{"id":"https://openalex.org/W1966557107","doi":"https://doi.org/10.1080/108107399127020","title":"A Critical Perspective on the Drug Czar's Antidrug Media Campaign","display_name":"A Critical Perspective on the Drug Czar's Antidrug Media Campaign","publication_year":1999,"publication_date":"1999-06-01","ids":{"openalex":"https://openalex.org/W1966557107","doi":"https://doi.org/10.1080/108107399127020","mag":"1966557107","pmid":"https://pubmed.ncbi.nlm.nih.gov/10977283"},"language":"en","primary_location":{"id":"doi:10.1080/108107399127020","doi":"https://doi.org/10.1080/108107399127020","is_oa":false,"landing_page_url":"https://doi.org/10.1080/108107399127020","pdf_url":null,"source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051505726","display_name":"William DeJong","orcid":"https://orcid.org/0000-0003-4964-0466","observed_orcids":["https://orcid.org/0000-0003-4964-0466"]},"institutions":[{"id":"https://openalex.org/I136199984","display_name":"Harvard University","ror":"https://ror.org/03vek6s52","country_code":"US","type":"education","lineage":["https://openalex.org/I136199984"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"William Dejong, Lawrence Wallack","raw_affiliation_strings":["Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA. bdejong@edc.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA. bdejong@edc.org","institution_ids":["https://openalex.org/I136199984"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5051505726"],"corresponding_institution_ids":["https://openalex.org/I136199984"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.10845907,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"4","issue":"2","first_page":"155","last_page":"160"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10043","display_name":"Substance Abuse Treatment and Outcomes","score":0.6723999977111816,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T10043","display_name":"Substance Abuse Treatment and Outcomes","score":0.6723999977111816,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.2734000086784363,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.03269999846816063,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/office-of-national-drug-control-policy","display_name":"Office of National Drug Control Policy","score":0.9610000252723694},{"id":"https://openalex.org/keywords/adolescent-substance-use","display_name":"adolescent substance use","score":0.722000002861023},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.5849999785423279},{"id":"https://openalex.org/keywords/fear-appeals","display_name":"fear appeals","score":0.8769999742507935},{"id":"https://openalex.org/keywords/substance-abuse-prevention","display_name":"substance use prevention","score":0.6650000214576721},{"id":"https://openalex.org/keywords/drug-treatment-programs","display_name":"drug treatment programs","score":0.7210000157356262},{"id":"https://openalex.org/keywords/community-based-prevention","display_name":"community-based prevention","score":0.8289999961853027},{"id":"https://openalex.org/keywords/gateway-drugs","display_name":"gateway drugs","score":0.6629999876022339},{"id":"https://openalex.org/keywords/alcohol-and-tobacco","display_name":"alcohol and tobacco","score":0.847000002861023},{"id":"https://openalex.org/keywords/political-action","display_name":"political action","score":0.625},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.6940000057220459}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7883085012435913},{"id":"https://openalex.org/C2780035454","wikidata":"https://www.wikidata.org/wiki/Q8386","display_name":"Drug","level":2,"score":0.522512674331665},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3717944025993347},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32699698209762573},{"id":"https://openalex.org/C98274493","wikidata":"https://www.wikidata.org/wiki/Q128406","display_name":"Pharmacology","level":1,"score":0.1723642647266388},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.161596417427063},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D001521","descriptor_name":"Behavior Therapy","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000458","qualifier_name":"organization & administration","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008402","descriptor_name":"Mass Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D011634","descriptor_name":"Public Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014483","descriptor_name":"United States Dept. of Health and Human Services","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D019966","descriptor_name":"Substance-Related Disorders","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":true}],"locations_count":2,"locations":[{"id":"doi:10.1080/108107399127020","doi":"https://doi.org/10.1080/108107399127020","is_oa":false,"landing_page_url":"https://doi.org/10.1080/108107399127020","pdf_url":null,"source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},{"id":"pmid:10977283","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/10977283","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of health communication","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","score":0.8371999859809875,"id":"https://metadata.un.org/sdg/3"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1998436839","https://openalex.org/W3201164319","https://openalex.org/W7063883686","https://openalex.org/W2330895276","https://openalex.org/W1995459980","https://openalex.org/W7095505321","https://openalex.org/W2338250993","https://openalex.org/W2057945228","https://openalex.org/W7004729648","https://openalex.org/W2019075733"],"abstract_inverted_index":{"The":[0,19,49,114],"US":[1],"government's":[2],"Office":[3],"of":[4,26,52,144],"National":[5],"Drug":[6],"Control":[7],"Policy":[8],"(ONDCP)":[9],"launched":[10],"its":[11,41],"new":[12,104],"antidrug":[13],"media":[14,167],"campaign":[15,20,77,97,115,168,187],"in":[16,33,88,106],"July":[17],"1998.":[18],"is":[21,98,180],"likely":[22],"to":[23,128,135,157,192],"increase":[24],"awareness":[25,61],"the":[27,34,76,96,141,165,186],"youth":[28],"drug":[29,83,137],"problem,":[30],"but":[31,62],"shortcomings":[32],"campaign's":[35],"early":[36],"implementation":[37],"raise":[38],"questions":[39],"about":[40],"potential":[42],"for":[43,72,183],"changing":[44],"behavior.":[45],"Shortcomings":[46],"include:":[47],"a)":[48],"first":[50,142],"wave":[51,143],"ONDCP's":[53],"television":[54,145],"advertisements":[55,146],"are":[56],"focused":[57],"on":[58,81],"reinforcing":[59],"problem":[60],"do":[63],"not":[64,117,189],"model":[65],"skills":[66],"or":[67,109,171],"provide":[68],"other":[69],"information":[70],"necessary":[71],"behavior":[73],"change;":[74],"b)":[75],"provides":[78],"insufficient":[79],"focus":[80],"promoting":[82],"treatment":[84],"and":[85,121,130,139],"citizen":[86],"involvement":[87],"local":[89],"prevention":[90,111],"activities,":[91],"including":[92],"political":[93],"action;":[94],"c)":[95],"being":[99],"implemented":[100],"without":[101],"a":[102,125,133,151,177],"major":[103],"investment":[105],"drug-treatment":[107],"programs":[108],"community-based":[110],"programs;":[112],"d)":[113],"does":[116],"substantively":[118],"address":[119],"alcohol":[120],"tobacco,":[122],"which":[123],"pose":[124],"clear":[126],"threat":[127],"health":[129],"serve":[131],"as":[132,176],"\"gateway\"":[134],"illicit":[136],"use;":[138],"e)":[140],"use":[147],"exaggerated":[148],"fear":[149],"appeals,":[150],"strategy":[152],"shown":[153],"by":[154],"research":[155,175],"rarely":[156],"be":[158],"successful.":[159],"Only":[160],"time":[161],"will":[162,169,188],"tell":[163],"whether":[164],"ONDCP":[166],"succeed":[170],"fail.":[172],"Using":[173],"past":[174],"guide,":[178],"there":[179],"legitimate":[181],"reason":[182],"concern":[184],"that":[185],"live":[190],"up":[191],"expectations.":[193]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}