{"id":"https://openalex.org/W197027700","doi":"https://doi.org/10.1007/978-3-8349-4543-3_34","title":"Sponsoring als Instrument der integrierten Unternehmenskommunikation","display_name":"Sponsoring als Instrument der integrierten Unternehmenskommunikation","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W197027700","doi":"https://doi.org/10.1007/978-3-8349-4543-3_34","mag":"197027700"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-4543-3_34","doi":"https://doi.org/10.1007/978-3-8349-4543-3_34","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_34","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3165474987","display_name":"Handbuch Unternehmenskommunikation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109232432","display_name":"Manfred Bruhn","orcid":"https://orcid.org/0000-0001-9422-5697","observed_orcids":["https://orcid.org/0000-0001-9422-5697"]},"institutions":[{"id":"https://openalex.org/I1850255","display_name":"University of Basel","ror":"https://ror.org/02s6k3f65","country_code":"CH","type":"education","lineage":["https://openalex.org/I1850255"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Manfred Bruhn","raw_affiliation_strings":["Wirtschaftswissenschaftliche Fakult\u00e4t, Universit\u00e4t Basel, Peter Merian-Weg 6, 4002, Basel, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wirtschaftswissenschaftliche Fakult\u00e4t, Universit\u00e4t Basel, Peter Merian-Weg 6, 4002, Basel, Schweiz","institution_ids":["https://openalex.org/I1850255"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014123212","display_name":"Grit Mareike Ahlers","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Grit Mareike Ahlers","raw_affiliation_strings":["Prof. Bruhn & Partner, Heuberg 22, 4051, Basel, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prof. Bruhn & Partner, Heuberg 22, 4051, Basel, Schweiz","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5109232432"],"corresponding_institution_ids":["https://openalex.org/I1850255"],"apc_list":null,"apc_paid":null,"fwci":10.2862,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.98355946,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"707","last_page":"729"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.8109999895095825},{"id":"https://openalex.org/keywords/integrated-corporate-communication","display_name":"integrated corporate communication","score":0.8920000195503235},{"id":"https://openalex.org/keywords/sponsorship-planning","display_name":"sponsorship planning","score":0.7900000214576721},{"id":"https://openalex.org/keywords/sponsorship-effectiveness","display_name":"sponsorship effectiveness","score":0.5640000104904175},{"id":"https://openalex.org/keywords/sponsorship-partnerships","display_name":"sponsorship partnerships","score":0.5569999814033508}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.662448525428772},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5689376592636108},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11503148078918457}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-4543-3_34","doi":"https://doi.org/10.1007/978-3-8349-4543-3_34","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_34","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W45189500","https://openalex.org/W149988770","https://openalex.org/W251784713","https://openalex.org/W417807677","https://openalex.org/W563091377","https://openalex.org/W569763924","https://openalex.org/W600404980","https://openalex.org/W2037478291","https://openalex.org/W2082860421","https://openalex.org/W2303143489","https://openalex.org/W2503322189","https://openalex.org/W2503504227","https://openalex.org/W2944977967","https://openalex.org/W2984122840","https://openalex.org/W3086215831","https://openalex.org/W4229496004","https://openalex.org/W4237135303","https://openalex.org/W4237683824","https://openalex.org/W4389793810","https://openalex.org/W6762601217","https://openalex.org/W6812712906","https://openalex.org/W6837229823"],"related_works":["https://openalex.org/W2287520601","https://openalex.org/W4238216170","https://openalex.org/W130701192","https://openalex.org/W4247752351","https://openalex.org/W2173703232","https://openalex.org/W288699375","https://openalex.org/W61162398","https://openalex.org/W4247214021","https://openalex.org/W6996719327","https://openalex.org/W2902996235"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
