{"id":"https://openalex.org/W1967097098","doi":"https://doi.org/10.1002/dir.4000080210","title":"Database marketing and its measurements of success","display_name":"Database marketing and its measurements of success","publication_year":1994,"publication_date":"1994-05-01","ids":{"openalex":"https://openalex.org/W1967097098","doi":"https://doi.org/10.1002/dir.4000080210","mag":"1967097098"},"language":"en","primary_location":{"id":"doi:10.1002/dir.4000080210","doi":"https://doi.org/10.1002/dir.4000080210","is_oa":false,"landing_page_url":"https://doi.org/10.1002/dir.4000080210","pdf_url":null,"source":{"id":"https://openalex.org/S82491246","display_name":"Journal of Direct Marketing","issn_l":"0892-0591","issn":["0892-0591","1522-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Direct Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Paul Wang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paul Wang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5006879283","display_name":"Ted Splegel","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ted Splegel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.6839,"has_fulltext":false,"cited_by_count":62,"citation_normalized_percentile":{"value":0.94317096,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"2","first_page":"73","last_page":"81"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.11800000071525574,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/database-marketing","display_name":"database marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.7519999742507935},{"id":"https://openalex.org/keywords/success-indicators","display_name":"success indicators","score":0.5950000286102295},{"id":"https://openalex.org/keywords/customer-data","display_name":"customer data","score":0.5350000262260437},{"id":"https://openalex.org/keywords/performance-evaluation","display_name":"performance evaluation","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5283216834068298},{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.4981038570404053},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.4734884202480316},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4162188470363617},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3593409061431885},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2849981188774109},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.08455201983451843}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/dir.4000080210","doi":"https://doi.org/10.1002/dir.4000080210","is_oa":false,"landing_page_url":"https://doi.org/10.1002/dir.4000080210","pdf_url":null,"source":{"id":"https://openalex.org/S82491246","display_name":"Journal of Direct Marketing","issn_l":"0892-0591","issn":["0892-0591","1522-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Direct Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4244626907","https://openalex.org/W1549372905","https://openalex.org/W4236678258","https://openalex.org/W4249133264","https://openalex.org/W91999790","https://openalex.org/W2075606500","https://openalex.org/W2104422987","https://openalex.org/W639741556","https://openalex.org/W2725525454","https://openalex.org/W2903798366"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
