{"id":"https://openalex.org/W196766522","doi":null,"title":"ALTRUISM OR BENEFIT SEEKING? EXAMINING THE EFFECTS OF PERSONAL CHARACTERISTICS AND BEHAVIORAL BELIEFS ON ONLINE SHOPPER\u2019S ATTITUDE AND INTENTION TO BE AN ONLINE GROUP BUYING INITIATOR","display_name":"ALTRUISM OR BENEFIT SEEKING? EXAMINING THE EFFECTS OF PERSONAL CHARACTERISTICS AND BEHAVIORAL BELIEFS ON ONLINE SHOPPER\u2019S ATTITUDE AND INTENTION TO BE AN ONLINE GROUP BUYING INITIATOR","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W196766522","mag":"196766522"},"language":"en","primary_location":{"id":"mag:196766522","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1286&context=pacis2014","pdf_url":null,"source":{"id":"https://openalex.org/S4306420657","display_name":"Pacific Asia Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pacific Asia Conference on Information Systems","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100436949","display_name":"Kai Wang","orcid":"https://orcid.org/0000-0001-8314-930X","observed_orcids":["https://orcid.org/0000-0001-8314-930X"]},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Kai Wang","raw_affiliation_strings":["National\u00a0University\u00a0of\u00a0Kaohsiung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National\u00a0University\u00a0of\u00a0Kaohsiung","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024748025","display_name":"Jeffrey C. F. Tai","orcid":"https://orcid.org/0000-0001-6113-2523","observed_orcids":["https://orcid.org/0000-0001-6113-2523"]},"institutions":[{"id":"https://openalex.org/I183570559","display_name":"National Chiayi University","ror":"https://ror.org/04gknbs13","country_code":"TW","type":"education","lineage":["https://openalex.org/I183570559"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jeffrey C. F. Tai","raw_affiliation_strings":["National Chiayi University, Chiayi City, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-6113-2523","affiliations":[{"raw_affiliation_string":"National Chiayi University, Chiayi City, Taiwan","institution_ids":["https://openalex.org/I183570559"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031620993","display_name":"Lun-Tung Liu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lun-Tung Liu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113931539","display_name":"Yih-Ping Cheng","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yih-Ping Cheng","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7557,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.66242938,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"104","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9657999873161316,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9657999873161316,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.012600000016391277,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-group-buying","display_name":"online group buying","score":1.0},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.8230000138282776},{"id":"https://openalex.org/keywords/altruism","display_name":"altruism","score":0.7990000247955322},{"id":"https://openalex.org/keywords/self-efficacy","display_name":"self-efficacy","score":0.878000020980835},{"id":"https://openalex.org/keywords/perceived-benefits","display_name":"perceived benefits","score":0.7889999747276306},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.8370000123977661},{"id":"https://openalex.org/keywords/social-exchange-theory","display_name":"social exchange theory","score":0.7200000286102295},{"id":"https://openalex.org/keywords/attitudes","display_name":"attitudes","score":0.5260000228881836},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.9399999976158142},{"id":"https://openalex.org/keywords/perceived-behavioral-control","display_name":"perceived behavioral control","score":0.972000002861023},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.628000020980835},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.6000000238418579}],"concepts":[{"id":"https://openalex.org/C2776158436","wikidata":"https://www.wikidata.org/wiki/Q1126332","display_name":"Group buying","level":2,"score":0.770268440246582},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.71703040599823},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6861922740936279},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4990355968475342},{"id":"https://openalex.org/C2780279448","wikidata":"https://www.wikidata.org/wiki/Q2559380","display_name":"Altruism (biology)","level":2,"score":0.45079922676086426},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.418438583612442},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32867273688316345},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20989954471588135},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08996236324310303},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0849505066871643},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:196766522","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1286&context=pacis2014","pdf_url":null,"source":{"id":"https://openalex.org/S4306420657","display_name":"Pacific Asia Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pacific Asia Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W173874362","https://openalex.org/W227978495","https://openalex.org/W1487725643","https://openalex.org/W1492526304","https://openalex.org/W1492586516","https://openalex.org/W1494570183","https://openalex.org/W1497838166","https://openalex.org/W1517229207","https://openalex.org/W1545605750","https://openalex.org/W1593544550","https://openalex.org/W1596801600","https://openalex.org/W1774460361","https://openalex.org/W1966511947","https://openalex.org/W1970556277","https://openalex.org/W1981252596","https://openalex.org/W1982568408","https://openalex.org/W1984119561","https://openalex.org/W1984559409","https://openalex.org/W1985109526","https://openalex.org/W1987198869","https://openalex.org/W1992193527","https://openalex.org/W1992497155","https://openalex.org/W1999226691","https://openalex.org/W2012563140","https://openalex.org/W2016029582","https://openalex.org/W2021835588","https://openalex.org/W2032091634","https://openalex.org/W2037710531","https://openalex.org/W2044295972","https://openalex.org/W2044728621","https://openalex.org/W2056840847","https://openalex.org/W2059334100","https://openalex.org/W2059866013","https://openalex.org/W2061503235","https://openalex.org/W2061914364","https://openalex.org/W2078690141","https://openalex.org/W2082569633","https://openalex.org/W2084715591","https://openalex.org/W2085123588","https://openalex.org/W2088135512","https://openalex.org/W2092580828","https://openalex.org/W2099697766","https://openalex.org/W2113360694","https://openalex.org/W2117482811","https://openalex.org/W2118639955","https://openalex.org/W2134049139","https://openalex.org/W2134049161","https://openalex.org/W2135060430","https://openalex.org/W2136371270","https://openalex.org/W2145760038","https://openalex.org/W2149608872","https://openalex.org/W2162739331","https://openalex.org/W2163070038","https://openalex.org/W2166140580","https://openalex.org/W2226858328","https://openalex.org/W2321610723","https://openalex.org/W2518194253","https://openalex.org/W2607657495","https://openalex.org/W2745269173","https://openalex.org/W3015634246","https://openalex.org/W3041754228","https://openalex.org/W3124410758","https://openalex.org/W3125778572","https://openalex.org/W3159378964","https://openalex.org/W3183875433","https://openalex.org/W3196448101","https://openalex.org/W4243667233"],"related_works":["https://openalex.org/W2271194295","https://openalex.org/W1841590475","https://openalex.org/W4399761354","https://openalex.org/W2419136933","https://openalex.org/W3193963458","https://openalex.org/W7095233230","https://openalex.org/W2399136114","https://openalex.org/W1900089741","https://openalex.org/W2990293502","https://openalex.org/W2223685569"],"abstract_inverted_index":{"Among":[0],"the":[1,11,60,64,66,69,77,80,85,96,106,113,120,159,178,193,239,253],"various":[2],"online":[3,28,32,47,53,91,126,134,164,184,198,221,244],"shopping":[4],"business":[5],"models,":[6,43],"one":[7],"that":[8,149,192],"specifically":[9],"attracts":[10],"attention":[12,72],"of":[13,79,87,90,108,115,141,195,255],"Internet":[14,214,250],"users":[15,215],"is":[16,21,103],"\u201conline":[17],"group":[18,24,33,54,61,92,127,165,185,199,222,245],"buying.":[19],"which":[20,138],"characterized":[22],"by":[23],"negotiation":[25],"benefits":[26],"and":[27,46,68,112,154,174,227],"word-of-mouth":[29],"effects.":[30],"Extant":[31],"buying":[34,55,62,93,128,166,186,200,223,246],"research":[35,211,256],"has":[36,73],"examined":[37],"topics":[38],"covering":[39],"pricing":[40,42],"mechanisms,":[41],"sales":[44],"performance,":[45],"users\u2019":[48],"motivation":[49],"to":[50,104,123,181,242],"participation.":[51],"Whereas":[52],"requires":[56],"close":[57],"collaboration":[58],"among":[59],"website,":[63],"supplier,":[65],"initiator,":[67],"participants,":[70],"little":[71],"been":[74],"paid":[75],"on":[76,119,207],"role":[78,206],"initiator.":[81,129,167,187],"This":[82,130],"study":[83,131],"investigates":[84],"antecedents":[86],"behavioral":[88,121,170,179,240],"intention":[89,122,180,241],"initiators":[94,247],"from":[95],"social":[97,109],"exchange":[98,110],"theory":[99],"perspective.":[100],"The":[101],"aim":[102],"understand":[105],"influence":[107],"factors":[111],"effects":[114],"cognitive":[116],"psychology":[117],"determinants":[118],"be":[124,182,243],"an":[125,133,163,183,197,203],"employed":[132],"survey":[135],"method,":[136],"in":[137,219],"a":[139],"total":[140],"428":[142],"valid":[143],"responses":[144],"were":[145],"acquired.":[146],"Results":[147],"indicated":[148],"self-efficacy,":[150],"altruism,":[151],"perceived":[152,155,169,228],"benefits,":[153],"risks":[156,229],"significantly":[157],"affect":[158,177,231],"attitude":[160,175],"toward":[161],"being":[162,196,220],"Moreover,":[168],"control,":[171],"subjective":[172,235],"norm,":[173],"positively":[176,226,237],"Further":[188],"analysis":[189],"also":[190],"showed":[191],"experience":[194,218],"initiator":[201],"plays":[202],"important":[204],"moderating":[205],"certain":[208],"paths":[209],"between":[210],"constructs.":[212],"For":[213],"who":[216],"had":[217],"initiators,":[224],"altruism":[225],"negatively":[230],"attitude.":[232],"In":[233],"addition,":[234],"norm":[236],"influences":[238],"for":[248,262],"inexperienced":[249],"users.":[251],"Besides":[252],"discussion":[254],"findings,":[257],"we":[258],"offer":[259],"suggested":[260],"directions":[261],"future":[263],"research.":[264]},"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}