{"id":"https://openalex.org/W1974577446","doi":"https://doi.org/10.1108/13555850210764954","title":"Understanding the younger Singaporean consumers\u2019 views of western and eastern brands","display_name":"Understanding the younger Singaporean consumers\u2019 views of western and eastern brands","publication_year":2002,"publication_date":"2002-12-01","ids":{"openalex":"https://openalex.org/W1974577446","doi":"https://doi.org/10.1108/13555850210764954","mag":"1974577446"},"language":"en","primary_location":{"id":"doi:10.1108/13555850210764954","doi":"https://doi.org/10.1108/13555850210764954","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850210764954","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018380385","display_name":"Aron O\u2019Cass","orcid":"https://orcid.org/0000-0003-0127-3759","observed_orcids":["https://orcid.org/0000-0003-0127-3759"]},"institutions":[{"id":"https://openalex.org/I78757542","display_name":"University of Newcastle Australia","ror":"https://ror.org/00eae9z71","country_code":"AU","type":"education","lineage":["https://openalex.org/I78757542"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Aron O\u2019Cass","raw_affiliation_strings":["School of Business, The University of Newcastle, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, The University of Newcastle, Australia","institution_ids":["https://openalex.org/I78757542"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108569185","display_name":"Kenny Lim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kenny Lim","raw_affiliation_strings":["Aretae Interactive Ltd., Singapore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aretae Interactive Ltd., Singapore","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9491,"has_fulltext":false,"cited_by_count":89,"citation_normalized_percentile":{"value":0.92723706,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"14","issue":"4","first_page":"54","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.5809999704360962},{"id":"https://openalex.org/keywords/ethnocentrism","display_name":"ethnocentrism","score":0.8100000023841858},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.7400000095367432},{"id":"https://openalex.org/keywords/western-brands","display_name":"Western brands","score":0.7319999933242798},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.9900000095367432},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/singapore-consumers","display_name":"Singapore consumers","score":0.7799999713897705}],"concepts":[{"id":"https://openalex.org/C122445209","wikidata":"https://www.wikidata.org/wiki/Q189049","display_name":"Ethnocentrism","level":2,"score":0.8916999101638794},{"id":"https://openalex.org/C2779199155","wikidata":"https://www.wikidata.org/wiki/Q4459666","display_name":"Consumer ethnocentrism","level":3,"score":0.8897258043289185},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.642901599407196},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6390860676765442},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.4609656035900116},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.41550740599632263},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3345937132835388},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31768813729286194},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.31075650453567505},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.1872486174106598},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15569788217544556},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08737176656723022},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/13555850210764954","doi":"https://doi.org/10.1108/13555850210764954","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850210764954","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":95,"referenced_works":["https://openalex.org/W19155531","https://openalex.org/W403367343","https://openalex.org/W1490031062","https://openalex.org/W1517068216","https://openalex.org/W1517701247","https://openalex.org/W1592080430","https://openalex.org/W1599984097","https://openalex.org/W1669446470","https://openalex.org/W1740479172","https://openalex.org/W1964754400","https://openalex.org/W1965334529","https://openalex.org/W1967810798","https://openalex.org/W1971806357","https://openalex.org/W1972557675","https://openalex.org/W1975343876","https://openalex.org/W1981330044","https://openalex.org/W1982769585","https://openalex.org/W1983002119","https://openalex.org/W1987595265","https://openalex.org/W1987802205","https://openalex.org/W1988523477","https://openalex.org/W1988702704","https://openalex.org/W1991887271","https://openalex.org/W1997670419","https://openalex.org/W2003359494","https://openalex.org/W2007633472","https://openalex.org/W2011747645","https://openalex.org/W2012133959","https://openalex.org/W2016177805","https://openalex.org/W2017679397","https://openalex.org/W2021561481","https://openalex.org/W2022704900","https://openalex.org/W2024374089","https://openalex.org/W2026149024","https://openalex.org/W2026582681","https://openalex.org/W2027286696","https://openalex.org/W2027989792","https://openalex.org/W2028487724","https://openalex.org/W2029337986","https://openalex.org/W2031843260","https://openalex.org/W2035470114","https://openalex.org/W2037357256","https://openalex.org/W2041446724","https://openalex.org/W2045351863","https://openalex.org/W2047796213","https://openalex.org/W2052578690","https://openalex.org/W2055716636","https://openalex.org/W2057370634","https://openalex.org/W2059590408","https://openalex.org/W2063169230","https://openalex.org/W2064128128","https://openalex.org/W2070277512","https://openalex.org/W2074099209","https://openalex.org/W2074416143","https://openalex.org/W2075727611","https://openalex.org/W2076162909","https://openalex.org/W2081591849","https://openalex.org/W2082192234","https://openalex.org/W2088788330","https://openalex.org/W2093600927","https://openalex.org/W2099342631","https://openalex.org/W2108812191","https://openalex.org/W2108860923","https://openalex.org/W2112472109","https://openalex.org/W2113136459","https://openalex.org/W2115673132","https://openalex.org/W2122038527","https://openalex.org/W2122230723","https://openalex.org/W2130136629","https://openalex.org/W2144597023","https://openalex.org/W2147408766","https://openalex.org/W2164618664","https://openalex.org/W2166355918","https://openalex.org/W2199727196","https://openalex.org/W2224967017","https://openalex.org/W2266639535","https://openalex.org/W2314281331","https://openalex.org/W2315168766","https://openalex.org/W2315545789","https://openalex.org/W2316151096","https://openalex.org/W2318975446","https://openalex.org/W2324522380","https://openalex.org/W2413958357","https://openalex.org/W2415324522","https://openalex.org/W2417749060","https://openalex.org/W2418733126","https://openalex.org/W2503597363","https://openalex.org/W2769550010","https://openalex.org/W2902225836","https://openalex.org/W2966248681","https://openalex.org/W3121590070","https://openalex.org/W4214657446","https://openalex.org/W4235078838","https://openalex.org/W4243479277","https://openalex.org/W4244445083"],"related_works":["https://openalex.org/W1967225272","https://openalex.org/W2206081216","https://openalex.org/W1482684370","https://openalex.org/W2606840388","https://openalex.org/W2047225686","https://openalex.org/W4285726100","https://openalex.org/W4229036927","https://openalex.org/W2089388031","https://openalex.org/W1171566641","https://openalex.org/W3125283889"],"abstract_inverted_index":{"This":[0],"study":[1,27],"examines":[2,29],"consumer":[3,30],"brand":[4,50],"associations,":[5],"focusing":[6],"on":[7,49],"the":[8,23],"differences":[9],"between":[10],"association":[11],"held":[12],"for":[13],"western":[14],"brands":[15,18],"and":[16,42],"eastern":[17],"by":[19],"young":[20],"Singaporeans":[21],"under":[22],"country\u2010of\u2010origin":[24],"umbrella.":[25],"The":[26],"also":[28],"ethnocentric":[31],"tendencies":[32],"(CET),":[33],"finding":[34],"very":[35],"low":[36],"levels":[37],"of":[38],"ethnocentrism":[39],"among":[40],"respondents,":[41],"results":[43],"indicate":[44],"CET":[45],"had":[46],"no":[47],"effect":[48],"preference":[51],"or":[52],"purchase":[53],"intention.":[54]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":15},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}