{"id":"https://openalex.org/W1967729503","doi":"https://doi.org/10.1108/07363769210037097","title":"Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption","display_name":"Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption","publication_year":1992,"publication_date":"1992-04-01","ids":{"openalex":"https://openalex.org/W1967729503","doi":"https://doi.org/10.1108/07363769210037097","mag":"1967729503"},"language":"en","primary_location":{"id":"doi:10.1108/07363769210037097","doi":"https://doi.org/10.1108/07363769210037097","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769210037097","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067425861","display_name":"Dale A. Lunsford","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I87208437","display_name":"University of Tulsa","ror":"https://ror.org/04wn28048","country_code":"US","type":"education","lineage":["https://openalex.org/I87208437"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dale A. Lunsford","raw_affiliation_strings":["Assistant Professor of Marketing at The University of Tulsa in Tulsa, Oklahoma"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Marketing at The University of Tulsa in Tulsa, Oklahoma","institution_ids":["https://openalex.org/I87208437"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084913779","display_name":"Melissa S. Burnett","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I119942284","display_name":"Missouri State University","ror":"https://ror.org/01d2sez20","country_code":"US","type":"education","lineage":["https://openalex.org/I119942284"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Melissa S. Burnett","raw_affiliation_strings":["Assistant Professor of Marketing at Southwest Missouri State University in Springfield, Missouri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Marketing at Southwest Missouri State University in Springfield, Missouri","institution_ids":["https://openalex.org/I119942284"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":78,"citation_normalized_percentile":{"value":0.21239973,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"9","issue":"4","first_page":"53","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.3589000105857849,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.3589000105857849,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2660999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.16459999978542328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/older-consumers","display_name":"older consumers","score":0.6570000052452087},{"id":"https://openalex.org/keywords/new-product-adoption","display_name":"new product adoption","score":0.8149999976158142},{"id":"https://openalex.org/keywords/barriers-to-adoption","display_name":"barriers to adoption","score":0.8730000257492065},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.9490000009536743},{"id":"https://openalex.org/keywords/product-trial","display_name":"product trial","score":0.8510000109672546},{"id":"https://openalex.org/keywords/value-communication","display_name":"value communication","score":0.5139999985694885}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7651394605636597},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6644095182418823},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6543556451797485},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5214778184890747},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.46085992455482483},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.41764581203460693},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07315784692764282},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/07363769210037097","doi":"https://doi.org/10.1108/07363769210037097","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769210037097","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},{"id":"pmh:oai:bearworks.missouristate.edu:articles-cob-1418","doi":null,"is_oa":false,"landing_page_url":"https://bearworks.missouristate.edu/articles-cob/419","pdf_url":null,"source":{"id":"https://openalex.org/S4377196450","display_name":"BearWorks (Missouri State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I119942284","host_organization_name":"Missouri State University","host_organization_lineage":["https://openalex.org/I119942284"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"College of Business","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.428600013256073}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1998900342","https://openalex.org/W2084804771","https://openalex.org/W4241047473","https://openalex.org/W4324143463","https://openalex.org/W1976895549","https://openalex.org/W4407376364","https://openalex.org/W1982373871","https://openalex.org/W2160512461","https://openalex.org/W2504038726","https://openalex.org/W4244679601"],"abstract_inverted_index":{"Discusses":[0],"five":[1],"barriers":[2],"to":[3,13,39,52],"new":[4],"product":[5,33],"adoption":[6],"by":[7],"older":[8],"people.":[9],"Offers":[10],"marketing":[11,30,37],"solutions":[12],"these":[14],"barriers:":[15],"sell":[16],"value,":[17],"communicate":[18],"through":[19],"children,":[20],"segment":[21],"the":[22,40],"elderly":[23,41],"market,":[24],"design":[25],"intergenerational":[26],"products,":[27],"utilize":[28],"relationship":[29],"and":[31],"promote":[32],"trial.":[34],"Concludes":[35],"that":[36],"innovations":[38],"is":[42],"different":[43],"than":[44],"for":[45],"other":[46],"age":[47],"groups,":[48],"with":[49],"a":[50],"requirement":[51],"focus":[53],"specifically":[54],"on":[55],"need,":[56],"not":[57],"newness.":[58]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}