{"id":"https://openalex.org/W1968018945","doi":"https://doi.org/10.1108/eum0000000005672","title":"Commercializing intellectual property: a university\u2010industry alliance for new product development","display_name":"Commercializing intellectual property: a university\u2010industry alliance for new product development","publication_year":2001,"publication_date":"2001-07-01","ids":{"openalex":"https://openalex.org/W1968018945","doi":"https://doi.org/10.1108/eum0000000005672","mag":"1968018945"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000005672","doi":"https://doi.org/10.1108/eum0000000005672","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000005672","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064125553","display_name":"Cyril M. Logar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12097938","display_name":"West Virginia University","ror":"https://ror.org/011vxgd24","country_code":"US","type":"education","lineage":["https://openalex.org/I12097938"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cyril M. Logar","raw_affiliation_strings":["Professor of Marketing, West Virginia University, Morgantown, West Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, West Virginia University, Morgantown, West Virginia, USA","institution_ids":["https://openalex.org/I12097938"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042382041","display_name":"Thomas G. Ponzurick","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12097938","display_name":"West Virginia University","ror":"https://ror.org/011vxgd24","country_code":"US","type":"education","lineage":["https://openalex.org/I12097938"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Thomas G. Ponzurick","raw_affiliation_strings":["Professor of Marketing, Department of Marketing, West Virginia University, Morgantown, West Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, Department of Marketing, West Virginia University, Morgantown, West Virginia, USA","institution_ids":["https://openalex.org/I12097938"]}]},{"author_position":"middle","author":{"id":null,"display_name":"John R. Spears","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12097938","display_name":"West Virginia University","ror":"https://ror.org/011vxgd24","country_code":"US","type":"education","lineage":["https://openalex.org/I12097938"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John R. Spears","raw_affiliation_strings":["Research Associate, West Virginia University, Morgantown, West Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Associate, West Virginia University, Morgantown, West Virginia, USA","institution_ids":["https://openalex.org/I12097938"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037689983","display_name":"Karen Russo France","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12097938","display_name":"West Virginia University","ror":"https://ror.org/011vxgd24","country_code":"US","type":"education","lineage":["https://openalex.org/I12097938"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Karen Russo France","raw_affiliation_strings":["Associate Professor of Marketing, West Virginia University, Morgantown, West Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Marketing, West Virginia University, Morgantown, West Virginia, USA","institution_ids":["https://openalex.org/I12097938"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12097938"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.31590197,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"10","issue":"4","first_page":"206","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13276","display_name":"University-Industry-Government Innovation Models","score":0.6664999723434448,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13276","display_name":"University-Industry-Government Innovation Models","score":0.6664999723434448,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10856","display_name":"Intellectual Property and Patents","score":0.15880000591278076,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.07360000163316727,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/intellectual-property-commercialization","display_name":"intellectual property commercialization","score":0.9279999732971191},{"id":"https://openalex.org/keywords/university-industry-collaboration","display_name":"university-industry collaboration","score":0.8610000014305115},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.9750000238418579},{"id":"https://openalex.org/keywords/academic-research-commercialization","display_name":"academic research commercialization","score":0.7310000061988831},{"id":"https://openalex.org/keywords/public-private-partnerships","display_name":"public-private partnerships","score":0.6830000281333923},{"id":"https://openalex.org/keywords/commercialization-barriers","display_name":"commercialization barriers","score":0.5619999766349792},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.46000000834465027}],"concepts":[{"id":"https://openalex.org/C2780625559","wikidata":"https://www.wikidata.org/wiki/Q5152592","display_name":"Commercialization","level":2,"score":0.9691974520683289},{"id":"https://openalex.org/C121426985","wikidata":"https://www.wikidata.org/wiki/Q591763","display_name":"Private sector","level":2,"score":0.6940432786941528},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6713893413543701},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6438151597976685},{"id":"https://openalex.org/C2778431023","wikidata":"https://www.wikidata.org/wiki/Q878249","display_name":"Alliance","level":2,"score":0.6062200665473938},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.5763934254646301},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5635937452316284},{"id":"https://openalex.org/C147859227","wikidata":"https://www.wikidata.org/wiki/Q294217","display_name":"Public sector","level":2,"score":0.4724177420139313},{"id":"https://openalex.org/C34974158","wikidata":"https://www.wikidata.org/wiki/Q131257","display_name":"Intellectual property","level":2,"score":0.47152456641197205},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.46506527066230774},{"id":"https://openalex.org/C2776598745","wikidata":"https://www.wikidata.org/wiki/Q5156422","display_name":"Complementary assets","level":2,"score":0.44913047552108765},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32719746232032776},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14975503087043762},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.1342027187347412},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1129944920539856},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C136264566","wikidata":"https://www.wikidata.org/wiki/Q159810","display_name":"Economy","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000005672","doi":"https://doi.org/10.1108/eum0000000005672","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000005672","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W607910908","https://openalex.org/W1562891728","https://openalex.org/W1563368369","https://openalex.org/W1607031738","https://openalex.org/W1984639421","https://openalex.org/W1998681012","https://openalex.org/W2020250012","https://openalex.org/W2032262817","https://openalex.org/W2039473109","https://openalex.org/W2070381584","https://openalex.org/W2167142086"],"related_works":["https://openalex.org/W2787444601","https://openalex.org/W3152356563","https://openalex.org/W2094762603","https://openalex.org/W4230913504","https://openalex.org/W3184006633","https://openalex.org/W2922142778","https://openalex.org/W4404684257","https://openalex.org/W4399321440","https://openalex.org/W3170852604","https://openalex.org/W4401981287"],"abstract_inverted_index":{"This":[0],"article":[1],"outlines":[2],"a":[3,18,95],"process,":[4],"whereby":[5],"public":[6,99],"research":[7,44,53,76,85],"efforts":[8,45,77],"can":[9,22,109],"be":[10],"joined":[11],"with":[12,54,78],"private":[13,55,66,106],"sector":[14,56,67,100,107],"product":[15,32,75,84,124],"needs":[16,125],"creating":[17],"commercialization":[19,57],"culture":[20],"that":[21,46,69,119],"help":[23],"provide":[24],"opportunities":[25],"and":[26,65,72,105,128],"address":[27],"the":[28,35,48,79,116,122],"barriers":[29],"of":[30,81,102,126],"new":[31,74,113],"concepts":[33],"for":[34,115],"marketplace.":[36],"The":[37,59,91],"issues":[38],"discussed":[39],"here":[40],"were":[41],"identified":[42],"through":[43],"explored":[47],"opportunity":[49],"to":[50,62,88,111],"align":[51],"academic":[52,64],"efforts.":[58],"purpose":[60],"is":[61,94],"identify":[63],"linkages":[68],"may":[70],"benefit":[71],"enhance":[73],"goal":[80],"moving":[82],"faculty\u2010driven":[83],"from":[86],"inception":[87],"marketplace":[89,118],"commercialization.":[90],"end":[92],"result":[93],"process":[96],"by":[97],"which":[98],"(institutions":[101],"higher":[103],"education)":[104],"organizations":[108],"interact":[110],"develop":[112],"products":[114],"commercial":[117],"will":[120],"meet":[121],"burgeoning":[123],"current":[127],"future":[129],"customers.":[130]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}