{"id":"https://openalex.org/W1967403668","doi":"https://doi.org/10.1080/10495142.2014.899811","title":"Determinants of Consumers\u2019 Attitudes Toward a Sport Sponsorship: A Tale from College Athletics","display_name":"Determinants of Consumers\u2019 Attitudes Toward a Sport Sponsorship: A Tale from College Athletics","publication_year":2014,"publication_date":"2014-07-03","ids":{"openalex":"https://openalex.org/W1967403668","doi":"https://doi.org/10.1080/10495142.2014.899811","mag":"1967403668"},"language":"en","primary_location":{"id":"doi:10.1080/10495142.2014.899811","doi":"https://doi.org/10.1080/10495142.2014.899811","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2014.899811","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit &amp; Public Sector Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102767800","display_name":"Yong Jae Ko","orcid":"https://orcid.org/0000-0002-4134-2539","observed_orcids":["https://orcid.org/0000-0002-4134-2539"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Yong Jae Ko","raw_affiliation_strings":["Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, Florida, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, Florida, USA","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080399097","display_name":"Yukyoum Kim","orcid":"https://orcid.org/0000-0002-4430-7659","observed_orcids":["https://orcid.org/0000-0002-4430-7659"]},"institutions":[{"id":"https://openalex.org/I139264467","display_name":"Seoul National University","ror":"https://ror.org/04h9pn542","country_code":"KR","type":"education","lineage":["https://openalex.org/I139264467"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yu Kyoum Kim","raw_affiliation_strings":["Department of Physical Education, Seoul National University, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Physical Education, Seoul National University, Seoul, South Korea","institution_ids":["https://openalex.org/I139264467"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102767800"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":null,"apc_paid":null,"fwci":3.2049,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.92971338,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"26","issue":"3","first_page":"185","last_page":"207"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.843999981880188},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8740000128746033},{"id":"https://openalex.org/keywords/college-athletics","display_name":"college athletics","score":0.9980000257492065},{"id":"https://openalex.org/keywords/perceived-congruence","display_name":"perceived congruence","score":0.8579999804496765}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7150797843933105},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6685487627983093},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5832914113998413},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5426623225212097},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.5305992364883423},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5154367685317993},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5088136792182922},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4992799758911133},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.44635260105133057},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.4357193410396576},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39679425954818726},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.38144952058792114},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35547810792922974},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2484218180179596},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.14719051122665405},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.11077404022216797},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10495142.2014.899811","doi":"https://doi.org/10.1080/10495142.2014.899811","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2014.899811","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit &amp; Public Sector Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":90,"referenced_works":["https://openalex.org/W57964274","https://openalex.org/W93503855","https://openalex.org/W145289643","https://openalex.org/W188817949","https://openalex.org/W964394935","https://openalex.org/W1480544864","https://openalex.org/W1486267830","https://openalex.org/W1494565151","https://openalex.org/W1542914571","https://openalex.org/W1545215296","https://openalex.org/W1607297761","https://openalex.org/W1966636510","https://openalex.org/W1967514648","https://openalex.org/W1973687016","https://openalex.org/W1975456960","https://openalex.org/W1978274897","https://openalex.org/W1978805558","https://openalex.org/W1981638451","https://openalex.org/W1982842010","https://openalex.org/W1991670833","https://openalex.org/W1992852518","https://openalex.org/W1998452462","https://openalex.org/W2003093175","https://openalex.org/W2004716031","https://openalex.org/W2008447925","https://openalex.org/W2014499910","https://openalex.org/W2018201949","https://openalex.org/W2024507896","https://openalex.org/W2026052996","https://openalex.org/W2026368098","https://openalex.org/W2028809046","https://openalex.org/W2029276573","https://openalex.org/W2030482001","https://openalex.org/W2032815918","https://openalex.org/W2036389121","https://openalex.org/W2045656729","https://openalex.org/W2047361420","https://openalex.org/W2047575389","https://openalex.org/W2047579316","https://openalex.org/W2048596239","https://openalex.org/W2054010477","https://openalex.org/W2055584923","https://openalex.org/W2057172983","https://openalex.org/W2060855982","https://openalex.org/W2061288618","https://openalex.org/W2064982479","https://openalex.org/W2071412573","https://openalex.org/W2073462901","https://openalex.org/W2076389556","https://openalex.org/W2081229662","https://openalex.org/W2084555686","https://openalex.org/W2089822357","https://openalex.org/W2102788474","https://openalex.org/W2106449805","https://openalex.org/W2108698324","https://openalex.org/W2109223853","https://openalex.org/W2112017619","https://openalex.org/W2113128806","https://openalex.org/W2122912498","https://openalex.org/W2134020984","https://openalex.org/W2134694239","https://openalex.org/W2135968761","https://openalex.org/W2137247419","https://openalex.org/W2142175015","https://openalex.org/W2151950187","https://openalex.org/W2154480306","https://openalex.org/W2158786704","https://openalex.org/W2159306398","https://openalex.org/W2161521788","https://openalex.org/W2163297822","https://openalex.org/W2168014017","https://openalex.org/W2169294797","https://openalex.org/W2170430750","https://openalex.org/W2179295618","https://openalex.org/W2200020395","https://openalex.org/W2332694823","https://openalex.org/W2333930280","https://openalex.org/W2607559926","https://openalex.org/W2784954700","https://openalex.org/W2798141208","https://openalex.org/W3021353408","https://openalex.org/W3126090267","https://openalex.org/W3157407122","https://openalex.org/W4205327251","https://openalex.org/W4241244867","https://openalex.org/W4248588746","https://openalex.org/W4285719527","https://openalex.org/W4296791454","https://openalex.org/W4298878484","https://openalex.org/W4383905188"],"related_works":["https://openalex.org/W2531761921","https://openalex.org/W2064982479","https://openalex.org/W7098728983","https://openalex.org/W2346514706","https://openalex.org/W2549401493","https://openalex.org/W2987139456","https://openalex.org/W3215392205","https://openalex.org/W7113461355","https://openalex.org/W2148957880","https://openalex.org/W4224984870"],"abstract_inverted_index":{"Although":[0],"sponsorship":[1,20,47,132],"is":[2],"considered":[3],"one":[4],"of":[5,25,35,69,89,102,113,130],"the":[6,23,29,58,67,74,77,104,107,121],"most":[7],"important":[8,126],"revenue":[9],"sources,":[10],"there":[11],"have":[12],"been":[13],"surprisingly":[14],"few":[15],"attempts":[16],"to":[17,39,57],"explain":[18],"how":[19],"works":[21],"in":[22,28,48,93],"mind":[24],"a":[26,70,86,94,116,131],"consumer":[27],"nonprofit":[30],"business":[31],"segment.":[32],"The":[33],"purpose":[34],"this":[36],"study":[37,64],"was":[38],"identify":[40],"factors":[41,55],"that":[42,99],"determine":[43],"consumers\u2019":[44],"attitudes":[45,114],"toward":[46,115],"college":[49,117],"athletics.":[50],"A":[51,80],"conceptual":[52],"model":[53,83],"includes":[54],"related":[56],"sports":[59],"property/event/team":[60],"and":[61,76,106,120],"sponsors.":[62],"This":[63],"also":[65],"examined":[66],"role":[68],"perceived":[71,122],"congruence":[72,123],"between":[73],"sponsor":[75,105],"sponsored":[78,108],"property.":[79],"structural":[81],"equation":[82],"test":[84],"using":[85],"convenience":[87],"sample":[88],"460":[90],"students":[91],"enrolled":[92],"division":[95],"I-A":[96],"university":[97],"suggested":[98],"specific":[100],"characteristics":[101],"both":[103],"event":[109],"are":[110],"significant":[111],"determinants":[112],"athletic":[118],"sponsorship,":[119],"plays":[124],"an":[125],"part":[127],"as":[128],"moderator":[129],"perception\u2013attitude":[133],"link.":[134]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":5},{"year":2016,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
