{"id":"https://openalex.org/W196773594","doi":null,"title":"Los frentes de investigaci\u00f3n dominantes en marketing","display_name":"Los frentes de investigaci\u00f3n dominantes en marketing","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W196773594","mag":"196773594"},"language":"es","primary_location":{"id":"pmh:oai:idus.us.es:11441/78362","doi":null,"is_oa":true,"landing_page_url":"https://idus.us.es/handle//11441/78362","pdf_url":null,"source":{"id":"https://openalex.org/S4306401665","display_name":"Deposito de Investigacion Universidad de Sevilla (University of Seville)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79238269","host_organization_name":"Universidad de Sevilla","host_organization_lineage":["https://openalex.org/I79238269"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://idus.us.es/handle//11441/78362","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029761417","display_name":"Enrique Mart\u00edn Armario","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79238269","display_name":"Universidad de Sevilla","ror":"https://ror.org/03yxnpp24","country_code":"ES","type":"education","lineage":["https://openalex.org/I79238269"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Enrique Mart\u00edn Armario","raw_affiliation_strings":["University of Seville ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Seville ,","institution_ids":["https://openalex.org/I79238269"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085089655","display_name":"Francisco J. Acedo","orcid":"https://orcid.org/0000-0003-0640-8739","observed_orcids":["https://orcid.org/0000-0003-0640-8739"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Francisco J. Acedo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0640-8739","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5101584545","display_name":"David Mart\u00edn","orcid":"https://orcid.org/0000-0002-2914-8063","observed_orcids":["https://orcid.org/0000-0002-2914-8063"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"David Mart\u00edn","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2914-8063","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"10","issue":"17","first_page":"93","last_page":"110"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.2572999894618988,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.2572999894618988,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.2003999948501587,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.13809999823570251,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.9129999876022339},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.7889999747276306},{"id":"https://openalex.org/keywords/bibliometrics","display_name":"bibliometric analysis","score":0.6539999842643738},{"id":"https://openalex.org/keywords/citation-analysis","display_name":"citation analysis","score":0.8629999756813049},{"id":"https://openalex.org/keywords/marketing-journals","display_name":"marketing journals","score":0.722000002861023},{"id":"https://openalex.org/keywords/marketing-science","display_name":"marketing science","score":0.33000001311302185}],"concepts":[{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.43138277530670166},{"id":"https://openalex.org/C2780668109","wikidata":"https://www.wikidata.org/wiki/Q192852","display_name":"Opposition (politics)","level":3,"score":0.4185766875743866},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3470081686973572},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3222486972808838},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:idus.us.es:11441/78362","doi":null,"is_oa":true,"landing_page_url":"https://idus.us.es/handle//11441/78362","pdf_url":null,"source":{"id":"https://openalex.org/S4306401665","display_name":"Deposito de Investigacion Universidad de Sevilla (University of Seville)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79238269","host_organization_name":"Universidad de Sevilla","host_organization_lineage":["https://openalex.org/I79238269"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dnet:idus________::07708d6c2039a89a31b75680cc127e34","doi":null,"is_oa":true,"landing_page_url":"https://idus.us.es/handle//11441/78362","pdf_url":"https://idus.us.es/handle//11441/78362","source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:idus.us.es:11441/32606","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11441/32606","pdf_url":null,"source":{"id":"https://openalex.org/S4306401665","display_name":"Deposito de Investigacion Universidad de Sevilla (University of Seville)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79238269","host_organization_name":"Universidad de Sevilla","host_organization_lineage":["https://openalex.org/I79238269"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference output"},{"id":"mag:196773594","doi":null,"is_oa":false,"landing_page_url":"https://www.esic.edu/documentos/revistas/reim/070704_190703_E.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306527300","display_name":"Revista espa\u00f1ola de investigaci\u00f3n de marketing","issn_l":"1138-1442","issn":["1138-1442","2386-3897"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revista espa\u00f1ola de investigaci\u00f3n de marketing","raw_type":null}],"best_oa_location":{"id":"pmh:oai:idus.us.es:11441/78362","doi":null,"is_oa":true,"landing_page_url":"https://idus.us.es/handle//11441/78362","pdf_url":null,"source":{"id":"https://openalex.org/S4306401665","display_name":"Deposito de Investigacion Universidad de Sevilla (University of Seville)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79238269","host_organization_name":"Universidad de Sevilla","host_organization_lineage":["https://openalex.org/I79238269"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W196773594.pdf","grobid_xml":"https://content.openalex.org/works/W196773594.grobid-xml"},"referenced_works_count":63,"referenced_works":["https://openalex.org/W135919580","https://openalex.org/W1501165555","https://openalex.org/W1689771227","https://openalex.org/W1967614935","https://openalex.org/W1967856994","https://openalex.org/W1967968613","https://openalex.org/W1973308529","https://openalex.org/W1975733460","https://openalex.org/W1991623719","https://openalex.org/W1991670833","https://openalex.org/W1995317092","https://openalex.org/W2003825788","https://openalex.org/W2005207065","https://openalex.org/W2005669495","https://openalex.org/W2009480226","https://openalex.org/W2010461395","https://openalex.org/W2010812063","https://openalex.org/W2012062606","https://openalex.org/W2017613618","https://openalex.org/W2018201949","https://openalex.org/W2024880924","https://openalex.org/W2026368098","https://openalex.org/W2028184439","https://openalex.org/W2028809046","https://openalex.org/W2035303902","https://openalex.org/W2036156227","https://openalex.org/W2040780635","https://openalex.org/W2042301164","https://openalex.org/W2046752514","https://openalex.org/W2047575389","https://openalex.org/W2057117799","https://openalex.org/W2059334100","https://openalex.org/W2061977616","https://openalex.org/W2064808927","https://openalex.org/W2068155429","https://openalex.org/W2068370738","https://openalex.org/W2071505436","https://openalex.org/W2073287502","https://openalex.org/W2073737521","https://openalex.org/W2077779266","https://openalex.org/W2081096193","https://openalex.org/W2081447737","https://openalex.org/W2081774187","https://openalex.org/W2088209891","https://openalex.org/W2090266480","https://openalex.org/W2093363334","https://openalex.org/W2106336702","https://openalex.org/W2106467926","https://openalex.org/W2122912498","https://openalex.org/W2129510979","https://openalex.org/W2137247419","https://openalex.org/W2145940715","https://openalex.org/W2170430750","https://openalex.org/W2172212846","https://openalex.org/W2259495556","https://openalex.org/W2313992398","https://openalex.org/W2315084850","https://openalex.org/W2315556200","https://openalex.org/W2332861112","https://openalex.org/W2753533763","https://openalex.org/W3122093892","https://openalex.org/W4235678817","https://openalex.org/W4243667233"],"related_works":["https://openalex.org/W7038859309","https://openalex.org/W2509678678","https://openalex.org/W2810696665","https://openalex.org/W4400344878","https://openalex.org/W4404919985","https://openalex.org/W4296167674","https://openalex.org/W3044369912","https://openalex.org/W1592405537","https://openalex.org/W4401557754","https://openalex.org/W2308572369"],"abstract_inverted_index":{"En":[0],"este":[1,34],"trabajo":[2],"se":[3,36],"pretende":[4],"identificar":[5],"las":[6,46,56],"principales":[7,57],"corrientes":[8],"o":[9],"frentes":[10],"de":[11,28,31,45,49,55,59,62],"investigaci\u00f3n":[12],"que":[13],"en":[14,33,53],"el":[15,21,43],"pasado":[16],"reciente":[17],"(1992-2002)":[18],"han":[19],"definido":[20],"\\n\u00e1rea":[22],"cient\u00edfica":[23],"del":[24],"marketing.":[25],"A":[26],"diferencia":[27],"otras":[29],"propuestas":[30],"sistematizaci\u00f3n,":[32],"estudio":[35],"ha":[37],"utilizado":[38],"un":[39],"m\u00e9todo":[40],"emp\u00edrico":[41],"mediante":[42],"an\u00e1lisis":[44],"referencias":[47],"bibliogr\u00e1ficas":[48],"los":[50],"art\u00edculos":[51],"\\npublicados":[52],"algunas":[54],"revistas":[58],"nuestro":[60],"campo":[61],"estudio.":[63]},"counts_by_year":[{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
