{"id":"https://openalex.org/W1969523964","doi":"https://doi.org/10.1108/mip-04-2013-0064","title":"Corporate brand\u2010rapture theory: antecedents, processes, and consequences","display_name":"Corporate brand\u2010rapture theory: antecedents, processes, and consequences","publication_year":2013,"publication_date":"2013-07-26","ids":{"openalex":"https://openalex.org/W1969523964","doi":"https://doi.org/10.1108/mip-04-2013-0064","mag":"1969523964"},"language":"en","primary_location":{"id":"doi:10.1108/mip-04-2013-0064","doi":"https://doi.org/10.1108/mip-04-2013-0064","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-04-2013-0064","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://openrepository.aut.ac.nz/bitstreams/1a8cfd18-a8ce-46cb-8453-202581fdfdfa/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Stephen Lloyd","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I39854758","display_name":"Auckland University of Technology","ror":"https://ror.org/01zvqw119","country_code":"NZ","type":"education","lineage":["https://openalex.org/I39854758"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Stephen Lloyd","raw_affiliation_strings":["Business School, AUT University, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, AUT University, Auckland, New Zealand","institution_ids":["https://openalex.org/I39854758"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082016079","display_name":"Arch George Woodside","orcid":"https://orcid.org/0000-0002-2373-6243","observed_orcids":["https://orcid.org/0000-0002-2373-6243"]},"institutions":[{"id":"https://openalex.org/I103531236","display_name":"Boston College","ror":"https://ror.org/02n2fzt79","country_code":"US","type":"education","lineage":["https://openalex.org/I103531236"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arch Woodside","raw_affiliation_strings":["Department of Marketing, Carroll School of Management, Boston College, Chestnut Hill, Massachusetts, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Carroll School of Management, Boston College, Chestnut Hill, Massachusetts, USA","institution_ids":["https://openalex.org/I103531236"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9773,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.90242383,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"31","issue":"5","first_page":"472","last_page":"488"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.1031000018119812,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.03280000016093254,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.7120000123977661},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.6539999842643738},{"id":"https://openalex.org/keywords/antecedents-and-outcomes","display_name":"antecedents and consequences","score":0.621999979019165}],"concepts":[{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.6454933881759644},{"id":"https://openalex.org/C2777869876","wikidata":"https://www.wikidata.org/wiki/Q870109","display_name":"Rapture","level":2,"score":0.6241440773010254},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.597764253616333},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5396390557289124},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.527178168296814},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4634992778301239},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.44967132806777954},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.4469894766807556},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43306174874305725},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.3020162284374237},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2804136872291565},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.19148054718971252},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.17392703890800476},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.12122946977615356},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10004019737243652},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07458129525184631},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/mip-04-2013-0064","doi":"https://doi.org/10.1108/mip-04-2013-0064","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-04-2013-0064","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},{"id":"pmh:oai:openrepository.aut.ac.nz:10292/6197","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10292/6197","pdf_url":"https://openrepository.aut.ac.nz/bitstreams/1a8cfd18-a8ce-46cb-8453-202581fdfdfa/download","source":{"id":"https://openalex.org/S4306401809","display_name":"Tuwhera (Auckland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I39854758","host_organization_name":"Auckland University of Technology","host_organization_lineage":["https://openalex.org/I39854758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},{"id":"pmh:oai:aut.researchgateway.ac.nz:10292/6197","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10292/6197","pdf_url":null,"source":{"id":"https://openalex.org/S4306401809","display_name":"Tuwhera (Auckland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I39854758","host_organization_name":"Auckland University of Technology","host_organization_lineage":["https://openalex.org/I39854758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:espace.curtin.edu.au:20.500.11937/6303","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/20.500.11937/6303","pdf_url":null,"source":{"id":"https://openalex.org/S4306401790","display_name":"eSpace (Curtin University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205640436","host_organization_name":"Curtin University","host_organization_lineage":["https://openalex.org/I205640436"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:openrepository.aut.ac.nz:10292/6197","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10292/6197","pdf_url":"https://openrepository.aut.ac.nz/bitstreams/1a8cfd18-a8ce-46cb-8453-202581fdfdfa/download","source":{"id":"https://openalex.org/S4306401809","display_name":"Tuwhera (Auckland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I39854758","host_organization_name":"Auckland University of Technology","host_organization_lineage":["https://openalex.org/I39854758"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1969523964.pdf","grobid_xml":"https://content.openalex.org/works/W1969523964.grobid-xml"},"referenced_works_count":81,"referenced_works":["https://openalex.org/W7938643","https://openalex.org/W149209955","https://openalex.org/W179005538","https://openalex.org/W186137711","https://openalex.org/W187789383","https://openalex.org/W370315121","https://openalex.org/W648684630","https://openalex.org/W1481333559","https://openalex.org/W1500255417","https://openalex.org/W1508724020","https://openalex.org/W1516142451","https://openalex.org/W1533200881","https://openalex.org/W1543269680","https://openalex.org/W1604871522","https://openalex.org/W1790202905","https://openalex.org/W1826106524","https://openalex.org/W1855791052","https://openalex.org/W1934506504","https://openalex.org/W1964633509","https://openalex.org/W1970380220","https://openalex.org/W1971695502","https://openalex.org/W1974084804","https://openalex.org/W1974318601","https://openalex.org/W1981404628","https://openalex.org/W1989338705","https://openalex.org/W1989376876","https://openalex.org/W1997481215","https://openalex.org/W1998238197","https://openalex.org/W1998335154","https://openalex.org/W2017407009","https://openalex.org/W2018952591","https://openalex.org/W2022010268","https://openalex.org/W2023116690","https://openalex.org/W2029722609","https://openalex.org/W2036358430","https://openalex.org/W2038339047","https://openalex.org/W2042867215","https://openalex.org/W2044640583","https://openalex.org/W2044950274","https://openalex.org/W2045575915","https://openalex.org/W2046857353","https://openalex.org/W2053396382","https://openalex.org/W2053601600","https://openalex.org/W2055340692","https://openalex.org/W2058726690","https://openalex.org/W2061406679","https://openalex.org/W2071740923","https://openalex.org/W2075561601","https://openalex.org/W2076083142","https://openalex.org/W2076389556","https://openalex.org/W2082773951","https://openalex.org/W2083603417","https://openalex.org/W2087107032","https://openalex.org/W2092322780","https://openalex.org/W2093152437","https://openalex.org/W2095121636","https://openalex.org/W2108975188","https://openalex.org/W2113136459","https://openalex.org/W2153656501","https://openalex.org/W2164558494","https://openalex.org/W2169033715","https://openalex.org/W2170413988","https://openalex.org/W2316195477","https://openalex.org/W2316966198","https://openalex.org/W2327886962","https://openalex.org/W2332809114","https://openalex.org/W2334626268","https://openalex.org/W2493101627","https://openalex.org/W2796316469","https://openalex.org/W2798884158","https://openalex.org/W2999445755","https://openalex.org/W3121590070","https://openalex.org/W3122517124","https://openalex.org/W4212948824","https://openalex.org/W4231525899","https://openalex.org/W4236512855","https://openalex.org/W4255798239","https://openalex.org/W4256173697","https://openalex.org/W4301461015","https://openalex.org/W4388150389","https://openalex.org/W6636204049"],"related_works":["https://openalex.org/W2114512351","https://openalex.org/W7207950919","https://openalex.org/W4232366240","https://openalex.org/W3210549466","https://openalex.org/W3123268665","https://openalex.org/W4206454635","https://openalex.org/W2560202332","https://openalex.org/W2933596924","https://openalex.org/W2068166725","https://openalex.org/W2077616292"],"abstract_inverted_index":{"Purpose":[0],"This":[1,134],"study":[2],"seeks":[3],"to":[4,18,93,96,150],"provide":[5],"analytical":[6],"insights":[7,146],"into":[8,76],"corporate":[9,36,65,77,97,116,131,151],"brand\u2010rapture":[10,37,78],"(CBR),":[11],"its":[12],"antecedents":[13],"and":[14,16,29,39,60,69,95,101,115,144,154],"consequences,":[15],"contributes":[17],"methodology":[19],"for":[20,106],"modeling":[21,107],"CBRs.":[22],"Design/methodology/approach":[23],"The":[24,82,111],"paper":[25,112,135],"defines":[26],"the":[27,58,64,72,125,137],"construct":[28],"develops":[30],"a":[31,49,88,120,130],"theory":[32,143],"that":[33,56,70,147],"explains":[34],"how":[35],"works":[38],"is":[40,136],"testable":[41],"empirically.":[42],"Findings":[43],"CBR":[44,142],"merits":[45],"further":[46],"investigation":[47],"as":[48],"potentially":[50],"valid,":[51],"operational":[52],"concept":[53,90],"in":[54],"marketing":[55,99,118],"underpins":[57],"conscious":[59],"unconscious":[61],"drivers":[62],"of":[63,74,91,124,127],"brand's":[66],"strongest":[67],"stakeholders":[68],"lays":[71],"foundations":[73,126],"research":[75],"communication.":[79],"Research":[80],"limitations/implications":[81],"paper,":[83],"while":[84],"remaining":[85],"conceptual,":[86],"identifies":[87],"dynamic":[89],"interest":[92],"researchers":[94,114],"brand":[98,117,152],"management":[100],"proposes":[102],"seven":[103],"fundamental":[104],"propositions":[105],"CBR.":[108],"Practical":[109],"implications":[110],"provides":[113,145],"with":[119,129],"more":[121],"rigorous":[122],"understanding":[123],"engagement":[128],"brand.":[132],"Originality/value":[133],"first":[138],"so":[139],"far":[140],"on":[141],"are":[148],"important":[149],"marketers":[153],"their":[155],"communications":[156],"strategies.":[157]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}