{"id":"https://openalex.org/W1966554383","doi":"https://doi.org/10.1002/tie.21621","title":"Innovation's Second Step","display_name":"Innovation's Second Step","publication_year":2014,"publication_date":"2014-04-25","ids":{"openalex":"https://openalex.org/W1966554383","doi":"https://doi.org/10.1002/tie.21621","mag":"1966554383"},"language":"en","primary_location":{"id":"doi:10.1002/tie.21621","doi":"https://doi.org/10.1002/tie.21621","is_oa":false,"landing_page_url":"https://doi.org/10.1002/tie.21621","pdf_url":null,"source":{"id":"https://openalex.org/S49396926","display_name":"Thunderbird International Business Review","issn_l":"1096-4762","issn":["1096-4762","1520-6874"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Thunderbird International Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101948350","display_name":"Timothy J. Wilkinson","orcid":"https://orcid.org/0000-0002-7679-4746","observed_orcids":["https://orcid.org/0000-0002-7679-4746"]},"institutions":[{"id":"https://openalex.org/I168046917","display_name":"Whitworth University","ror":"https://ror.org/04j9d0s43","country_code":"US","type":"education","lineage":["https://openalex.org/I168046917"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Timothy J. Wilkinson","raw_affiliation_strings":["School of Business at Whitworth University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business at Whitworth University","institution_ids":["https://openalex.org/I168046917"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102735855","display_name":"Andrew R. Thomas","orcid":"https://orcid.org/0000-0002-2548-7535","observed_orcids":["https://orcid.org/0000-0002-2548-7535"]},"institutions":[{"id":"https://openalex.org/I110152177","display_name":"University of Akron","ror":"https://ror.org/02kyckx55","country_code":"US","type":"education","lineage":["https://openalex.org/I110152177"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andrew R. Thomas","raw_affiliation_strings":["University of Akron","#N#University of Akron#N#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Akron","institution_ids":["https://openalex.org/I110152177"]},{"raw_affiliation_string":"#N#University of Akron#N#","institution_ids":["https://openalex.org/I110152177"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101948350"],"corresponding_institution_ids":["https://openalex.org/I168046917"],"apc_list":{"value":3460,"currency":"USD","value_usd":3460},"apc_paid":null,"fwci":11.0923,"has_fulltext":false,"cited_by_count":131,"citation_normalized_percentile":{"value":0.97800963,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"56","issue":"3","first_page":"273","last_page":"284"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.358599990606308,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.358599990606308,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.30079999566078186,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.13680000603199005,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/channel-management","display_name":"channel management","score":0.8370000123977661},{"id":"https://openalex.org/keywords/distribution-strategy","display_name":"distribution strategy","score":0.7900000214576721},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7599999904632568},{"id":"https://openalex.org/keywords/scale-up","display_name":"scale-up","score":0.7590000033378601},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.6159999966621399},{"id":"https://openalex.org/keywords/innovation-strategy","display_name":"innovation strategy","score":0.625}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6440268158912659},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5943987965583801},{"id":"https://openalex.org/C2776289891","wikidata":"https://www.wikidata.org/wiki/Q1931511","display_name":"Neglect","level":2,"score":0.5613207221031189},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5386410355567932},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5320037007331848},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5257914066314697},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5078454613685608},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.5001287460327148},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.44341611862182617},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22326061129570007},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1002/tie.21621","doi":"https://doi.org/10.1002/tie.21621","is_oa":false,"landing_page_url":"https://doi.org/10.1002/tie.21621","pdf_url":null,"source":{"id":"https://openalex.org/S49396926","display_name":"Thunderbird International Business Review","issn_l":"1096-4762","issn":["1096-4762","1520-6874"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Thunderbird International Business Review","raw_type":"journal-article"},{"id":"pmh:oai:digitalcommons.whitworth.edu:businessfaculty-1019","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.whitworth.edu/businessfaculty/19","pdf_url":null,"source":{"id":"https://openalex.org/S4377196797","display_name":"Whitworth Digital Commons (Whitworth University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168046917","host_organization_name":"Whitworth University","host_organization_lineage":["https://openalex.org/I168046917"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"School of Business Faculty Scholarship","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.7207000255584717}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W108965959","https://openalex.org/W196117963","https://openalex.org/W578273447","https://openalex.org/W948076192","https://openalex.org/W1564184439","https://openalex.org/W1603504818","https://openalex.org/W1987048591","https://openalex.org/W1994738723","https://openalex.org/W2041495592","https://openalex.org/W2050308155","https://openalex.org/W2061819247","https://openalex.org/W2065374629","https://openalex.org/W2109349671","https://openalex.org/W2115843159","https://openalex.org/W2123816810","https://openalex.org/W2161149562","https://openalex.org/W2304713347","https://openalex.org/W2320838828","https://openalex.org/W2396060597","https://openalex.org/W2469353195","https://openalex.org/W2565055448","https://openalex.org/W2607059661","https://openalex.org/W3023073054","https://openalex.org/W3157390929","https://openalex.org/W4362605236","https://openalex.org/W6634024652"],"related_works":["https://openalex.org/W7028141803","https://openalex.org/W329127463","https://openalex.org/W7005788299","https://openalex.org/W4401258015","https://openalex.org/W1571183238","https://openalex.org/W327861126","https://openalex.org/W2025920238","https://openalex.org/W4404424455","https://openalex.org/W4407593346","https://openalex.org/W3180962227"],"abstract_inverted_index":{"Innovative":[0],"companies":[1],"often":[2],"place":[3],"their":[4,59,94,119],"emphasis":[5],"on":[6,74],"invention,":[7],"research,":[8],"and":[9,77,98],"new":[10,75],"product":[11],"development,":[12],"even":[13],"as":[14,80,93,111,116,135,137],"they":[15,99,117],"neglect":[16],"the":[17,23,32],"process":[18],"of":[19],"bringing":[20],"products":[21,95],"to":[22,36,46,101,121],"marketplace":[24],"in":[25],"a":[26,65,91],"way":[27],"that":[28,39,85],"is":[29],"advantageous":[30],"over":[31],"long":[33],"term.":[34],"Small":[35],"medium-sized":[37,127],"businesses":[38],"are":[40,43,96,109,140],"scaling":[41],"up":[42,123],"particularly":[44],"vulnerable":[45],"entering":[47],"into":[48,129],"unfavorable":[49],"distribution":[50,79],"arrangements":[51],"with":[52],"large":[53,130],"mass-market":[54],"retailers.":[55],"Often,":[56],"managers":[57,113],"assume":[58],"firm":[60],"will":[61],"automatically":[62],"benefit":[63],"from":[64,124],"technological":[66],"or":[67,126],"creative":[68],"breakthrough.":[69],"Rather":[70],"than":[71],"focusing":[72],"solely":[73],"innovations":[76,120],"viewing":[78],"an":[81],"afterthought,":[82],"we":[83],"suggest":[84],"innovative":[86],"firms":[87,128],"make":[88],"channel":[89],"management":[90],"priority":[92],"discovered":[97],"attempt":[100],"reach":[102],"more":[103],"customers.":[104],"In":[105],"this":[106],"article,":[107],"strategies":[108],"offered":[110],"paths":[112],"should":[114],"consider":[115],"use":[118],"scale":[122],"small":[125],"companies.":[131],"Steps":[132],"for":[133],"implementation":[134],"well":[136],"concurrent":[138],"risks":[139],"also":[141],"presented.":[142],"\u00a9":[143],"2014":[144],"Wiley":[145],"Periodicals,":[146],"Inc.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":16},{"year":2022,"cited_by_count":24},{"year":2021,"cited_by_count":21},{"year":2020,"cited_by_count":19},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":7},{"year":2015,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}