965672854","https://openalex.org/W1972261352","https://openalex.org/W1974099431","https://openalex.org/W1989101477","https://openalex.org/W1990308503","https://openalex.org/W2011982470","https://openalex.org/W2025754547","https://openalex.org/W2051292147","https://openalex.org/W2067266759","https://openalex.org/W2085834316","https://openalex.org/W2119165755","https://openalex.org/W2131942188","https://openalex.org/W2133097978","https://openalex.org/W2139354072","https://openalex.org/W2139951843","https://openalex.org/W2159316671","https://openalex.org/W2186104040","https://openalex.org/W2414226880","https://openalex.org/W2540997320","https://openalex.org/W2612403796","https://openalex.org/W2994351108","https://openalex.org/W3093244991","https://openalex.org/W3105925067","https://openalex.org/W3121590070","https://openalex.org/W3125711663","https://openalex.org/W3161248723","https://openalex.org/W3162706815","https://openalex.org/W4245676230","https://openalex.org/W4285719527","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W2008615564","https://openalex.org/W2593399528","https://openalex.org/W7215597041","https://openalex.org/W7098930057","https://openalex.org/W2567422321","https://openalex.org/W2014730285","https://openalex.org/W4285047536","https://openalex.org/W7061778431","https://openalex.org/W3133653342","https://openalex.org/W1503010304"],"abstract_inverted_index":{"Although":[0],"there":[1],"are":[2,28,53,145,219],"many":[3],"factors":[4,43,96],"affecting":[5,89],"the":[6,11,19,25,36,40,46,51,78,83,86,101,116,134,168,181,193,212],"attitude":[7,105],"and":[8,55,80,92,94,107,185,197],"intention":[9,191],"of":[10,50,66,82,103,118,133,158,183,195],"consumer,":[12],"it":[13,112],"could":[14],"be":[15],"said":[16],"thatpersonality":[17],"is":[18,69,74,113,165],"most":[20],"important":[21],"among":[22],"them.":[23],"Differentiating":[24],"products,":[26],"which":[27],"getting":[29],"more":[30,33],"similar":[31],"today,becomes":[32],"difficult":[34,56],"for":[35,85,152],"firms.":[37],"In":[38,109],"differentiating":[39],"products":[41],"emotional":[42],"come":[44],"to":[45,57,61,137],"forefront.":[47],"Ifthe":[48],"characteristics":[49],"product":[52,203],"subjective":[54],"evaluate,":[58],"consumers":[59,84],"start":[60],"trust":[62,79],"brandpersonality.":[63],"The":[64,72,131,177,199],"importance":[65],"brand":[67,76,87,121,148],"personality":[68,95,122,149],"increasing":[70],"nowadays.":[71],"reason":[73],"that":[75,180,211],"personalityincreases":[77],"loyalty":[81],"by":[88,147,154],"costumers\u2019":[90],"preferences":[91],"uses.Pragmatic":[93],"have":[97],"determinative":[98],"effects":[99],"on":[100,189],"formation":[102],"consumers\u2019":[104],"towardproduct":[106],"brand.":[108],"this":[110,217],"study,":[111],"examined":[114],"whether":[115],"perceptions":[117],"costumers":[119],"about":[120],"ofcell":[123],"phones":[124],"affect":[125],"their":[126,175],"behavioral":[127,190],"intention,":[128],"or":[129],"not.":[130],"answers":[132],"390":[135],"respondents,":[136],"whom":[138],"questionnairesare":[139],"applied":[140],"with":[141],"judgment":[142],"sample":[143],"method,":[144],"identified":[146],"scale":[150],"adapted":[151],"Turkey":[153],"Aksoyand":[155,171],"\u00d6zsomer":[156,172],"because":[157],"cultural":[159],"differences.":[160],"A":[161],"four":[162],"dimensional":[163],"structure":[164],"constructed":[166],"in":[167,174,216],"study":[169,178],"as":[170,205,208],"indicated":[173],"work.":[176],"shows":[179],"dimensions":[182,194],"competency":[184],"excitement":[186],"havehigher":[187],"impact":[188],"than":[192],"traditionalist":[196],"androgen.":[198],"characterization":[200],"ofa":[201],"technological":[202],"such":[204],"cell":[206],"phone":[207],"competent":[209],"proves":[210],"global":[213],"firms":[214],"operate":[215],"sector":[218],"inthe":[220],"right":[221],"direction.":[222]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}