{"id":"https://openalex.org/W197548778","doi":null,"title":"CONSUMER MOTIVATIONS FOR CREATING AND CONSUMER RESPONSES TO CONSUMER GENERATED ADVERTISING","display_name":"CONSUMER MOTIVATIONS FOR CREATING AND CONSUMER RESPONSES TO CONSUMER GENERATED ADVERTISING","publication_year":2011,"publication_date":"2011-01-07","ids":{"openalex":"https://openalex.org/W197548778","mag":"197548778"},"language":"en","primary_location":{"id":"pmh:oai:summit.sfu.ca:node-11553","doi":null,"is_oa":true,"landing_page_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","pdf_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","source":{"id":"https://openalex.org/S4306400490","display_name":"Summit (Simon Fraser University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I18014758","host_organization_name":"Simon Fraser University","host_organization_lineage":["https://openalex.org/I18014758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029814989","display_name":"Colin Campbell","orcid":"https://orcid.org/0000-0002-6218-0866","observed_orcids":["https://orcid.org/0000-0002-6218-0866"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Colin Campbell","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6218-0866","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5029814989"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.696,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.82604893,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-generated-advertising","display_name":"consumer-generated advertising","score":0.9070000052452087},{"id":"https://openalex.org/keywords/consumer-motives","display_name":"consumer motivation","score":0.6309999823570251},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.5600000023841858},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.7369999885559082},{"id":"https://openalex.org/keywords/intrinsic-motivation","display_name":"intrinsic motivation","score":0.996999979019165},{"id":"https://openalex.org/keywords/endorsement","display_name":"endorsement","score":0.7429999709129333},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"social identity theory","score":0.9869999885559082},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.5109999775886536}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7769638895988464},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49145591259002686},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.46886521577835083},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.447493314743042}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:summit.sfu.ca:node-11553","doi":null,"is_oa":true,"landing_page_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","pdf_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","source":{"id":"https://openalex.org/S4306400490","display_name":"Summit (Simon Fraser University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I18014758","host_organization_name":"Simon Fraser University","host_organization_lineage":["https://openalex.org/I18014758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"pmh:oai:summit.sfu.ca:11553","doi":null,"is_oa":false,"landing_page_url":"http://summit.sfu.ca/item/11553","pdf_url":null,"source":{"id":"https://openalex.org/S4306400490","display_name":"Summit (Simon Fraser University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I18014758","host_organization_name":"Simon Fraser University","host_organization_lineage":["https://openalex.org/I18014758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:197548778","doi":null,"is_oa":false,"landing_page_url":"http://summit.sfu.ca/item/11553","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:summit.sfu.ca:node-11553","doi":null,"is_oa":true,"landing_page_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","pdf_url":"https://summit.sfu.ca/_flysystem/fedora/sfu_migrate/11553/etd6432_CCampbell.pdf","source":{"id":"https://openalex.org/S4306400490","display_name":"Summit (Simon Fraser University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I18014758","host_organization_name":"Simon Fraser University","host_organization_lineage":["https://openalex.org/I18014758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320310174","display_name":"University of Pittsburgh","ror":"https://ror.org/01an3r305"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W197548778.pdf","grobid_xml":"https://content.openalex.org/works/W197548778.grobid-xml"},"referenced_works_count":111,"referenced_works":["https://openalex.org/W49504010","https://openalex.org/W90970949","https://openalex.org/W99716116","https://openalex.org/W104031613","https://openalex.org/W589550207","https://openalex.org/W1510762207","https://openalex.org/W1530487374","https://openalex.org/W1532902982","https://openalex.org/W1539609515","https://openalex.org/W1587213699","https://openalex.org/W1740479172","https://openalex.org/W1934506504","https://openalex.org/W1964924375","https://openalex.org/W1966026240","https://openalex.org/W1967058415","https://openalex.org/W1970260754","https://openalex.org/W1970471758","https://openalex.org/W1971440513","https://openalex.org/W1981222267","https://openalex.org/W1982180860","https://openalex.org/W1982562184","https://openalex.org/W1986936900","https://openalex.org/W1987364024","https://openalex.org/W1988499210","https://openalex.org/W1988642806","https://openalex.org/W1998142010","https://openalex.org/W1999227214","https://openalex.org/W1999602358","https://openalex.org/W2000186419","https://openalex.org/W2000688038","https://openalex.org/W2000884844","https://openalex.org/W2002588817","https://openalex.org/W2005734611","https://openalex.org/W2008734990","https://openalex.org/W2009977118","https://openalex.org/W2012900610","https://openalex.org/W2013259471","https://openalex.org/W2014201442","https://openalex.org/W2018072236","https://openalex.org/W2018689505","https://openalex.org/W2020360347","https://openalex.org/W2023540772","https://openalex.org/W2023921824","https://openalex.org/W2026149024","https://openalex.org/W2026802716","https://openalex.org/W2033161512","https://openalex.org/W2033257135","https://openalex.org/W2034232372","https://openalex.org/W2035832352","https://openalex.org/W2039200841","https://openalex.org/W2044679885","https://openalex.org/W2045890392","https://openalex.org/W2046268850","https://openalex.org/W2049241545","https://openalex.org/W2052729098","https://openalex.org/W2053583812","https://openalex.org/W2054791578","https://openalex.org/W2058280607","https://openalex.org/W2062541564","https://openalex.org/W2062959479","https://openalex.org/W2067933440","https://openalex.org/W2070504353","https://openalex.org/W2070539194","https://openalex.org/W2072838636","https://openalex.org/W2076924522","https://openalex.org/W2078087535","https://openalex.org/W2086176099","https://openalex.org/W2094837450","https://openalex.org/W2095258229","https://openalex.org/W2096547436","https://openalex.org/W2101460989","https://openalex.org/W2102756860","https://openalex.org/W2107054309","https://openalex.org/W2108644943","https://openalex.org/W2108777707","https://openalex.org/W2113136459","https://openalex.org/W2113880421","https://openalex.org/W2117747096","https://openalex.org/W2122517769","https://openalex.org/W2123045773","https://openalex.org/W2124559341","https://openalex.org/W2124946950","https://openalex.org/W2124999700","https://openalex.org/W2125275681","https://openalex.org/W2125634133","https://openalex.org/W2126216359","https://openalex.org/W2130282638","https://openalex.org/W2131808999","https://openalex.org/W2136360414","https://openalex.org/W2153134053","https://openalex.org/W2154596473","https://openalex.org/W2154987874","https://openalex.org/W2156152240","https://openalex.org/W2156840232","https://openalex.org/W2158361939","https://openalex.org/W2160490972","https://openalex.org/W2162135496","https://openalex.org/W2164772857","https://openalex.org/W2170185509","https://openalex.org/W2170634217","https://openalex.org/W2173229591","https://openalex.org/W2282747551","https://openalex.org/W2329395632","https://openalex.org/W2332694823","https://openalex.org/W2916910435","https://openalex.org/W2990531823","https://openalex.org/W2991866737","https://openalex.org/W3121590070","https://openalex.org/W3122407922","https://openalex.org/W4240860573","https://openalex.org/W4255589644"],"related_works":["https://openalex.org/W2393171281","https://openalex.org/W51495142","https://openalex.org/W2183083584","https://openalex.org/W162366400","https://openalex.org/W2183180092","https://openalex.org/W2367516447","https://openalex.org/W4312495626","https://openalex.org/W798101274","https://openalex.org/W2035728902","https://openalex.org/W3207571470"],"abstract_inverted_index":{"Three":[0],"papers":[1,13,139],"are":[2,144],"presented":[3],"on":[4,53,95,103],"the":[5,43,112,116,129,133,138],"emerging":[6],"phenomenon":[7],"of":[8,42,45,71,128,137],"consumer":[9,62,84,87],"generated":[10,88],"advertising.":[11,89],"These":[12],"provide":[14,124],"knowledge":[15],"and":[16,29,61,67,126,142],"build":[17],"theory":[18],"related":[19,55],"to":[20,25,34,56,64,86],"both":[21],"how":[22,31],"consumers":[23,32,46],"choose":[24],"create":[26,48],"such":[27],"advertisements":[28],"also":[30],"respond":[33],"them.":[35],"The":[36,50,75,107],"first":[37],"details":[38],"a":[39,79,99],"qualitative":[40],"exploration":[41],"motives":[44],"that":[47],"advertisements.":[49],"paper":[51,77,91,109],"draws":[52],"literature":[54],"brand":[57],"relationships,":[58],"intrinsic":[59],"motivation,":[60],"creation":[63],"help":[65],"inform":[66],"direct":[68],"an":[69],"investigation":[70],"61":[72],"ad":[73],"creators.":[74],"next":[76],"develops":[78],"theoretical":[80],"model":[81],"for":[82,140],"understanding":[83],"response":[85],"This":[90],"reviews":[92],"existing":[93],"research":[94,141],"endorsement":[96],"before":[97],"proposing":[98],"new":[100],"approach":[101],"based":[102],"social":[104],"identity":[105],"theory.":[106,135],"final":[108],"experimentally":[110],"tests":[111],"framework":[113],"developed":[114,134],"in":[115,132],"second":[117],"paper.":[118],"While":[119],"manipulation":[120],"failed,":[121],"results":[122],"do":[123],"insight":[125],"confirmation":[127],"relationships":[130],"outlined":[131],"Implications":[136],"practitioners":[143],"discussed.":[145]},"counts_by_year":[{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
