{"id":"https://openalex.org/W1964197029","doi":"https://doi.org/10.1108/md-04-2012-0284","title":"An interdisciplinary method for brand association research","display_name":"An interdisciplinary method for brand association research","publication_year":2014,"publication_date":"2014-05-13","ids":{"openalex":"https://openalex.org/W1964197029","doi":"https://doi.org/10.1108/md-04-2012-0284","mag":"1964197029"},"language":"en","primary_location":{"id":"doi:10.1108/md-04-2012-0284","doi":"https://doi.org/10.1108/md-04-2012-0284","is_oa":false,"landing_page_url":"https://doi.org/10.1108/md-04-2012-0284","pdf_url":null,"source":{"id":"https://openalex.org/S154010748","display_name":"Management Decision","issn_l":"0025-1747","issn":["0025-1747","1758-6070"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management Decision","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/11568/245948","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062815344","display_name":"Silvia Ranfagni","orcid":"https://orcid.org/0000-0002-1546-3070","observed_orcids":["https://orcid.org/0000-0002-1546-3070"]},"institutions":[{"id":"https://openalex.org/I45084792","display_name":"University of Florence","ror":"https://ror.org/04jr1s763","country_code":"IT","type":"education","lineage":["https://openalex.org/I45084792"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Silvia Ranfagni","raw_affiliation_strings":["Department of Economics and Management, University of Florence, Florence, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Management, University of Florence, Florence, Italy","institution_ids":["https://openalex.org/I45084792"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022446362","display_name":"Simone Guercini","orcid":"https://orcid.org/0000-0002-7542-6984","observed_orcids":["https://orcid.org/0000-0002-7542-6984"]},"institutions":[{"id":"https://openalex.org/I45084792","display_name":"University of Florence","ror":"https://ror.org/04jr1s763","country_code":"IT","type":"education","lineage":["https://openalex.org/I45084792"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Simone Guercini","raw_affiliation_strings":["Department of Economics and Management, University of Florence, Florence, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Management, University of Florence, Florence, Italy","institution_ids":["https://openalex.org/I45084792"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038084480","display_name":"Belinda Crawford Camiciottoli","orcid":"https://orcid.org/0000-0001-8616-1785","observed_orcids":["https://orcid.org/0000-0001-8616-1785"]},"institutions":[{"id":"https://openalex.org/I108290504","display_name":"University of Pisa","ror":"https://ror.org/03ad39j10","country_code":"IT","type":"education","lineage":["https://openalex.org/I108290504"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Belinda Crawford Camiciottoli","raw_affiliation_strings":["Department of English Studies, University of Pisa, Pisa, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of English Studies, University of Pisa, Pisa, Italy","institution_ids":["https://openalex.org/I108290504"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.2733,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.94215757,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"52","issue":"4","first_page":"724","last_page":"736"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6542999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6542999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3280999958515167,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13910","display_name":"Computational and Text Analysis Methods","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/3300","display_name":"General Social Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.8849999904632568},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.6610000133514404},{"id":"https://openalex.org/keywords/digital-ethnography","display_name":"digital ethnography","score":0.8489999771118164},{"id":"https://openalex.org/keywords/online-communities","display_name":"online communities","score":0.8569999933242798},{"id":"https://openalex.org/keywords/brand-knowledge","display_name":"brand knowledge","score":0.7009999752044678},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7480000257492065},{"id":"https://openalex.org/keywords/interdisciplinary-research-methods","display_name":"interdisciplinary methodology","score":0.656000018119812},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.5979999899864197},{"id":"https://openalex.org/keywords/qualitative-marketing-research","display_name":"qualitative marketing research","score":0.6299999952316284}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.724952220916748},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5564160346984863},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5535314679145813},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.5523359775543213},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5081169605255127},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4935091733932495},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47443071007728577},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4738598167896271},{"id":"https://openalex.org/C179454799","wikidata":"https://www.wikidata.org/wiki/Q132151","display_name":"Ethnography","level":2,"score":0.4454291760921478},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.4111339747905731},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4078213572502136},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.38621169328689575},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3237612247467041},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24990299344062805},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.18177369236946106},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.11745136976242065},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/md-04-2012-0284","doi":"https://doi.org/10.1108/md-04-2012-0284","is_oa":false,"landing_page_url":"https://doi.org/10.1108/md-04-2012-0284","pdf_url":null,"source":{"id":"https://openalex.org/S154010748","display_name":"Management Decision","issn_l":"0025-1747","issn":["0025-1747","1758-6070"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management Decision","raw_type":"journal-article"},{"id":"pmh:oai:arpi.unipi.it:11568/245948","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11568/245948","pdf_url":null,"source":{"id":"https://openalex.org/S4377196265","display_name":"CINECA IRIS Institutial research information system (University of Pisa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I108290504","host_organization_name":"University of Pisa","host_organization_lineage":["https://openalex.org/I108290504"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:flore.unifi.it:2158/997037","doi":null,"is_oa":false,"landing_page_url":"http://www.emeraldinsight.com/loi/md","pdf_url":null,"source":{"id":"https://openalex.org/S4306402033","display_name":"Florence Research (University of Florence)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I45084792","host_organization_name":"University of Florence","host_organization_lineage":["https://openalex.org/I45084792"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:iris.unical.it:20.500.11770/344225","doi":null,"is_oa":false,"landing_page_url":"http://www.emeraldinsight.com/doi/abs/10.1108/MD-04-2012-0284","pdf_url":null,"source":{"id":"https://openalex.org/S4377196898","display_name":"Archive of Doctoral Theses and Digital Collections (University of Calabria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I45204951","host_organization_name":"University of Calabria","host_organization_lineage":["https://openalex.org/I45204951"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:arpi.unipi.it:11568/245948","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11568/245948","pdf_url":null,"source":{"id":"https://openalex.org/S4377196265","display_name":"CINECA IRIS Institutial research information system (University of Pisa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I108290504","host_organization_name":"University of Pisa","host_organization_lineage":["https://openalex.org/I108290504"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W29301864","https://openalex.org/W179005538","https://openalex.org/W284829578","https://openalex.org/W612292061","https://openalex.org/W1496157279","https://openalex.org/W1547253197","https://openalex.org/W1563673077","https://openalex.org/W1908002080","https://openalex.org/W1976222171","https://openalex.org/W1983895294","https://openalex.org/W1984442019","https://openalex.org/W1984804982","https://openalex.org/W1985011020","https://openalex.org/W1994422578","https://openalex.org/W1997188645","https://openalex.org/W1997803987","https://openalex.org/W2005792997","https://openalex.org/W2006491909","https://openalex.org/W2007436416","https://openalex.org/W2010195613","https://openalex.org/W2017129233","https://openalex.org/W2023333681","https://openalex.org/W2031637631","https://openalex.org/W2032335665","https://openalex.org/W2040346823","https://openalex.org/W2041468403","https://openalex.org/W2046062898","https://openalex.org/W2055000837","https://openalex.org/W2055775406","https://openalex.org/W2057431477","https://openalex.org/W2065159593","https://openalex.org/W2067387883","https://openalex.org/W2073858802","https://openalex.org/W2089643886","https://openalex.org/W2113066606","https://openalex.org/W2114571201","https://openalex.org/W2116339812","https://openalex.org/W2121940249","https://openalex.org/W2126682939","https://openalex.org/W2130706307","https://openalex.org/W2132663861","https://openalex.org/W2141969328","https://openalex.org/W2161281004","https://openalex.org/W2174325098","https://openalex.org/W2177336717","https://openalex.org/W2256441838","https://openalex.org/W2302455156","https://openalex.org/W2500672118","https://openalex.org/W2564226227","https://openalex.org/W3125781831","https://openalex.org/W6806696092"],"related_works":["https://openalex.org/W2065655577","https://openalex.org/W2884664588","https://openalex.org/W3007345700","https://openalex.org/W7048928335","https://openalex.org/W4281675397","https://openalex.org/W6990144669","https://openalex.org/W2994753844","https://openalex.org/W7117976820","https://openalex.org/W2256454723","https://openalex.org/W2011260958"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,49,100,129,162],"The":[2,50,101,130,163],"purpose":[3],"of":[4,13,19,59,74,93,108,192,206,210],"this":[5,65],"paper":[6,51,102],"is":[7,204],"to":[8,33,42,88,104,116,138,169],"discuss":[9],"the":[10,17,20,57,68,72,185,190],"current":[11],"role":[12],"qualitative":[14,60,78,117],"research":[15],"in":[16,26,45,56,114,173,200],"analysis":[18],"relations":[21],"between":[22],"brands":[23],"and":[24,111,156,180],"consumers":[25],"new":[27,112,131,208],"market":[28,118],"spaces,":[29],"with":[30,39,80,212],"particular":[31],"reference":[32],"how":[34],"it":[35],"can":[36,135,150],"be":[37,136,152],"enhanced":[38],"quantitative":[40,81],"techniques":[41],"study":[43,170],"interactions":[44],"online":[46,97,174],"communities.":[47],"Design/methodology/approach":[48],"reviews":[52],"key":[53],"scientific":[54],"contributions":[55],"area":[58],"marketing":[61,201],"research.":[62,126],"Drawing":[63],"from":[64,189],"theoretical":[66],"background,":[67],"authors":[69,164],"then":[70,151],"propose":[71,165],"integration":[73],"digital":[75,178],"ethnography":[76,179],"(a":[77],"approach)":[79],"text":[82],"mining":[83],"as":[84],"an":[85,166],"innovative":[86,122],"approach":[87,133],"gain":[89],"insights":[90,149],"into":[91],"perceptions":[92],"brand":[94,141,146,217],"associations":[95],"among":[96],"consumers.":[98],"Findings":[99],"contributes":[103],"a":[105],"greater":[106],"awareness":[107],"both":[109],"limitations":[110],"perspectives":[113],"relation":[115],"research,":[119,202],"while":[120],"suggesting":[121],"paths":[123],"for":[124,215],"future":[125],"Practical":[127],"implications":[128,214],"methodological":[132],"described":[134],"used":[137],"better":[139],"understand":[140],"knowledge":[142,211],"based":[143],"on":[144],"consumer":[145,171],"associations.":[147],"These":[148],"applied":[153],"towards":[154],"developing":[155],"implementing":[157],"effective":[158],"branding":[159],"strategies.":[160],"Originality/value":[161],"interdisciplinary":[167],"methodology":[168],"behaviour":[172],"communities":[175],"which":[176],"incorporates":[177],"computer-assisted":[181],"textual":[182],"analysis.":[183],"Particularly":[184],"latter":[186],"technique":[187],"(borrowed":[188],"field":[191],"linguistics)":[193],"has":[194],"not":[195],"yet":[196],"been":[197],"exploited":[198],"extensively":[199],"but":[203],"capable":[205],"offering":[207],"types":[209],"important":[213],"strategic":[216],"management.":[218]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
