{"id":"https://openalex.org/W1977790294","doi":"https://doi.org/10.1057/bm.2012.45","title":"Facebook \u2018friendship\u2019 and brand advocacy","display_name":"Facebook \u2018friendship\u2019 and brand advocacy","publication_year":2012,"publication_date":"2012-07-13","ids":{"openalex":"https://openalex.org/W1977790294","doi":"https://doi.org/10.1057/bm.2012.45","mag":"1977790294"},"language":"en","primary_location":{"id":"doi:10.1057/bm.2012.45","doi":"https://doi.org/10.1057/bm.2012.45","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.45","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010840713","display_name":"Elaine Wallace","orcid":"https://orcid.org/0000-0002-4026-0515","observed_orcids":["https://orcid.org/0000-0002-4026-0515"]},"institutions":[{"id":"https://openalex.org/I188760350","display_name":"Ollscoil na Gaillimhe \u2013 University of Galway","ror":"https://ror.org/03bea9k73","country_code":"IE","type":"education","lineage":["https://openalex.org/I188760350"]}],"countries":["IE"],"is_corresponding":true,"raw_author_name":"Elaine Wallace","raw_affiliation_strings":["Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland","institution_ids":["https://openalex.org/I188760350"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019739618","display_name":"Isabel Buil","orcid":"https://orcid.org/0000-0001-6631-8909","observed_orcids":["https://orcid.org/0000-0001-6631-8909"]},"institutions":[{"id":"https://openalex.org/I188760350","display_name":"Ollscoil na Gaillimhe \u2013 University of Galway","ror":"https://ror.org/03bea9k73","country_code":"IE","type":"education","lineage":["https://openalex.org/I188760350"]}],"countries":["IE"],"is_corresponding":false,"raw_author_name":"Isabel Buil","raw_affiliation_strings":["Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland","institution_ids":["https://openalex.org/I188760350"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007289920","display_name":"Leslie de Chernatony","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I188760350","display_name":"Ollscoil na Gaillimhe \u2013 University of Galway","ror":"https://ror.org/03bea9k73","country_code":"IE","type":"education","lineage":["https://openalex.org/I188760350"]}],"countries":["IE"],"is_corresponding":false,"raw_author_name":"Leslie de Chernatony","raw_affiliation_strings":["Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer in Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland","institution_ids":["https://openalex.org/I188760350"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5010840713"],"corresponding_institution_ids":["https://openalex.org/I188760350"],"apc_list":{"value":3390,"currency":"USD","value_usd":3390},"apc_paid":null,"fwci":16.7542,"has_fulltext":false,"cited_by_count":121,"citation_normalized_percentile":{"value":0.98710804,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":92,"max":99},"biblio":{"volume":"20","issue":"2","first_page":"128","last_page":"146"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1873999983072281,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.7649999856948853},{"id":"https://openalex.org/keywords/brand-advocacy","display_name":"brand advocacy","score":0.847000002861023},{"id":"https://openalex.org/keywords/homophily","display_name":"homophily","score":0.9409999847412109},{"id":"https://openalex.org/keywords/social-ties","display_name":"social ties","score":0.7979999780654907},{"id":"https://openalex.org/keywords/strong-ties","display_name":"strong ties","score":0.9150000214576721},{"id":"https://openalex.org/keywords/brand-liking","display_name":"brand liking","score":0.5419999957084656},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8740000128746033},{"id":"https://openalex.org/keywords/brand-acceptance","display_name":"brand acceptance","score":0.765999972820282},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.5619999766349792},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.4830000102519989}],"concepts":[{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.9244410991668701},{"id":"https://openalex.org/C2778736484","wikidata":"https://www.wikidata.org/wiki/Q491","display_name":"Friendship","level":2,"score":0.8014448881149292},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.708544135093689},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6959264278411865},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6892498731613159},{"id":"https://openalex.org/C2780680512","wikidata":"https://www.wikidata.org/wiki/Q2111845","display_name":"Product strategy","level":4,"score":0.613168478012085},{"id":"https://openalex.org/C2994313005","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand strategy","level":3,"score":0.6017090082168579},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.5982819199562073},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5841351747512817},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5587509870529175},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.4358869791030884},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36963990330696106},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33837106823921204},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.260664701461792},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2549346089363098},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15578392148017883},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/bm.2012.45","doi":"https://doi.org/10.1057/bm.2012.45","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.45","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W80105687","https://openalex.org/W571989929","https://openalex.org/W590874373","https://openalex.org/W595510836","https://openalex.org/W1496157279","https://openalex.org/W1510762207","https://openalex.org/W1512221960","https://openalex.org/W1517263712","https://openalex.org/W1593677782","https://openalex.org/W1641403162","https://openalex.org/W1970380220","https://openalex.org/W1971526329","https://openalex.org/W1987143159","https://openalex.org/W1992143407","https://openalex.org/W1992395607","https://openalex.org/W1995530806","https://openalex.org/W1995700272","https://openalex.org/W2003955127","https://openalex.org/W2018665154","https://openalex.org/W2024782191","https://openalex.org/W2028677680","https://openalex.org/W2044885052","https://openalex.org/W2044950274","https://openalex.org/W2056017334","https://openalex.org/W2056684504","https://openalex.org/W2059304871","https://openalex.org/W2066723368","https://openalex.org/W2071559616","https://openalex.org/W2074661292","https://openalex.org/W2078831478","https://openalex.org/W2083050490","https://openalex.org/W2097357438","https://openalex.org/W2098046791","https://openalex.org/W2101124683","https://openalex.org/W2106205048","https://openalex.org/W2109469951","https://openalex.org/W2112336372","https://openalex.org/W2113136459","https://openalex.org/W2113880421","https://openalex.org/W2117514442","https://openalex.org/W2118898598","https://openalex.org/W2122912498","https://openalex.org/W2124405828","https://openalex.org/W2130354913","https://openalex.org/W2134519823","https://openalex.org/W2139365147","https://openalex.org/W2139599676","https://openalex.org/W2147870725","https://openalex.org/W2148443742","https://openalex.org/W2148606196","https://openalex.org/W2153134053","https://openalex.org/W2154987874","https://openalex.org/W2159855467","https://openalex.org/W2161295120","https://openalex.org/W2175764802","https://openalex.org/W2338483434","https://openalex.org/W2413218042","https://openalex.org/W2563185723","https://openalex.org/W3101507098","https://openalex.org/W3122139608","https://openalex.org/W3122508723","https://openalex.org/W3215598532","https://openalex.org/W4211068185","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4296418302","https://openalex.org/W4367314869"],"related_works":["https://openalex.org/W2035159275","https://openalex.org/W6903660324","https://openalex.org/W2580709301","https://openalex.org/W6995740346","https://openalex.org/W3144278451","https://openalex.org/W2810169136","https://openalex.org/W2465607256","https://openalex.org/W2094207093","https://openalex.org/W7066143065","https://openalex.org/W3196642087"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":14},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":12},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":9},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}