{"id":"https://openalex.org/W1978573552","doi":"https://doi.org/10.1007/s11266-007-9037-5","title":"What Motivates Which Volunteers? Psychographic Heterogeneity Among Volunteers in Australia","display_name":"What Motivates Which Volunteers? Psychographic Heterogeneity Among Volunteers in Australia","publication_year":2007,"publication_date":"2007-06-01","ids":{"openalex":"https://openalex.org/W1978573552","doi":"https://doi.org/10.1007/s11266-007-9037-5","mag":"1978573552"},"language":"en","primary_location":{"id":"doi:10.1007/s11266-007-9037-5","doi":"https://doi.org/10.1007/s11266-007-9037-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11266-007-9037-5","pdf_url":null,"source":{"id":"https://openalex.org/S80347152","display_name":"VOLUNTAS International Journal of Voluntary and Nonprofit Organizations","issn_l":"0957-8765","issn":["0957-8765","1573-7888"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Voluntas: International Journal of Voluntary and Nonprofit Organizations","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008535035","display_name":"Sara Dolni\u010dar","orcid":"https://orcid.org/0000-0001-5176-3161","observed_orcids":["https://orcid.org/0000-0001-5176-3161"]},"institutions":[{"id":"https://openalex.org/I204824540","display_name":"University of Wollongong","ror":"https://ror.org/00jtmb277","country_code":"AU","type":"education","lineage":["https://openalex.org/I204824540"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sara Dolnicar","raw_affiliation_strings":["School of Management and Marketing, University of Wollongong, Wollongong, NSW, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management and Marketing, University of Wollongong, Wollongong, NSW, Australia","institution_ids":["https://openalex.org/I204824540"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002025343","display_name":"Melanie Randle","orcid":"https://orcid.org/0000-0001-9129-1701","observed_orcids":["https://orcid.org/0000-0001-9129-1701"]},"institutions":[{"id":"https://openalex.org/I204824540","display_name":"University of Wollongong","ror":"https://ror.org/00jtmb277","country_code":"AU","type":"education","lineage":["https://openalex.org/I204824540"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Melanie Randle","raw_affiliation_strings":["Melanie Randle, School of Management and Marketing, University of Wollongong, Northfields Avenue, Wollongong, NSW 2522, Australia","School of Management and Marketing, University of Wollongong, Wollongong, NSW, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Melanie Randle, School of Management and Marketing, University of Wollongong, Northfields Avenue, Wollongong, NSW 2522, Australia","institution_ids":["https://openalex.org/I204824540"]},{"raw_affiliation_string":"School of Management and Marketing, University of Wollongong, Wollongong, NSW, Australia","institution_ids":["https://openalex.org/I204824540"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5002025343"],"corresponding_institution_ids":["https://openalex.org/I204824540"],"apc_list":{"value":3550,"currency":"USD","value_usd":3550},"apc_paid":null,"fwci":12.3786,"has_fulltext":false,"cited_by_count":129,"citation_normalized_percentile":{"value":0.97934896,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"18","issue":"2","first_page":"135","last_page":"155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13839","display_name":"Tourism, Volunteerism, and Development","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12735","display_name":"Blood donation and transfusion practices","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/volunteer-motivation","display_name":"volunteer motivation","score":0.7440000176429749},{"id":"https://openalex.org/keywords/psychographic-segmentation","display_name":"psychographic segmentation","score":0.9589999914169312},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.753000020980835},{"id":"https://openalex.org/keywords/altruism","display_name":"altruism","score":0.7680000066757202},{"id":"https://openalex.org/keywords/personal-satisfaction","display_name":"personal satisfaction","score":0.7450000047683716},{"id":"https://openalex.org/keywords/helping-behavior","display_name":"helping behavior","score":0.7570000290870667},{"id":"https://openalex.org/keywords/socio-demographic-profile","display_name":"socio-demographic profile","score":0.7319999933242798},{"id":"https://openalex.org/keywords/targeted-messaging","display_name":"targeted communication","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C192481860","wikidata":"https://www.wikidata.org/wiki/Q14566736","display_name":"Psychographic","level":2,"score":0.9804511070251465},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6806089282035828},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5766185522079468},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.48923802375793457},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4225034713745117},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3117619454860687},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14248478412628174},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1007/s11266-007-9037-5","doi":"https://doi.org/10.1007/s11266-007-9037-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11266-007-9037-5","pdf_url":null,"source":{"id":"https://openalex.org/S80347152","display_name":"VOLUNTAS International Journal of Voluntary and Nonprofit Organizations","issn_l":"0957-8765","issn":["0957-8765","1573-7888"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Voluntas: International Journal of Voluntary and Nonprofit Organizations","raw_type":"journal-article"},{"id":"pmh:oai:ro.uow.edu.au:commpapers-1391","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/commpapers/372","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"article"},{"id":"pmh:oai:ro.uow.edu.au:commpapers-1754","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/commpapers/716","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"article"},{"id":"pmh:oai:figshare.com:article/27725061","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/What_motivates_which_volunteers_Psychographic_heterogeneity_among_volunteers_in_Australia/27725061","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:figshare.com:article/27725064","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/What_motivates_which_volunteers_Psychographic_heterogeneity_among_volunteers_in_Australia/27725064","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320334704","display_name":"Australian Research Council","ror":"https://ror.org/05mmh0f86"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W18963403","https://openalex.org/W637603869","https://openalex.org/W1542624668","https://openalex.org/W1555380914","https://openalex.org/W1605787742","https://openalex.org/W1687785459","https://openalex.org/W1969729292","https://openalex.org/W1973745261","https://openalex.org/W1979620618","https://openalex.org/W1979912732","https://openalex.org/W1981222267","https://openalex.org/W1982290790","https://openalex.org/W1990918347","https://openalex.org/W2011247803","https://openalex.org/W2012111553","https://openalex.org/W2020132318","https://openalex.org/W2028651108","https://openalex.org/W2031811596","https://openalex.org/W2047799713","https://openalex.org/W2047870719","https://openalex.org/W2048819877","https://openalex.org/W2062089548","https://openalex.org/W2082432370","https://openalex.org/W2095520443","https://openalex.org/W2097353695","https://openalex.org/W2098730792","https://openalex.org/W2112956115","https://openalex.org/W2114442698","https://openalex.org/W2117742112","https://openalex.org/W2119917815","https://openalex.org/W2122584040","https://openalex.org/W2125839708","https://openalex.org/W2132322303","https://openalex.org/W2150499506","https://openalex.org/W2153189510","https://openalex.org/W2153613523","https://openalex.org/W2154762366","https://openalex.org/W2159776164","https://openalex.org/W2315477175","https://openalex.org/W2335217642","https://openalex.org/W2612166593","https://openalex.org/W2993500257","https://openalex.org/W4241105127","https://openalex.org/W4300488723","https://openalex.org/W6657653035","https://openalex.org/W6721827378"],"related_works":["https://openalex.org/W2996121510","https://openalex.org/W4414048435","https://openalex.org/W1499446465","https://openalex.org/W2347087096","https://openalex.org/W2062089548","https://openalex.org/W2800661901","https://openalex.org/W2002806746","https://openalex.org/W2227488447","https://openalex.org/W2032575080","https://openalex.org/W626701324"],"abstract_inverted_index":{"Abstract":[0],"Six":[1],"psychographic":[2],"segments":[3,19,99,140],"of":[4,13,40,54,121],"volunteers":[5],"in":[6,58],"Australia":[7],"are":[8,25,100],"constructed":[9],"on":[10],"the":[11,41,59],"basis":[12],"their":[14,63],"volunteering":[15,44,134],"motivations.":[16],"The":[17,98],"resulting":[18],"include":[20],"\u201cclassic":[21],"volunteers,\u201d":[22],"whose":[23],"motivations":[24],"threefold:":[26],"doing":[27],"something":[28],"worthwhile;":[29],"personal":[30,67],"satisfaction;":[31],"and":[32,69,76,83,103],"helping":[33],"others.":[34],"\u201cDedicated":[35],"volunteers\u201d":[36,50,79],"perceive":[37],"each":[38],"one":[39],"motives":[42],"for":[43,66,92],"as":[45],"relevant,":[46],"while":[47],"\u201cpersonally":[48],"involved":[49],"donate":[51,90],"time":[52],"because":[53],"someone":[55],"they":[56],"know":[57],"organization,":[60],"most":[61],"likely":[62],"child.":[64],"\u201cVolunteers":[65],"satisfaction\u201d":[68],"\u201caltruists\u201d":[70],"primarily":[71],"wish":[72],"to":[73,89,94,136],"help":[74],"others,":[75],"finally,":[77],"\u201cniche":[78],"typically":[80],"have":[81],"fewer":[82],"more":[84,137],"specific":[85],"drivers":[86],"motivating":[87],"them":[88],"time,":[91],"example,":[93],"gain":[95],"work":[96],"experience.":[97],"externally":[101],"validated":[102],"demonstrate":[104],"significantly":[105],"different":[106],"socio-demographic":[107],"profiles.":[108],"Consequently,":[109],"it":[110],"seems":[111],"that":[112],"motivation-based":[113],"data-driven":[114],"market":[115],"segmentation":[116],"represents":[117],"a":[118],"useful":[119],"way":[120],"gaining":[122],"insight":[123,129],"into":[124],"heterogeneity":[125],"amongst":[126],"volunteers.":[127],"Such":[128],"can":[130],"be":[131],"used":[132],"by":[133],"organizations":[135],"effectively":[138],"target":[139],"with":[141],"customized":[142],"messages.":[143]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":11},{"year":2013,"cited_by_count":12},{"year":2012,"cited_by_count":12}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}