{"id":"https://openalex.org/W1976400779","doi":"https://doi.org/10.1057/bm.2012.59","title":"Projecting banks\u2019 identities through corporate websites: A comparative analysis of Spain and the United Kingdom","display_name":"Projecting banks\u2019 identities through corporate websites: A comparative analysis of Spain and the United Kingdom","publication_year":2012,"publication_date":"2012-12-07","ids":{"openalex":"https://openalex.org/W1976400779","doi":"https://doi.org/10.1057/bm.2012.59","mag":"1976400779"},"language":"en","primary_location":{"id":"doi:10.1057/bm.2012.59","doi":"https://doi.org/10.1057/bm.2012.59","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.59","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046449439","display_name":"Rafael Bravo","orcid":"https://orcid.org/0000-0003-4038-1840","observed_orcids":["https://orcid.org/0000-0003-4038-1840"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Rafael Bravo","raw_affiliation_strings":["Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain","institution_ids":["https://openalex.org/I255234318"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007289920","display_name":"Leslie de Chernatony","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Leslie de Chernatony","raw_affiliation_strings":["Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain","institution_ids":["https://openalex.org/I255234318"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052940140","display_name":"Jorge Matute","orcid":"https://orcid.org/0000-0002-2402-327X","observed_orcids":["https://orcid.org/0000-0002-2402-327X"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jorge Matute","raw_affiliation_strings":["Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain","institution_ids":["https://openalex.org/I255234318"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021958713","display_name":"Jos\u00e9 Miguel Pina P\u00e9rez","orcid":"https://orcid.org/0000-0002-3422-4542","observed_orcids":["https://orcid.org/0000-0002-3422-4542"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 M Pina","raw_affiliation_strings":["Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa, Universidad de Zaragoza, Gran V\u00eda 2, Zaragoza, 50005, Spain","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Facultad de Econom\u00eda y Empresa Universidad de Zaragoza Zaragoza Spain","institution_ids":["https://openalex.org/I255234318"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5046449439"],"corresponding_institution_ids":["https://openalex.org/I255234318"],"apc_list":{"value":3390,"currency":"USD","value_usd":3390},"apc_paid":null,"fwci":1.9027,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.90795409,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"20","issue":"7","first_page":"533","last_page":"557"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.011800000444054604,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.010099999606609344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-brand-identity","display_name":"corporate brand identity","score":0.9430000185966492},{"id":"https://openalex.org/keywords/bank-websites","display_name":"bank websites","score":0.7239999771118164},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.7170000076293945},{"id":"https://openalex.org/keywords/spanish-banks","display_name":"Spanish banks","score":0.7009999752044678},{"id":"https://openalex.org/keywords/uk-banking","display_name":"UK banks","score":0.9440000057220459},{"id":"https://openalex.org/keywords/visual-identity","display_name":"visual identity","score":0.9129999876022339},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.8389999866485596},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.9850000143051147},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.47600001096725464},{"id":"https://openalex.org/keywords/corporate-structure","display_name":"corporate structure","score":0.5419999957084656},{"id":"https://openalex.org/keywords/banking","display_name":"banking sector","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.7615135908126831},{"id":"https://openalex.org/C2777382934","wikidata":"https://www.wikidata.org/wiki/Q609781","display_name":"Corporate identity","level":2,"score":0.7166250944137573},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.7106208205223083},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5958527326583862},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5298064947128296},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5140131711959839},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5071980953216553},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5026993751525879},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.46799013018608093},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4156181216239929},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.41282880306243896},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40472570061683655},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.36086001992225647},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20177790522575378},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.08035862445831299},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/bm.2012.59","doi":"https://doi.org/10.1057/bm.2012.59","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.59","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320338080","display_name":"European Social Fund","ror":"https://ror.org/00k4n6c32"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":104,"referenced_works":["https://openalex.org/W128895169","https://openalex.org/W629424049","https://openalex.org/W1178614846","https://openalex.org/W1232037816","https://openalex.org/W1505145891","https://openalex.org/W1507249097","https://openalex.org/W1521468750","https://openalex.org/W1521698845","https://openalex.org/W1523797041","https://openalex.org/W1536882056","https://openalex.org/W1537446927","https://openalex.org/W1552070548","https://openalex.org/W1568955415","https://openalex.org/W1569358914","https://openalex.org/W1602880781","https://openalex.org/W1678912940","https://openalex.org/W1915815030","https://openalex.org/W1923716845","https://openalex.org/W1967641706","https://openalex.org/W1969783705","https://openalex.org/W1971136763","https://openalex.org/W1972034440","https://openalex.org/W1976083669","https://openalex.org/W1979236086","https://openalex.org/W1979845955","https://openalex.org/W1982386295","https://openalex.org/W1986401249","https://openalex.org/W1988432999","https://openalex.org/W1991479859","https://openalex.org/W1991755903","https://openalex.org/W1992584248","https://openalex.org/W1993006443","https://openalex.org/W1996564764","https://openalex.org/W2002012569","https://openalex.org/W2003436294","https://openalex.org/W2004880277","https://openalex.org/W2006221623","https://openalex.org/W2006885469","https://openalex.org/W2008714990","https://openalex.org/W2010986339","https://openalex.org/W2017401430","https://openalex.org/W2019459651","https://openalex.org/W2020026824","https://openalex.org/W2021382135","https://openalex.org/W2022550710","https://openalex.org/W2026494487","https://openalex.org/W2029606395","https://openalex.org/W2035062547","https://openalex.org/W2036493688","https://openalex.org/W2037955438","https://openalex.org/W2040577443","https://openalex.org/W2043687274","https://openalex.org/W2044149056","https://openalex.org/W2045619027","https://openalex.org/W2046083228","https://openalex.org/W2046097483","https://openalex.org/W2047728720","https://openalex.org/W2048571377","https://openalex.org/W2050075763","https://openalex.org/W2052570525","https://openalex.org/W2052779143","https://openalex.org/W2053067841","https://openalex.org/W2055340692","https://openalex.org/W2058397104","https://openalex.org/W2058986893","https://openalex.org/W2068166725","https://openalex.org/W2079695567","https://openalex.org/W2091379556","https://openalex.org/W2091915526","https://openalex.org/W2094210263","https://openalex.org/W2094226843","https://openalex.org/W2094369893","https://openalex.org/W2095258229","https://openalex.org/W2098041793","https://openalex.org/W2108859333","https://openalex.org/W2109928251","https://openalex.org/W2113740480","https://openalex.org/W2117623431","https://openalex.org/W2118954283","https://openalex.org/W2123656148","https://openalex.org/W2128273116","https://openalex.org/W2129143190","https://openalex.org/W2137915573","https://openalex.org/W2139654770","https://openalex.org/W2145783842","https://openalex.org/W2146875579","https://openalex.org/W2157927058","https://openalex.org/W2167625742","https://openalex.org/W2316966198","https://openalex.org/W2739543104","https://openalex.org/W2970106942","https://openalex.org/W3122436337","https://openalex.org/W3123610095","https://openalex.org/W3124872368","https://openalex.org/W3149162989","https://openalex.org/W4239203632","https://openalex.org/W4241776499","https://openalex.org/W4242142111","https://openalex.org/W4246218578","https://openalex.org/W4250755954","https://openalex.org/W4254994113","https://openalex.org/W4285719527","https://openalex.org/W4297834373","https://openalex.org/W4299601558"],"related_works":["https://openalex.org/W2024990035","https://openalex.org/W4293216480","https://openalex.org/W2907481914","https://openalex.org/W2301919008","https://openalex.org/W4407045362","https://openalex.org/W2399381932","https://openalex.org/W2973954985","https://openalex.org/W2403257357","https://openalex.org/W2767107568","https://openalex.org/W7066578303"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}