{"id":"https://openalex.org/W1970668175","doi":"https://doi.org/10.1080/00335630209384369","title":"The \u201c1984\u201d Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine","display_name":"The \u201c1984\u201d Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine","publication_year":2002,"publication_date":"2002-05-01","ids":{"openalex":"https://openalex.org/W1970668175","doi":"https://doi.org/10.1080/00335630209384369","mag":"1970668175"},"language":"en","primary_location":{"id":"doi:10.1080/00335630209384369","doi":"https://doi.org/10.1080/00335630209384369","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00335630209384369","pdf_url":null,"source":{"id":"https://openalex.org/S196029703","display_name":"Quarterly Journal of Speech","issn_l":"0033-5630","issn":["0033-5630","1479-5779"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-2","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quarterly Journal of Speech","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046501697","display_name":"Sarah Stein","orcid":"https://orcid.org/0000-0003-0024-1675","observed_orcids":["https://orcid.org/0000-0003-0024-1675"]},"institutions":[{"id":"https://openalex.org/I137902535","display_name":"North Carolina State University","ror":"https://ror.org/04tj63d06","country_code":"US","type":"education","lineage":["https://openalex.org/I137902535"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sarah R. Stein","raw_affiliation_strings":["Assistant Professor in the Department of Communication, North Carolina State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor in the Department of Communication, North Carolina State University","institution_ids":["https://openalex.org/I137902535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5046501697"],"corresponding_institution_ids":["https://openalex.org/I137902535"],"apc_list":null,"apc_paid":null,"fwci":12.2624,"has_fulltext":false,"cited_by_count":61,"citation_normalized_percentile":{"value":0.98212782,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"88","issue":"2","first_page":"169","last_page":"192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/apple-computers","display_name":"Apple computers","score":0.6230000257492065},{"id":"https://openalex.org/keywords/advertising-rhetoric","display_name":"advertising rhetoric","score":0.6499999761581421},{"id":"https://openalex.org/keywords/constitutive-rhetoric","display_name":"constitutive rhetoric","score":0.9919999837875366},{"id":"https://openalex.org/keywords/film-narrative","display_name":"film narrative","score":0.6349999904632568},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.5220000147819519},{"id":"https://openalex.org/keywords/personal-computers","display_name":"personal computers","score":0.6579999923706055},{"id":"https://openalex.org/keywords/technology-discourse","display_name":"technology discourse","score":0.6489999890327454},{"id":"https://openalex.org/keywords/capitalism","display_name":"capitalism","score":0.4779999852180481},{"id":"https://openalex.org/keywords/social-progress","display_name":"social progress","score":0.5130000114440918},{"id":"https://openalex.org/keywords/advertising-awards","display_name":"advertising awards","score":0.5109999775886536}],"concepts":[{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.91734778881073},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.8654741048812866},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.6153422594070435},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.607758641242981},{"id":"https://openalex.org/C514928085","wikidata":"https://www.wikidata.org/wiki/Q6206","display_name":"Capitalism","level":3,"score":0.5973019003868103},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5311036705970764},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.37858182191848755},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.23850396275520325},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2351202368736267},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19233009219169617},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.17321786284446716},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12214574217796326},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.10471728444099426},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08529505133628845},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.08407589793205261},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00335630209384369","doi":"https://doi.org/10.1080/00335630209384369","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00335630209384369","pdf_url":null,"source":{"id":"https://openalex.org/S196029703","display_name":"Quarterly Journal of Speech","issn_l":"0033-5630","issn":["0033-5630","1479-5779"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-2","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quarterly Journal of Speech","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W157069157","https://openalex.org/W330766310","https://openalex.org/W564760179","https://openalex.org/W594609543","https://openalex.org/W624394158","https://openalex.org/W627029541","https://openalex.org/W632093921","https://openalex.org/W996568230","https://openalex.org/W1490991920","https://openalex.org/W1493998861","https://openalex.org/W1495038747","https://openalex.org/W1562921875","https://openalex.org/W1583582760","https://openalex.org/W1927224223","https://openalex.org/W1975661095","https://openalex.org/W1989887090","https://openalex.org/W1992029048","https://openalex.org/W2016634442","https://openalex.org/W2035497163","https://openalex.org/W2057053919","https://openalex.org/W2058714029","https://openalex.org/W2080975227","https://openalex.org/W2093797243","https://openalex.org/W2317574555","https://openalex.org/W2358705422","https://openalex.org/W2360463194","https://openalex.org/W2369976750","https://openalex.org/W2409120812","https://openalex.org/W2795489181","https://openalex.org/W2999942070","https://openalex.org/W4213048412","https://openalex.org/W4239926751","https://openalex.org/W4251520464","https://openalex.org/W4253236574","https://openalex.org/W4389414680"],"related_works":["https://openalex.org/W2904416700","https://openalex.org/W4416856093","https://openalex.org/W2320470099","https://openalex.org/W62996567","https://openalex.org/W2153318010","https://openalex.org/W2039999942","https://openalex.org/W4390442250","https://openalex.org/W300261591","https://openalex.org/W7036366251","https://openalex.org/W7094284282"],"abstract_inverted_index":{"The":[0],"\u201c1984\u201d":[1],"Macintosh":[2],"ad":[3,25],"was":[4],"broadcast":[5],"only":[6],"once":[7],"in":[8,28,66,93],"1984":[9],"to":[10,83],"launch":[11],"a":[12,40],"personal":[13],"computer":[14],"that":[15,54],"could":[16],"easily":[17],"be":[18],"used":[19,82],"by":[20],"non\u2010expert":[21],"consumers,":[22,85],"but":[23],"the":[24,29,48,56,61,67,74,94],"has":[26],"remained":[27],"public":[30],"eye":[31],"via":[32],"numerous":[33],"television":[34],"and":[35,51,79],"advertising":[36],"award":[37],"ceremonies.":[38],"Applying":[39],"theory":[41],"of":[42,47,70,77,97],"constitutive":[43],"rhetoric":[44,76],"with":[45],"analysis":[46],"ideological":[49,91],"codes":[50],"cinematic":[52],"narratives":[53],"construct":[55],"ad,":[57],"this":[58],"essay":[59],"explores":[60],"integral":[62],"role":[63],"ads":[64],"play":[65],"cultural":[68],"discourse":[69],"new":[71],"technologies.":[72],"Ultimately,":[73],"ad's":[75],"freedom":[78],"revolution":[80],"is":[81],"constitute":[84],"not":[86],"rebels,":[87],"leaving":[88],"intact":[89],"capitalism's":[90],"investment":[92],"technological":[95],"realization":[96],"social":[98],"progress.":[99]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}