{"id":"https://openalex.org/W1978654483","doi":"https://doi.org/10.1016/j.sbspro.2012.05.006","title":"The Impact of Cognitive Learning on Consumer Behaviour","display_name":"The Impact of Cognitive Learning on Consumer Behaviour","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1978654483","doi":"https://doi.org/10.1016/j.sbspro.2012.05.006","mag":"1978654483"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2012.05.006","doi":"https://doi.org/10.1016/j.sbspro.2012.05.006","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.006","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1016/j.sbspro.2012.05.006","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025883322","display_name":"Liljana Batkoska","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2802401942","display_name":"University \"St. Kliment Ohridski\" - Bitola","ror":"https://ror.org/04161ta68","country_code":"MK","type":"education","lineage":["https://openalex.org/I2802401942"]}],"countries":["MK"],"is_corresponding":true,"raw_author_name":"Liljana Batkoska","raw_affiliation_strings":["Faculty of Tourism and Hospitality \u2013 Ohrid, University \u201cSt. Kliment Ohridski\u201d \u2013 Bitola, Kej Marshal Tito 95, Ohrid 6000, Republic of Macedonia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Tourism and Hospitality \u2013 Ohrid, University \u201cSt. Kliment Ohridski\u201d \u2013 Bitola, Kej Marshal Tito 95, Ohrid 6000, Republic of Macedonia","institution_ids":["https://openalex.org/I2802401942"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050740446","display_name":"Elena Koseska","orcid":"https://orcid.org/0000-0001-6237-6108","observed_orcids":["https://orcid.org/0000-0001-6237-6108"]},"institutions":[{"id":"https://openalex.org/I2802401942","display_name":"University \"St. Kliment Ohridski\" - Bitola","ror":"https://ror.org/04161ta68","country_code":"MK","type":"education","lineage":["https://openalex.org/I2802401942"]}],"countries":["MK"],"is_corresponding":false,"raw_author_name":"Elena Koseska","raw_affiliation_strings":["Faculty of Tourism and Hospitality \u2013 Ohrid, University \u201cSt. Kliment Ohridski\u201d \u2013 Bitola, Kej Marshal Tito 95, Ohrid 6000, Republic of Macedonia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Tourism and Hospitality \u2013 Ohrid, University \u201cSt. Kliment Ohridski\u201d \u2013 Bitola, Kej Marshal Tito 95, Ohrid 6000, Republic of Macedonia","institution_ids":["https://openalex.org/I2802401942"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025883322"],"corresponding_institution_ids":["https://openalex.org/I2802401942"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.14122394,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"44","issue":null,"first_page":"70","last_page":"77"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6044999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6044999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.3693999946117401,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.00860000029206276,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cognitive-learning","display_name":"cognitive learning","score":1.0},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.996999979019165},{"id":"https://openalex.org/keywords/tourism-consumers","display_name":"tourism consumers","score":0.6639999747276306},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.5960000157356262},{"id":"https://openalex.org/keywords/travel-decision-making","display_name":"travel decision-making","score":0.9520000219345093},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.7450000047683716},{"id":"https://openalex.org/keywords/consumer-motives","display_name":"consumer motivation","score":0.6489999890327454}],"concepts":[{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5420731902122498},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4947909712791443},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4453220069408417},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3209894299507141},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.15815147757530212}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.sbspro.2012.05.006","doi":"https://doi.org/10.1016/j.sbspro.2012.05.006","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.006","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2012.05.006","doi":"https://doi.org/10.1016/j.sbspro.2012.05.006","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.05.006","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1539896512","https://openalex.org/W1990396874","https://openalex.org/W2053728037","https://openalex.org/W2091785129","https://openalex.org/W2416868893","https://openalex.org/W2970681105"],"related_works":["https://openalex.org/W4234223409","https://openalex.org/W4254471097","https://openalex.org/W2605566676","https://openalex.org/W64012297","https://openalex.org/W4229545467","https://openalex.org/W1940243302","https://openalex.org/W4254939629","https://openalex.org/W4411783976","https://openalex.org/W633189253","https://openalex.org/W2603712901"],"abstract_inverted_index":{"This":[0,185],"paper":[1,53,186],"presents":[2],"a":[3,15,31,107,139,188],"descriptive":[4],"and":[5,142,157,166,174,180],"empirical":[6],"elaboration":[7],"of":[8,11,17,35,51,64,87,98,115,126,128,209],"the":[9,22,48,67,74,91,96,113,124,134,148,195,201],"importance":[10,114],"cognitive":[12,28,116,183],"learning":[13,29],"as":[14,30,211],"motivator":[16],"consumer":[18,60,149],"behaviour.":[19,61],"Commencing":[20],"from":[21],"previous":[23],"scientific":[24],"knowledge":[25,156],"related":[26],"to":[27,55,123,144,154,170,177,205],"complex":[32],"mental":[33],"process":[34],"forming":[36],"opinions,":[37],"attitudes,":[38],"making":[39,138],"decision":[40,140],"for":[41,131,137,197],"reacting":[42],"either":[43],"positively":[44],"or":[45],"negatively,":[46],"etc,":[47],"main":[49],"goal":[50],"this":[52],"is":[54,66],"prove":[56],"its":[57,152],"impact":[58,92],"on":[59,95,168],"The":[62,118,159],"field":[63],"research":[65],"tourism":[68,202],"business,":[69,203],"while":[70],"tourist":[71,88],"consumers":[72,89,176,199],"are":[73],"respondent":[75],"sample":[76],"(generally":[77],"domestic)":[78],"who":[79],"have":[80],"stayed":[81],"in":[82,147,151,193,200],"Ohrid.":[83],"Through":[84],"opinion":[85],"polling":[86],"about":[90,112],"advertising":[93,129],"has":[94],"creation":[97],"their":[99,104],"travel":[100,145],"decision,":[101],"directly,":[102],"through":[103,182],"expressed":[105],"judgment,":[106],"conclusion":[108],"could":[109],"be":[110],"made":[111],"learning.":[117,184],"information":[119],"obtained":[120],"point":[121],"out":[122],"need":[125],"restructuring":[127],"messages":[130],"reasons":[132],"that":[133],"dominating":[135],"factor":[136],"whether":[141],"where":[143],"lies":[146],"personality,":[150],"structure":[153],"store":[155],"experience.":[158],"applied":[160],"psychology":[161],"finds":[162],"scientifically":[163],"founded":[164],"methods":[165],"procedures":[167],"how":[169],"more":[171],"reliably":[172],"motivate":[173],"convince":[175],"use":[178],"products":[179],"services":[181],"makes":[187],"modest":[189],"contribution":[190],"not":[191],"only":[192],"resolving":[194],"obstacles":[196],"attracting":[198],"but":[204],"achieve":[206],"higher":[207],"credibility":[208],"suppliers":[210],"well.":[212]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}