{"id":"https://openalex.org/W1964201078","doi":"https://doi.org/10.1016/j.chb.2012.06.030","title":"A private versus a public space: Anonymity and buying decorative symbolic goods for avatars in a virtual world","display_name":"A private versus a public space: Anonymity and buying decorative symbolic goods for avatars in a virtual world","publication_year":2012,"publication_date":"2012-07-21","ids":{"openalex":"https://openalex.org/W1964201078","doi":"https://doi.org/10.1016/j.chb.2012.06.030","mag":"1964201078"},"language":"en","primary_location":{"id":"doi:10.1016/j.chb.2012.06.030","doi":"https://doi.org/10.1016/j.chb.2012.06.030","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2012.06.030","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-3","jufo-3","ki-jl-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067879852","display_name":"Rong\u2010An Shang","orcid":"https://orcid.org/0000-0003-2268-3853","observed_orcids":["https://orcid.org/0000-0003-2268-3853"]},"institutions":[{"id":"https://openalex.org/I185940356","display_name":"Soochow University","ror":"https://ror.org/05kvm7n82","country_code":"TW","type":"education","lineage":["https://openalex.org/I185940356"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Rong-An Shang","raw_affiliation_strings":["Dept. of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","Department of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","institution_ids":["https://openalex.org/I185940356"]},{"raw_affiliation_string":"Department of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","institution_ids":["https://openalex.org/I185940356"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100663388","display_name":"Yuchen Chen","orcid":"https://orcid.org/0000-0002-4077-8090","observed_orcids":["https://orcid.org/0000-0002-4077-8090"]},"institutions":[{"id":"https://openalex.org/I185940356","display_name":"Soochow University","ror":"https://ror.org/05kvm7n82","country_code":"TW","type":"education","lineage":["https://openalex.org/I185940356"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Chen Chen","raw_affiliation_strings":["Dept. of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","Department of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","institution_ids":["https://openalex.org/I185940356"]},{"raw_affiliation_string":"Department of Business Administration, Soochow University, 56 Kuei-Yang St., Sec. 1, Taipei, Taiwan, ROC","institution_ids":["https://openalex.org/I185940356"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049143543","display_name":"Sheng\u2010Chieh Huang","orcid":"https://orcid.org/0000-0003-2116-0989","observed_orcids":["https://orcid.org/0000-0003-2116-0989","https://orcid.org/0009-0005-5679-5388"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sheng-Chieh Huang","raw_affiliation_strings":["Softstar Entertainment Inc., Taiwan, ROC","Softstar Entertainment Inc., Taiwan, ROC#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Softstar Entertainment Inc., Taiwan, ROC","institution_ids":[]},{"raw_affiliation_string":"Softstar Entertainment Inc., Taiwan, ROC#TAB#","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5067879852"],"corresponding_institution_ids":["https://openalex.org/I185940356"],"apc_list":{"value":3780,"currency":"USD","value_usd":3780},"apc_paid":null,"fwci":4.774,"has_fulltext":false,"cited_by_count":62,"citation_normalized_percentile":{"value":0.94092622,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"28","issue":"6","first_page":"2227","last_page":"2235"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.13500000536441803,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00570000009611249,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/symbolic-consumption","display_name":"symbolic consumption","score":0.6589999794960022},{"id":"https://openalex.org/keywords/virtual-goods","display_name":"virtual goods","score":0.656000018119812},{"id":"https://openalex.org/keywords/avatars","display_name":"avatars","score":0.9369999766349792},{"id":"https://openalex.org/keywords/virtual-worlds","display_name":"virtual worlds","score":0.7739999890327454},{"id":"https://openalex.org/keywords/anonymity","display_name":"anonymity","score":0.625},{"id":"https://openalex.org/keywords/self-presentation","display_name":"self-presentation","score":0.949999988079071},{"id":"https://openalex.org/keywords/social-presence","display_name":"social presence","score":0.9120000004768372},{"id":"https://openalex.org/keywords/telepresence","display_name":"telepresence","score":0.9980000257492065},{"id":"https://openalex.org/keywords/emotional-value","display_name":"emotional value","score":0.8799999952316284},{"id":"https://openalex.org/keywords/social-values","display_name":"social values","score":0.9919999837875366},{"id":"https://openalex.org/keywords/computer-mediated-communication","display_name":"computer-mediated communication","score":0.5519999861717224},{"id":"https://openalex.org/keywords/online-consumer-behavior","display_name":"online consumer behavior","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C178005623","wikidata":"https://www.wikidata.org/wiki/Q308859","display_name":"Anonymity","level":2,"score":0.7643952369689941},{"id":"https://openalex.org/C2776095079","wikidata":"https://www.wikidata.org/wiki/Q489538","display_name":"The Symbolic","level":2,"score":0.6121115684509277},{"id":"https://openalex.org/C3019565508","wikidata":"https://www.wikidata.org/wiki/Q444835","display_name":"Virtual world","level":2,"score":0.5861421227455139},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5439578890800476},{"id":"https://openalex.org/C142039048","wikidata":"https://www.wikidata.org/wiki/Q2379139","display_name":"Virtual economy","level":2,"score":0.520880937576294},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.4777490496635437},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.46955281496047974},{"id":"https://openalex.org/C2985021205","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual space","level":2,"score":0.44187432527542114},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.44015878438949585},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.41528692841529846},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.407274454832077},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36162033677101135},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3504038155078888},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3390980362892151},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3260740041732788},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26430070400238037},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.24256813526153564},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2273198962211609},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19464212656021118},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.17281654477119446},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.17223167419433594},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0972447395324707},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08866098523139954},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.chb.2012.06.030","doi":"https://doi.org/10.1016/j.chb.2012.06.030","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2012.06.030","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-3","jufo-3","ki-jl-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W32545376","https://openalex.org/W205047728","https://openalex.org/W422263596","https://openalex.org/W1492586516","https://openalex.org/W1570770032","https://openalex.org/W1595891490","https://openalex.org/W1899874729","https://openalex.org/W1967226051","https://openalex.org/W1968392918","https://openalex.org/W1975810763","https://openalex.org/W1981765810","https://openalex.org/W1995275894","https://openalex.org/W1996889991","https://openalex.org/W1998284588","https://openalex.org/W1999297692","https://openalex.org/W2009478579","https://openalex.org/W2010101930","https://openalex.org/W2012012480","https://openalex.org/W2012461879","https://openalex.org/W2013310165","https://openalex.org/W2030397666","https://openalex.org/W2031250598","https://openalex.org/W2032633302","https://openalex.org/W2042093593","https://openalex.org/W2044950274","https://openalex.org/W2048002868","https://openalex.org/W2049100283","https://openalex.org/W2054232302","https://openalex.org/W2054432800","https://openalex.org/W2055666392","https://openalex.org/W2057730607","https://openalex.org/W2061146610","https://openalex.org/W2061406679","https://openalex.org/W2066208858","https://openalex.org/W2068313985","https://openalex.org/W2068840337","https://openalex.org/W2080083503","https://openalex.org/W2082811497","https://openalex.org/W2084158726","https://openalex.org/W2085580343","https://openalex.org/W2086642814","https://openalex.org/W2088245667","https://openalex.org/W2112243575","https://openalex.org/W2118745571","https://openalex.org/W2123700829","https://openalex.org/W2124405828","https://openalex.org/W2124668684","https://openalex.org/W2138242322","https://openalex.org/W2139951843","https://openalex.org/W2143948690","https://openalex.org/W2148264542","https://openalex.org/W2153686329","https://openalex.org/W2154280329","https://openalex.org/W2154384880","https://openalex.org/W2163528872","https://openalex.org/W2163846111","https://openalex.org/W2165202340","https://openalex.org/W2167330974","https://openalex.org/W2168262592","https://openalex.org/W2170518204","https://openalex.org/W2316972015","https://openalex.org/W2325428950","https://openalex.org/W2414374457","https://openalex.org/W2415793862","https://openalex.org/W2418183629","https://openalex.org/W2486919185","https://openalex.org/W2504714805","https://openalex.org/W4252307840","https://openalex.org/W4298032087","https://openalex.org/W6662393160","https://openalex.org/W6724573939"],"related_works":["https://openalex.org/W2009848695","https://openalex.org/W2229732100","https://openalex.org/W2045837287","https://openalex.org/W150516809","https://openalex.org/W2296371390","https://openalex.org/W2581016660","https://openalex.org/W4251850015","https://openalex.org/W258004134","https://openalex.org/W1881192354","https://openalex.org/W87867167"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
