{"id":"https://openalex.org/W1967135372","doi":"https://doi.org/10.1080/10641734.1996.10505051","title":"Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis","display_name":"Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis","publication_year":1996,"publication_date":"1996-09-01","ids":{"openalex":"https://openalex.org/W1967135372","doi":"https://doi.org/10.1080/10641734.1996.10505051","mag":"1967135372"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.1996.10505051","doi":"https://doi.org/10.1080/10641734.1996.10505051","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1996.10505051","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues & Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035183131","display_name":"Richard M. Sparkman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I92688161","display_name":"Acadia University","ror":"https://ror.org/00839we02","country_code":"CA","type":"education","lineage":["https://openalex.org/I92688161"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Richard Sparkman","raw_affiliation_strings":["Acadia University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Acadia University, USA","institution_ids":["https://openalex.org/I92688161"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5035183131"],"corresponding_institution_ids":["https://openalex.org/I92688161"],"apc_list":null,"apc_paid":null,"fwci":3.1483,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.91558849,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"18","issue":"2","first_page":"53","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.14589999616146088,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.13279999792575836,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-content-analysis","display_name":"advertising content analysis","score":0.9470000267028809},{"id":"https://openalex.org/keywords/regional-geography","display_name":"regional geography","score":0.7590000033378601},{"id":"https://openalex.org/keywords/sampling-bias","display_name":"sampling bias","score":0.6579999923706055},{"id":"https://openalex.org/keywords/geographic-representativeness","display_name":"geographic representativeness","score":0.8420000076293945},{"id":"https://openalex.org/keywords/american-advertising","display_name":"American advertising","score":0.6000000238418579}],"concepts":[{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.7567532658576965},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6760792136192322},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6718579530715942},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.5711427927017212},{"id":"https://openalex.org/C96597354","wikidata":"https://www.wikidata.org/wiki/Q273062","display_name":"Stern","level":2,"score":0.5469033718109131},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.48385632038116455},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.48095598816871643},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.45751944184303284},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.42701655626296997},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33788809180259705},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23598161339759827},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17738226056098938},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1636352837085724},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.15517818927764893},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1323794424533844},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.10555514693260193},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.05335813760757446},{"id":"https://openalex.org/C94915269","wikidata":"https://www.wikidata.org/wiki/Q1834857","display_name":"Detector","level":2,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C195244886","wikidata":"https://www.wikidata.org/wiki/Q41493","display_name":"Ancient history","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.1996.10505051","doi":"https://doi.org/10.1080/10641734.1996.10505051","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1996.10505051","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues & Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W241145278","https://openalex.org/W1584296244","https://openalex.org/W1965680380","https://openalex.org/W1976559812","https://openalex.org/W1983672169","https://openalex.org/W1990835645","https://openalex.org/W2002949094","https://openalex.org/W2004255104","https://openalex.org/W2010814763","https://openalex.org/W2022472141","https://openalex.org/W2035040004","https://openalex.org/W2040991221","https://openalex.org/W2052071660","https://openalex.org/W2056659501","https://openalex.org/W2062575445","https://openalex.org/W2103851991","https://openalex.org/W2115844120","https://openalex.org/W2159083146","https://openalex.org/W2284260793","https://openalex.org/W2317148696","https://openalex.org/W2317573547","https://openalex.org/W2318901663","https://openalex.org/W2332189414","https://openalex.org/W2419207860","https://openalex.org/W2419469641","https://openalex.org/W2902225836"],"related_works":["https://openalex.org/W1527994007","https://openalex.org/W2085209418","https://openalex.org/W2953553346","https://openalex.org/W2987459289","https://openalex.org/W1064425233","https://openalex.org/W2410242603","https://openalex.org/W2040770650","https://openalex.org/W3091932040","https://openalex.org/W2611648795","https://openalex.org/W2734665322"],"abstract_inverted_index":{"Over":[0],"one":[1],"hundred":[2],"studies":[3,36,69],"on":[4,16,40],"American":[5],"advertising":[6],"content":[7,18],"have":[8,31],"been":[9,32],"published":[10],"since":[11],"Resnik":[12],"and":[13,66],"Stern's":[14],"research":[15],"information":[17],"appeared":[19],"in":[20,25],"the":[21,51,60,64,77,82],"Journal":[22],"of":[23,29,54,57,63,81,84],"Marketing":[24],"1977.":[26],"The":[27],"majority":[28],"these":[30],"presented":[33],"as":[34],"national":[35],"even":[37],"though":[38],"based":[39],"samples":[41],"obtained":[42],"from":[43],"limited":[44],"geographic":[45,52,61],"areas.":[46],"This":[47],"paper":[48],"demonstrates":[49],"that":[50,67,76],"scope":[53,62],"a":[55],"sample":[56,78],"advertisements":[58,85],"limits":[59],"findings":[65],"few":[68],"meet":[70],"Ferber's":[71],"(1977)":[72],"requirement":[73],"by":[74],"showing":[75],"is":[79],"representative":[80],"population":[83],"being":[86],"studied.":[87]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}