{"id":"https://openalex.org/W1958471966","doi":null,"title":"Market Orientation in Indian Seafood Processing Firms","display_name":"Market Orientation in Indian Seafood Processing Firms","publication_year":2007,"publication_date":"2007-07-30","ids":{"openalex":"https://openalex.org/W1958471966","mag":"1958471966"},"language":"en","primary_location":{"id":"pmh:oai:dyuthi.cusat.ac.in:purl/2886","doi":null,"is_oa":false,"landing_page_url":"http://dyuthi.cusat.ac.in/purl/2886","pdf_url":null,"source":{"id":"https://openalex.org/S4306401946","display_name":"Dyuthi Digital Repository (Cochin University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I20497027","host_organization_name":"Cochin University of Science and Technology","host_organization_lineage":["https://openalex.org/I20497027"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089777680","display_name":"Nair Smitha","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nair Smitha","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5089777680"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8515999913215637,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8515999913215637,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07270000129938126,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.02590000070631504,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.890999972820282},{"id":"https://openalex.org/keywords/exporting-firms","display_name":"exporters","score":0.7739999890327454},{"id":"https://openalex.org/keywords/interdepartmental-conflict","display_name":"interdepartmental conflict","score":0.9679999947547913},{"id":"https://openalex.org/keywords/decentralization","display_name":"decentralization","score":0.7099999785423279},{"id":"https://openalex.org/keywords/reward-systems","display_name":"reward systems","score":0.9860000014305115},{"id":"https://openalex.org/keywords/employee-motivation","display_name":"employee motivation","score":0.546999990940094},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.5419999957084656},{"id":"https://openalex.org/keywords/job-satisfaction","display_name":"job satisfaction","score":0.5950000286102295},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.5879999995231628},{"id":"https://openalex.org/keywords/family-business","display_name":"family business","score":0.6970000267028809},{"id":"https://openalex.org/keywords/fish-trade","display_name":"fish trade","score":0.4819999933242798},{"id":"https://openalex.org/keywords/economic-performance","display_name":"economic performance","score":0.8270000219345093},{"id":"https://openalex.org/keywords/organizational-commitment","display_name":"organizational commitment","score":0.4000000059604645},{"id":"https://openalex.org/keywords/employee-loyalty","display_name":"employee loyalty","score":0.4000000059604645},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.33799999952316284},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.4359999895095825},{"id":"https://openalex.org/keywords/organizational-change","display_name":"organizational change","score":0.38100001215934753}],"concepts":[{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.525881290435791},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.49267154932022095},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4700431227684021},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.34982985258102417},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32926154136657715},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16143912076950073},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.09863761067390442}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dyuthi.cusat.ac.in:purl/2886","doi":null,"is_oa":false,"landing_page_url":"http://dyuthi.cusat.ac.in/purl/2886","pdf_url":null,"source":{"id":"https://openalex.org/S4306401946","display_name":"Dyuthi Digital Repository (Cochin University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I20497027","host_organization_name":"Cochin University of Science and Technology","host_organization_lineage":["https://openalex.org/I20497027"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:1958471966","doi":null,"is_oa":false,"landing_page_url":"https://dyuthi.cusat.ac.in/purl/2886","pdf_url":null,"source":{"id":"https://openalex.org/S4306513217","display_name":"INFLIBNET","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"INFLIBNET","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Life below water","score":0.5769000053405762,"id":"https://metadata.un.org/sdg/14"},{"display_name":"Decent work and economic growth","score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":148,"referenced_works":["https://openalex.org/W34179914","https://openalex.org/W59853769","https://openalex.org/W94327204","https://openalex.org/W155059922","https://openalex.org/W170791138","https://openalex.org/W187044487","https://openalex.org/W575347202","https://openalex.org/W597907811","https://openalex.org/W605834061","https://openalex.org/W629832078","https://openalex.org/W640385849","https://openalex.org/W1036826674","https://openalex.org/W1484864026","https://openalex.org/W1513224851","https://openalex.org/W1517965919","https://openalex.org/W1518732113","https://openalex.org/W1519056783","https://openalex.org/W1523858227","https://openalex.org/W1526535381","https://openalex.org/W1527311855","https://openalex.org/W1544775669","https://openalex.org/W1545378673","https://openalex.org/W1546881565","https://openalex.org/W1553199121","https://openalex.org/W1560781297","https://openalex.org/W1567005520","https://openalex.org/W1567691772","https://openalex.org/W1580404133","https://openalex.org/W1581311456","https://openalex.org/W1585211132","https://openalex.org/W1597676647","https://openalex.org/W1598178704","https://openalex.org/W1697040476","https://openalex.org/W1887174481","https://openalex.org/W1966302749","https://openalex.org/W1967968613","https://openalex.org/W1971449201","https://openalex.org/W1972156225","https://openalex.org/W1974790085","https://openalex.org/W1975653498","https://openalex.org/W1976605820","https://openalex.org/W1978280935","https://openalex.org/W1979473784","https://openalex.org/W1980316735","https://openalex.org/W1983662610","https://openalex.org/W1985759029","https://openalex.org/W1986660259","https://openalex.org/W1987432602","https://openalex.org/W1987571817","https://openalex.org/W1987604705","https://openalex.org/W1989528006","https://openalex.org/W1989709736","https://openalex.org/W1991623719","https://openalex.org/W1992404858","https://openalex.org/W1992920956","https://openalex.org/W1994321402","https://openalex.org/W1995687919","https://openalex.org/W1996812234","https://openalex.org/W2000370066","https://openalex.org/W2000524544","https://openalex.org/W2003634269","https://openalex.org/W2004755290","https://openalex.org/W2005735685","https://openalex.org/W2007626838","https://openalex.org/W2009933376","https://openalex.org/W2011041544","https://openalex.org/W2017768073","https://openalex.org/W2018311467","https://openalex.org/W2022096927","https://openalex.org/W2022730133","https://openalex.org/W2024374089","https://openalex.org/W2025926893","https://openalex.org/W2027174413","https://openalex.org/W2027296549","https://openalex.org/W2032359204","https://openalex.org/W2033932649","https://openalex.org/W2036863282","https://openalex.org/W2039521047","https://openalex.org/W2048757972","https://openalex.org/W2049687363","https://openalex.org/W2053944595","https://openalex.org/W2054238845","https://openalex.org/W2057117799","https://openalex.org/W2059185960","https://openalex.org/W2059518795","https://openalex.org/W2061977616","https://openalex.org/W2063513444","https://openalex.org/W2064808927","https://openalex.org/W2065469800","https://openalex.org/W2065723255","https://openalex.org/W2066777211","https://openalex.org/W2068152232","https://openalex.org/W2070846470","https://openalex.org/W2071505436","https://openalex.org/W2072149845","https://openalex.org/W2072870527","https://openalex.org/W2073737521","https://openalex.org/W2076517367","https://openalex.org/W2077779266","https://openalex.org/W2078477474","https://openalex.org/W2081457918","https://openalex.org/W2089166600","https://openalex.org/W2089267254","https://openalex.org/W2090438530","https://openalex.org/W2095417283","https://openalex.org/W2102469678","https://openalex.org/W2107031757","https://openalex.org/W2111544876","https://openalex.org/W2112579050","https://openalex.org/W2119052980","https://openalex.org/W2122679534","https://openalex.org/W2125272611","https://openalex.org/W2130315058","https://openalex.org/W2134083539","https://openalex.org/W2139488127","https://openalex.org/W2140956556","https://openalex.org/W2148174739","https://openalex.org/W2158747611","https://openalex.org/W2158929402","https://openalex.org/W2159306398","https://openalex.org/W2160449301","https://openalex.org/W2162261369","https://openalex.org/W2165036318","https://openalex.org/W2168924589","https://openalex.org/W2240870533","https://openalex.org/W2267739944","https://openalex.org/W2318042838","https://openalex.org/W2324006955","https://openalex.org/W2327104519","https://openalex.org/W2329774561","https://openalex.org/W2331671598","https://openalex.org/W2414982118","https://openalex.org/W2417954424","https://openalex.org/W2482873379","https://openalex.org/W2555803551","https://openalex.org/W2568854734","https://openalex.org/W2608246901","https://openalex.org/W2626772757","https://openalex.org/W2752101530","https://openalex.org/W2784411560","https://openalex.org/W2904657972","https://openalex.org/W2937877233","https://openalex.org/W2946160887","https://openalex.org/W2970955055","https://openalex.org/W2980147429","https://openalex.org/W3124612129","https://openalex.org/W3208506946","https://openalex.org/W3215308886"],"related_works":["https://openalex.org/W2906935684","https://openalex.org/W1773310733","https://openalex.org/W2315105973","https://openalex.org/W2763128742","https://openalex.org/W3150170544","https://openalex.org/W1031576121","https://openalex.org/W2694912895","https://openalex.org/W2963410764","https://openalex.org/W2587655197","https://openalex.org/W2289172241"],"abstract_inverted_index":{"This":[0,130,259],"thesis":[1,423],"studied":[2],"the":[3,11,20,34,75,79,82,95,97,101,121,138,144,157,161,165,168,171,185,210,224,234,247,286,294,311,314,326,362,388,395,403,413],"impact":[4],"of":[5,36,40,116,140,167,246,263,266,307,313,410],"market":[6,41,117,146,172,211,219,227,241,404,415,434],"orietnation":[7],"on":[8,164,170,402],"business":[9,48,51,418],"performance,\\nin":[10],"seafood":[12,67,108,122,142,249],"industry,":[13],"which":[14,275],"is":[15,103,200,207,237,383],"a":[16,153,174,302,399,428],"unique":[17],"situation":[18],"wherein":[19],"firms":[21,68,110,123,250],"were":[22,81,182],"all\\n100%":[23],"export":[24],"oriented.":[25],"The":[26,50,114,214],"study":[27,102],"was":[28,69,88,163,177,270,424],"able":[29],"to":[30,73,93,184,209,217,231,239,277,290,293,301,325,332,387],"prove":[31],"that":[32,179,202,338],"in":[33,47,65,106,124,128,131,143,156,285,408,426],"context":[35],"the\\nseafood":[37],"indsutry,":[38],"implementation":[39,115],"orientation":[42,64,118,188,212,242,405,416],"principles":[43],"will":[44,119,133,150],"lead":[45],"to\\nincrease":[46],"performance.":[49],"performance":[52,60,76,419,432],"variables":[53],"were\\nmeasured":[54],"under":[55],"two":[56],"heads,":[57],"namely":[58],"economic":[59],"and":[61,84,90,137,196,205,222,317,323,344,358,365,378,382,392,417,433],"non-economic\\nperformance.":[62],"Market":[63],"Indian":[66,107,141,248],"significantly":[70,91],"and\\npostiively":[71],"related":[72,92],"both":[74,94],"measures.":[77],"Under":[78],"non-economic\\nperformance,":[80],"customer":[83],"employee":[85,373],"consequences.Again":[86],"market\\norientation":[87,105],"positively":[89],"consequences.Thus,":[96],"implication":[98],"arising":[99],"from":[100],"this:":[104],"processing":[109],"increases":[111],"their":[112,320,334],"business\\nperformance.":[113,406],"help":[120,348],"gaining":[125],"competitve":[126],"advantages":[127],"exporting.":[129],"turn":[132],"result":[134,261],"in\\nincreased":[135],"exports":[136],"position":[139],"global":[145,158],"will\\nbe":[147],"strengthened.":[148],"It":[149,176,199,360],"thus":[151],"become":[152],"leading":[154],"player":[155],"fish":[159],"trade.\\nNext,":[160],"focus":[162],"effect":[166],"antecedents":[169,183],"orientation\\nof":[173],"firm.":[175,327],"seen":[178,238,271],"several":[180],"factors":[181],"adoption":[186],"of\\nmarket":[187],"principles.":[189],"They":[190],"include":[191],"top":[192,203],"management":[193,267],"emphasis,\\nconflict,":[194],"centralization":[195],"reward":[197],"system.":[198],"noted":[201],"management\\nemphasis":[204],"support":[206],"vital":[208],"programme.":[213],"top\\nmanagement":[215],"needs":[216,379],"adopt":[218],"oriented":[220],"behaviour":[221],"reinforce":[223],"need\\nfor":[225],"being":[226],"oriented,":[228],"for":[229,369,390],"it":[230],"percolate":[232],"down":[233],"line.Interdepartmental":[235],"conflict":[236,269],"affect":[240],"positively.":[243],"A\\nlarge":[244],"percent":[245],"are":[251,330],"traditionally":[252],"family-owned\\ncompanies,":[253],"rather":[254],"than":[255],"professionally":[256],"managed":[257],"firms.":[258],"would":[260],"in\\npromulgation":[262],"old":[264],"ideas":[265],"whereby,":[268],"as":[272],"a\\nhealthy":[273],"exercise,":[274],"helped":[276],"build":[278],"up":[279,319],"each":[280],"department's":[281],"efficiency.":[282],"But,\\nthis":[283],"view":[284],"long":[287],"run":[288],"proves":[289],"be":[291,299],"detrimental":[292],"firm's":[295],"performance\\nand":[296],"must":[297],"therefore":[298],"kept":[300],"bare":[303],"minimum,":[304],"if":[305,394],"any.Decentralisation":[306],"decision":[308],"making":[309],"facilitates":[310],"participation":[312],"lower\\nlevel":[315],"employees":[316,329],"builds":[318],"motivational":[321],"levels":[322],"commitment":[324,357],"Thus":[328,407],"encouraged":[331],"make":[333],"own":[335],"decisions,":[336],"so":[337],"they\\ncan":[339],"deal":[340],"with":[341],"customers":[342],"faster":[343],"more":[345,376],"efficiently.\\nReward":[346],"systems":[347],"improve":[349],"an":[350],"employee's":[351,363],"morale,":[352],"provide":[353],"encouragement\\nand":[354],"helps":[355],"inculcate":[356],"loyalty.":[359],"improves":[361],"self\\nworth":[364],"fulfills":[366],"his":[367],"need":[368],"achievement.":[370],"A":[371],"satisfied":[372],"works":[374],"better,\\nproduces":[375],"output":[377],"less":[380],"supervision,":[381],"happy,":[384],"thereby\\nreducing":[385],"costs":[386],"company":[389],"replacement":[391],"retraining,":[393],"employee\\nquits.Competitive":[396],"intensity":[397],"plays":[398],"moderating":[400],"role":[401],"times":[409],"greater":[411],"competition,":[412],"relationship\\nbetween":[414],"grows":[420],"stronger.\\nThus,":[421],"this":[422],"successful":[425],"investigating":[427],"positive":[429],"relationship":[430],"between\\nbusiness":[431],"orientation.":[435]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
