{"id":"https://openalex.org/W1972199508","doi":"https://doi.org/10.1080/14703297.2012.728379","title":"Teaching undergraduate marketing students using \u2018hot seating through puppetry\u2019: an exploratory study","display_name":"Teaching undergraduate marketing students using \u2018hot seating through puppetry\u2019: an exploratory study","publication_year":2012,"publication_date":"2012-10-12","ids":{"openalex":"https://openalex.org/W1972199508","doi":"https://doi.org/10.1080/14703297.2012.728379","mag":"1972199508"},"language":"en","primary_location":{"id":"doi:10.1080/14703297.2012.728379","doi":"https://doi.org/10.1080/14703297.2012.728379","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14703297.2012.728379","pdf_url":null,"source":{"id":"https://openalex.org/S146713389","display_name":"Innovations in Education and Teaching International","issn_l":"1470-3297","issn":["1470-3297","1470-3300"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovations in Education and Teaching International","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://figshare.com/articles/journal_contribution/Teaching_undergraduate_marketing_students_using_Hot-Seating_Through_Puppetry_an_exploratory_study_/24357520","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111965257","display_name":"Glenn Pearce","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I63525965","display_name":"Western Sydney University","ror":"https://ror.org/03t52dk35","country_code":"AU","type":"education","lineage":["https://openalex.org/I63525965"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Glenn Pearce","raw_affiliation_strings":["a  School of Business, University of Western Sydney ,  Parramatta ,  Australia","School of Business, University of Western Sydney , Parramatta , Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  School of Business, University of Western Sydney ,  Parramatta ,  Australia","institution_ids":["https://openalex.org/I63525965"]},{"raw_affiliation_string":"School of Business, University of Western Sydney , Parramatta , Australia","institution_ids":["https://openalex.org/I63525965"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033144514","display_name":"Nigel Hardiman","orcid":"https://orcid.org/0000-0002-4612-045X","observed_orcids":["https://orcid.org/0000-0002-4612-045X"]},"institutions":[{"id":"https://openalex.org/I20581793","display_name":"University of Kent","ror":"https://ror.org/00xkeyj56","country_code":"GB","type":"education","lineage":["https://openalex.org/I20581793"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Nigel Hardiman","raw_affiliation_strings":["b  Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent ,  Canterbury ,  UK","Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent , Canterbury , UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b  Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent ,  Canterbury ,  UK","institution_ids":["https://openalex.org/I20581793"]},{"raw_affiliation_string":"Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent , Canterbury , UK","institution_ids":["https://openalex.org/I20581793"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5111965257"],"corresponding_institution_ids":["https://openalex.org/I63525965"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.24821566,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"49","issue":"4","first_page":"437","last_page":"447"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11526","display_name":"Innovative Teaching Methods","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12978","display_name":"Innovative Teaching Methodologies in Social Sciences","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/puppetry","display_name":"puppetry","score":0.968999981880188},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.8040000200271606},{"id":"https://openalex.org/keywords/experiential-learning","display_name":"experiential learning","score":0.8309999704360962},{"id":"https://openalex.org/keywords/interactive-teaching-methods","display_name":"interactive teaching methods","score":0.847000002861023},{"id":"https://openalex.org/keywords/student-perceptions","display_name":"student perceptions","score":0.7879999876022339},{"id":"https://openalex.org/keywords/reflective-journaling","display_name":"reflective journals","score":0.8479999899864197},{"id":"https://openalex.org/keywords/undergraduate-business-students","display_name":"undergraduate business students","score":0.6430000066757202}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7338757514953613},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.6261062622070312},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5646478533744812},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.550743043422699},{"id":"https://openalex.org/C76091853","wikidata":"https://www.wikidata.org/wiki/Q588750","display_name":"Puppetry","level":2,"score":0.5366484522819519},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5220444202423096},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.468911737203598},{"id":"https://openalex.org/C88610354","wikidata":"https://www.wikidata.org/wiki/Q1813494","display_name":"Teaching method","level":2,"score":0.4620913863182068},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.45348450541496277},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.40472179651260376},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20820030570030212},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19386819005012512},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1080/14703297.2012.728379","doi":"https://doi.org/10.1080/14703297.2012.728379","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14703297.2012.728379","pdf_url":null,"source":{"id":"https://openalex.org/S146713389","display_name":"Innovations in Education and Teaching International","issn_l":"1470-3297","issn":["1470-3297","1470-3300"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovations in Education and Teaching International","raw_type":"journal-article"},{"id":"pmh:oai:eprints.lincoln.ac.uk:23070","doi":null,"is_oa":false,"landing_page_url":"http://eprints.lincoln.ac.uk/id/eprint/23070/1/Pearce%20%26%20Hardiman_hot%20seating%20through%20puppetry.docx","pdf_url":null,"source":{"id":"https://openalex.org/S4377196275","display_name":"Lincoln Repository (University of Lincoln)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I51532219","host_organization_name":"University of Lincoln","host_organization_lineage":["https://openalex.org/I51532219"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:figshare.com:article/24357520","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Teaching_undergraduate_marketing_students_using_Hot-Seating_Through_Puppetry_an_exploratory_study_/24357520","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:kar.kent.ac.uk:33064","doi":null,"is_oa":false,"landing_page_url":"https://kar.kent.ac.uk/33064/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196264","display_name":"Kent Academic Repository (University of Kent)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I20581793","host_organization_name":"University of Kent","host_organization_lineage":["https://openalex.org/I20581793"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:pure.atira.dk:publications/1be7c81d-0bc4-4786-9383-9c74c63767f5","doi":null,"is_oa":false,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/1be7c81d-0bc4-4786-9383-9c74c63767f5","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Pearce, G & Hardiman, N 2012, 'Teaching undergraduate marketing students using 'hot seating through puppetry': An exploratory study', Innovations in Education and Teaching International, vol. 49, no. 4, pp. 437-447. https://doi.org/10.1080/14703297.2012.728379","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:figshare.com:article/24357520","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Teaching_undergraduate_marketing_students_using_Hot-Seating_Through_Puppetry_an_exploratory_study_/24357520","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9901999831199646}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W29827990","https://openalex.org/W101149197","https://openalex.org/W165905593","https://openalex.org/W238394041","https://openalex.org/W411391591","https://openalex.org/W600340863","https://openalex.org/W642108937","https://openalex.org/W655213282","https://openalex.org/W937578550","https://openalex.org/W1535747861","https://openalex.org/W1580589020","https://openalex.org/W1597132746","https://openalex.org/W1964336321","https://openalex.org/W1966817317","https://openalex.org/W1982597433","https://openalex.org/W2009659121","https://openalex.org/W2018380847","https://openalex.org/W2024083491","https://openalex.org/W2062136651","https://openalex.org/W2076422055","https://openalex.org/W2129360996","https://openalex.org/W2147454772","https://openalex.org/W2155101839","https://openalex.org/W2161345089","https://openalex.org/W2380504911","https://openalex.org/W2411287112","https://openalex.org/W2537061440","https://openalex.org/W2614442040","https://openalex.org/W2896849671","https://openalex.org/W4234358169"],"related_works":["https://openalex.org/W2124100390","https://openalex.org/W1974694879","https://openalex.org/W2372803010","https://openalex.org/W2184674548","https://openalex.org/W4384666109","https://openalex.org/W4410908612","https://openalex.org/W1980591123","https://openalex.org/W2377346736","https://openalex.org/W2803786861","https://openalex.org/W2791376116"],"abstract_inverted_index":{"Changes":[0],"in":[1,9,79,135],"preferred":[2],"methods":[3],"of":[4,46,54,94,122,138],"learning":[5,134],"among":[6],"many":[7],"students":[8],"recent":[10],"years":[11],"have":[12],"challenged":[13],"educators":[14],"to":[15,68,88,110,131],"introduce":[16],"more":[17],"interactive":[18,44],"and":[19,56,113,120,127,133],"experiential":[20],"teaching":[21,96,132],"methods.":[22],"\u2018Hot":[23],"seating\u2019":[24],"\u2013":[25,40],"where":[26],"a":[27,42,71,75,80,136],"person,":[28],"such":[29],"as":[30],"an":[31,38],"invited":[32],"subject":[33],"expert":[34],"is":[35,41,49],"interviewed":[36],"by":[37,52],"audience":[39],"well-established":[43],"method":[45],"learning,":[47],"but":[48],"often":[50],"limited":[51],"availability":[53],"willing":[55],"suitable":[57],"interviewees.":[58],"In":[59],"this":[60,95],"exploratory":[61],"study,":[62],"university":[63],"business":[64,105],"undergraduates":[65],"were":[66,86,108],"required":[67],"interact":[69],"with":[70,143],"lecturer-operated":[72],"puppet":[73],"representing":[74],"corporate":[76],"client":[77],"interviewee":[78],"simulated":[81],"sales":[82],"presentation.":[83],"Reflective":[84],"diaries":[85],"used":[87],"gain":[89],"insights":[90],"into":[91],"students\u2019":[92],"perceptions":[93],"technique.":[97],"Results":[98],"suggest":[99],"that":[100],"students:":[101],"(i)":[102],"gained":[103],"practical":[104],"skills;":[106],"(ii)":[107],"exposed":[109],"commercial":[111],"responsibilities":[112],"(iii)":[114],"assimilated":[115],"relevant":[116],"academic":[117],"theory.":[118],"Benefits":[119],"limitations":[121],"\u2018hot":[123],"seating":[124],"through":[125],"puppetry\u2019":[126],"its":[128],"possible":[129],"contribution":[130],"variety":[137],"contexts":[139],"are":[140],"discussed,":[141],"together":[142],"suggestions":[144],"for":[145],"further":[146],"research.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
