{"id":"https://openalex.org/W196581263","doi":"https://doi.org/10.1017/s1068280500006882","title":"Consumer Response to Perceived Value and Generic Advertising","display_name":"Consumer Response to Perceived Value and Generic Advertising","publication_year":2014,"publication_date":"2014-04-01","ids":{"openalex":"https://openalex.org/W196581263","doi":"https://doi.org/10.1017/s1068280500006882","mag":"196581263"},"language":"en","primary_location":{"id":"doi:10.1017/s1068280500006882","doi":"https://doi.org/10.1017/s1068280500006882","is_oa":false,"landing_page_url":"https://doi.org/10.1017/s1068280500006882","pdf_url":null,"source":{"id":"https://openalex.org/S2764593300","display_name":"Agricultural and Resource Economics Review","issn_l":"1068-2805","issn":["1068-2805","2372-2614"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","doaj","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311721","host_organization_name":"Cambridge University Press","host_organization_lineage":["https://openalex.org/P4310311721","https://openalex.org/P4310311702"],"host_organization_lineage_names":["Cambridge University Press","University of Cambridge"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agricultural and Resource Economics Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","datacite","doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://ageconsearch.umn.edu/record/164904","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024565657","display_name":"Matthew Jude Salois","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2801443033","display_name":"Florida Department of Citrus","ror":"https://ror.org/057s1m822","country_code":"US","type":"government","lineage":["https://openalex.org/I2801443033"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Matthew J. Salois","raw_affiliation_strings":["Florida Department of Citrus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Florida Department of Citrus","institution_ids":["https://openalex.org/I2801443033"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015773213","display_name":"Amber Reilly","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2801443033","display_name":"Florida Department of Citrus","ror":"https://ror.org/057s1m822","country_code":"US","type":"government","lineage":["https://openalex.org/I2801443033"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Amber Reilly","raw_affiliation_strings":["Florida Department of Citrus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Florida Department of Citrus","institution_ids":["https://openalex.org/I2801443033"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5024565657"],"corresponding_institution_ids":["https://openalex.org/I2801443033"],"apc_list":{"value":2600,"currency":"USD","value_usd":2600},"apc_paid":null,"fwci":6.3979,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.95639409,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"43","issue":"1","first_page":"17","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generic-advertising","display_name":"generic advertising","score":0.9769999980926514},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9890000224113464},{"id":"https://openalex.org/keywords/orange-juice","display_name":"orange juice","score":0.8550000190734863},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.699999988079071},{"id":"https://openalex.org/keywords/advertising-awareness","display_name":"advertising awareness","score":0.6930000185966492},{"id":"https://openalex.org/keywords/consumption","display_name":"consumption","score":0.4790000021457672},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.5450000166893005}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8242995738983154},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6416822671890259},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6034332513809204},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4246104955673218},{"id":"https://openalex.org/C2992423453","wikidata":"https://www.wikidata.org/wiki/Q219059","display_name":"Orange juice","level":2,"score":0.4150409996509552},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39564988017082214},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11649578809738159},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08887261152267456},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.05961489677429199},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":8,"locations":[{"id":"doi:10.1017/s1068280500006882","doi":"https://doi.org/10.1017/s1068280500006882","is_oa":false,"landing_page_url":"https://doi.org/10.1017/s1068280500006882","pdf_url":null,"source":{"id":"https://openalex.org/S2764593300","display_name":"Agricultural and Resource Economics Review","issn_l":"1068-2805","issn":["1068-2805","2372-2614"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","doaj","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311721","host_organization_name":"Cambridge University Press","host_organization_lineage":["https://openalex.org/P4310311721","https://openalex.org/P4310311702"],"host_organization_lineage_names":["Cambridge University Press","University of Cambridge"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agricultural and Resource Economics Review","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ags:arerjl:164904","doi":null,"is_oa":false,"landing_page_url":"https://ageconsearch.umn.edu/record/164904/files/ARER%202014%2004%20Salois%20AgEcon%20PrePub.pdf","pdf_url":"https://ageconsearch.umn.edu/record/164904/files/ARER%202014%2004%20Salois%20AgEcon%20PrePub.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:RePEc:ags:arerjl:165902","doi":null,"is_oa":false,"landing_page_url":"https://ageconsearch.umn.edu/record/165902/files/ARER2014%2043x1%20AEA%20Salois.pdf","pdf_url":"https://ageconsearch.umn.edu/record/165902/files/ARER2014%2043x1%20AEA%20Salois.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:ageconsearch.umn.edu:164904","doi":null,"is_oa":true,"landing_page_url":"http://ageconsearch.umn.edu/record/164904","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ageconsearch.umn.edu/record/164904","raw_type":"Text"},{"id":"pmh:oai:ageconsearch.umn.edu:165902","doi":null,"is_oa":true,"landing_page_url":"http://ageconsearch.umn.edu/record/165902","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ageconsearch.umn.edu/record/165902","raw_type":"Text"},{"id":"pmh:oai:RePEc:cup:agrerw:v:43:y:2014:i:01:p:17-30_00","doi":null,"is_oa":false,"landing_page_url":"https://www.cambridge.org/core/product/identifier/S1068280500006882/type/journal_article","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"doi:10.22004/ag.econ.164904","doi":"https://doi.org/10.22004/ag.econ.164904","is_oa":true,"landing_page_url":"https://doi.org/10.22004/ag.econ.164904","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.22004/ag.econ.165902","doi":"https://doi.org/10.22004/ag.econ.165902","is_oa":true,"landing_page_url":"https://doi.org/10.22004/ag.econ.165902","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"pmh:oai:ageconsearch.umn.edu:164904","doi":null,"is_oa":true,"landing_page_url":"http://ageconsearch.umn.edu/record/164904","pdf_url":null,"source":{"id":"https://openalex.org/S4306401616","display_name":"AgEcon Search (University of Minnesota, USA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210120349","host_organization_name":"University of Minnesota Rochester","host_organization_lineage":["https://openalex.org/I4210120349"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ageconsearch.umn.edu/record/164904","raw_type":"Text"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320310017","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97"},{"id":"https://openalex.org/F4320310795","display_name":"Agricultural and Applied Economics Association","ror":"https://ror.org/04e5cyn06"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1527943997","https://openalex.org/W1904510218","https://openalex.org/W1973559050","https://openalex.org/W1981843508","https://openalex.org/W1986150051","https://openalex.org/W1992793272","https://openalex.org/W1993060972","https://openalex.org/W2001193722","https://openalex.org/W2017679397","https://openalex.org/W2018962458","https://openalex.org/W2024924955","https://openalex.org/W2043465360","https://openalex.org/W2046752514","https://openalex.org/W2057428743","https://openalex.org/W2090873661","https://openalex.org/W2095498460","https://openalex.org/W2097614924","https://openalex.org/W2098545394","https://openalex.org/W2108544395","https://openalex.org/W2120319359","https://openalex.org/W2122484031","https://openalex.org/W2126412083","https://openalex.org/W2133037631","https://openalex.org/W2150995680","https://openalex.org/W2153978093","https://openalex.org/W2331389313","https://openalex.org/W2997960800","https://openalex.org/W3124228313","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W610673648","https://openalex.org/W7113725755","https://openalex.org/W2283796260","https://openalex.org/W1529177339","https://openalex.org/W2180646701","https://openalex.org/W2098545394","https://openalex.org/W7097817017","https://openalex.org/W1989530016","https://openalex.org/W2051690104","https://openalex.org/W1579431554"],"abstract_inverted_index":{"This":[0],"study":[1],"examines":[2],"the":[3,33,58,89,92],"relationship":[4],"between":[5,35,41],"generic":[6,42,51,79],"advertising":[7,25,43,52,82],"and":[8,27,37,40,44,47,75,96],"perceived":[9,23,38,45,67],"value":[10,39,46,68],"for":[11],"100":[12],"percent":[13],"orange":[14,54],"juice":[15,55],"using":[16],"data":[17],"from":[18],"a":[19],"survey":[20],"on":[21,61],"consumption,":[22],"value,":[24],"awareness,":[26],"other":[28],"key":[29],"measures.":[30],"We":[31],"investigate":[32],"relationships":[34],"consumption":[36,74],"identify":[48],"features":[49],"of":[50,53,91],"that":[56,66],"have":[57],"greatest":[59],"influence":[60],"consumers.":[62],"Our":[63],"analysis":[64],"indicates":[65],"is":[69,76,83],"strongly":[70],"associated":[71],"with":[72],"increased":[73],"influenced":[77],"by":[78],"advertising.":[80],"Generic":[81],"most":[84],"effective":[85],"when":[86],"consumers":[87],"view":[88],"content":[90],"ads":[93],"as":[94],"genuine":[95],"relevant.":[97]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
