{"id":"https://openalex.org/W1977422009","doi":"https://doi.org/10.1016/j.indmarman.2007.07.002","title":"An analysis of B2B ingredient co-branding relationships","display_name":"An analysis of B2B ingredient co-branding relationships","publication_year":2007,"publication_date":"2007-10-02","ids":{"openalex":"https://openalex.org/W1977422009","doi":"https://doi.org/10.1016/j.indmarman.2007.07.002","mag":"1977422009"},"language":"en","primary_location":{"id":"doi:10.1016/j.indmarman.2007.07.002","doi":"https://doi.org/10.1016/j.indmarman.2007.07.002","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.indmarman.2007.07.002","pdf_url":null,"source":{"id":"https://openalex.org/S31748134","display_name":"Industrial Marketing Management","issn_l":"0019-8501","issn":["0019-8501","1873-2062"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058072043","display_name":"Sunil Erevelles","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102149020","display_name":"University of North Carolina at Charlotte","ror":"https://ror.org/04dawnj30","country_code":"US","type":"education","lineage":["https://openalex.org/I102149020"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sunil Erevelles","raw_affiliation_strings":["The Belk College of Business, University of North Carolina, Charlotte, 9201 University City Boulevard, Charlotte, NC 28223-0001, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Belk College of Business, University of North Carolina, Charlotte, 9201 University City Boulevard, Charlotte, NC 28223-0001, United States","institution_ids":["https://openalex.org/I102149020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013329457","display_name":"Thomas H. Stevenson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102149020","display_name":"University of North Carolina at Charlotte","ror":"https://ror.org/04dawnj30","country_code":"US","type":"education","lineage":["https://openalex.org/I102149020"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Thomas H. Stevenson","raw_affiliation_strings":["The Belk College of Business, University of North Carolina, Charlotte, 9201 University City Boulevard, Charlotte, NC 28223-0001, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Belk College of Business, University of North Carolina, Charlotte, 9201 University City Boulevard, Charlotte, NC 28223-0001, United States","institution_ids":["https://openalex.org/I102149020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059901123","display_name":"Shuba Srinivasan","orcid":"https://orcid.org/0000-0002-0024-5169","observed_orcids":["https://orcid.org/0000-0002-0024-5169"]},"institutions":[{"id":"https://openalex.org/I103635307","display_name":"University of California, Riverside","ror":"https://ror.org/03nawhv43","country_code":"US","type":"education","lineage":["https://openalex.org/I103635307"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shuba Srinivasan","raw_affiliation_strings":["University of California, Riverside, Riverside, CA 92521, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, Riverside, Riverside, CA 92521, United States","institution_ids":["https://openalex.org/I103635307"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085272782","display_name":"Nobuyuki Fukawa","orcid":"https://orcid.org/0000-0002-5148-7475","observed_orcids":["https://orcid.org/0000-0002-5148-7475"]},"institutions":[{"id":"https://openalex.org/I121820613","display_name":"Louisiana State University","ror":"https://ror.org/05ect4e57","country_code":"US","type":"education","lineage":["https://openalex.org/I121820613"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nobuyuki Fukawa","raw_affiliation_strings":["Louisiana State University, Baton Rouge, LA 70803, United States","Louisiana State University, Baton Rouge, LA 70803, United States#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Louisiana State University, Baton Rouge, LA 70803, United States","institution_ids":["https://openalex.org/I121820613"]},{"raw_affiliation_string":"Louisiana State University, Baton Rouge, LA 70803, United States#TAB#","institution_ids":["https://openalex.org/I121820613"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5013329457"],"corresponding_institution_ids":["https://openalex.org/I102149020"],"apc_list":{"value":3990,"currency":"USD","value_usd":3990},"apc_paid":null,"fwci":1.8931,"has_fulltext":false,"cited_by_count":81,"citation_normalized_percentile":{"value":0.92059692,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"37","issue":"8","first_page":"940","last_page":"952"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.3334999978542328,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.3334999978542328,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.31619998812675476,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.18240000307559967,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-to-business-relationships","display_name":"business-to-business relationships","score":0.7409999966621399},{"id":"https://openalex.org/keywords/supplier-manufacturer-relationships","display_name":"manufacturer-supplier relationships","score":0.781000018119812},{"id":"https://openalex.org/keywords/competitor-entry","display_name":"competitor entry","score":0.5120000243186951},{"id":"https://openalex.org/keywords/double-marginalization","display_name":"double marginalization","score":0.8809999823570251},{"id":"https://openalex.org/keywords/vertical-integration","display_name":"vertical integration","score":0.9829999804496765},{"id":"https://openalex.org/keywords/advertising-support","display_name":"advertising support","score":0.8579999804496765},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.47999998927116394},{"id":"https://openalex.org/keywords/supplier-power","display_name":"supplier power","score":0.36399999260902405}],"concepts":[{"id":"https://openalex.org/C2780695315","wikidata":"https://www.wikidata.org/wiki/Q3799040","display_name":"Unobservable","level":2,"score":0.7960011959075928},{"id":"https://openalex.org/C2776207758","wikidata":"https://www.wikidata.org/wiki/Q5303302","display_name":"Downstream (manufacturing)","level":2,"score":0.7665635347366333},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7547016143798828},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6159899234771729},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.600208044052124},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5833429098129272},{"id":"https://openalex.org/C526921623","wikidata":"https://www.wikidata.org/wiki/Q190117","display_name":"Automotive industry","level":2,"score":0.45076829195022583},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3532569408416748},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.21247225999832153},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.indmarman.2007.07.002","doi":"https://doi.org/10.1016/j.indmarman.2007.07.002","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.indmarman.2007.07.002","pdf_url":null,"source":{"id":"https://openalex.org/S31748134","display_name":"Industrial Marketing Management","issn_l":"0019-8501","issn":["0019-8501","1873-2062"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Marketing Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.4099999964237213}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W183957435","https://openalex.org/W1482779785","https://openalex.org/W1489741075","https://openalex.org/W1530538252","https://openalex.org/W1541185770","https://openalex.org/W1601001546","https://openalex.org/W1967295847","https://openalex.org/W1967477345","https://openalex.org/W1967856994","https://openalex.org/W1972156166","https://openalex.org/W1972630032","https://openalex.org/W1980853081","https://openalex.org/W1991670833","https://openalex.org/W2000444459","https://openalex.org/W2001657210","https://openalex.org/W2008337695","https://openalex.org/W2009732293","https://openalex.org/W2017076390","https://openalex.org/W2019531416","https://openalex.org/W2026036261","https://openalex.org/W2030946459","https://openalex.org/W2040484478","https://openalex.org/W2044033185","https://openalex.org/W2044776526","https://openalex.org/W2054623410","https://openalex.org/W2057012787","https://openalex.org/W2062852487","https://openalex.org/W2062958824","https://openalex.org/W2071820097","https://openalex.org/W2079280267","https://openalex.org/W2082615800","https://openalex.org/W2083358188","https://openalex.org/W2086352872","https://openalex.org/W2115908788","https://openalex.org/W2140304638","https://openalex.org/W2149164311","https://openalex.org/W2296114309","https://openalex.org/W2313566296","https://openalex.org/W2313896093","https://openalex.org/W2318012210","https://openalex.org/W2325605927","https://openalex.org/W2328799149","https://openalex.org/W2334317552","https://openalex.org/W2797225193","https://openalex.org/W3122857273","https://openalex.org/W4206504148","https://openalex.org/W4241015672","https://openalex.org/W4247485583"],"related_works":["https://openalex.org/W2005794089","https://openalex.org/W2299790372","https://openalex.org/W4401103074","https://openalex.org/W1957763903","https://openalex.org/W7067186175","https://openalex.org/W2264781133","https://openalex.org/W7115897356","https://openalex.org/W2570874808","https://openalex.org/W2026036261","https://openalex.org/W2037260658"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":9},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":8},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":10}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}