{"id":"https://openalex.org/W193604360","doi":"https://doi.org/10.1007/978-3-658-02925-8_25","title":"The Commoditization of Luxury","display_name":"The Commoditization of Luxury","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W193604360","doi":"https://doi.org/10.1007/978-3-658-02925-8_25","mag":"193604360"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-658-02925-8_25","doi":"https://doi.org/10.1007/978-3-658-02925-8_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02925-8_25","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Commodity Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4253939443","display_name":"Commodity Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056646656","display_name":"Marian Makkar","orcid":"https://orcid.org/0000-0003-0970-2992","observed_orcids":["https://orcid.org/0000-0003-0970-2992"]},"institutions":[{"id":"https://openalex.org/I39854758","display_name":"Auckland University of Technology","ror":"https://ror.org/01zvqw119","country_code":"NZ","type":"education","lineage":["https://openalex.org/I39854758"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"Marian Makkar","raw_affiliation_strings":["Department of Marketing, Advertising, Retailing and Sales (MARS) School of Business, Auckland University of Technology (AUT), Private Bag 92006, 1142, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Advertising, Retailing and Sales (MARS) School of Business, Auckland University of Technology (AUT), Private Bag 92006, 1142, Auckland, New Zealand","institution_ids":["https://openalex.org/I39854758"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029662600","display_name":"Sanjaya Singh Gaur","orcid":"https://orcid.org/0000-0003-2161-2471","observed_orcids":["https://orcid.org/0000-0003-2161-2471"]},"institutions":[{"id":"https://openalex.org/I39854758","display_name":"Auckland University of Technology","ror":"https://ror.org/01zvqw119","country_code":"NZ","type":"education","lineage":["https://openalex.org/I39854758"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Sanjaya S. Gaur","raw_affiliation_strings":["Department of Marketing, Advertising, Retailing and Sales (MARS) School of Business, Auckland University of Technology (AUT), Private Bag 92006, 1142, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Advertising, Retailing and Sales (MARS) School of Business, Auckland University of Technology (AUT), Private Bag 92006, 1142, Auckland, New Zealand","institution_ids":["https://openalex.org/I39854758"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070129634","display_name":"Sheau Fen Yap","orcid":"https://orcid.org/0000-0002-5827-0084","observed_orcids":["https://orcid.org/0000-0002-5827-0084"]},"institutions":[{"id":"https://openalex.org/I39854758","display_name":"Auckland University of Technology","ror":"https://ror.org/01zvqw119","country_code":"NZ","type":"education","lineage":["https://openalex.org/I39854758"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Sheau-Fen Yap","raw_affiliation_strings":["Auckland University of Technology (AUT),"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Auckland University of Technology (AUT),","institution_ids":["https://openalex.org/I39854758"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5056646656"],"corresponding_institution_ids":["https://openalex.org/I39854758"],"apc_list":null,"apc_paid":null,"fwci":1.7144,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.85299282,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"477","last_page":"498"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.7760000228881836},{"id":"https://openalex.org/keywords/commodification","display_name":"commodification","score":0.8309999704360962},{"id":"https://openalex.org/keywords/luxury-market","display_name":"luxury market","score":0.6179999709129333},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.7310000061988831},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.9070000052452087},{"id":"https://openalex.org/keywords/exclusivity","display_name":"exclusivity","score":0.7870000004768372},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.7170000076293945},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.515999972820282},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.46799999475479126}],"concepts":[{"id":"https://openalex.org/C165942954","wikidata":"https://www.wikidata.org/wiki/Q5153139","display_name":"Commoditization","level":2,"score":0.976235032081604},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5003068447113037},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.37914466857910156},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3560647964477539},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20485499501228333},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.06233927607536316}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-658-02925-8_25","doi":"https://doi.org/10.1007/978-3-658-02925-8_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-02925-8_25","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Commodity Marketing","raw_type":"book-chapter"},{"id":"pmh:oai:alma61RMIT.INST:11247333340001341","doi":null,"is_oa":false,"landing_page_url":"https://researchrepository.rmit.edu.au/esploro/outputs/bookChapter/The-Commoditization-of-Luxury/9921860729101341","pdf_url":null,"source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:figshare.com:article/27355230","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/chapter/The_Commoditization_of_Luxury/27355230","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W49875647","https://openalex.org/W170835375","https://openalex.org/W380575115","https://openalex.org/W598430514","https://openalex.org/W1487542651","https://openalex.org/W1514076880","https://openalex.org/W1528074835","https://openalex.org/W1593770257","https://openalex.org/W1596265017","https://openalex.org/W1678368942","https://openalex.org/W1970336369","https://openalex.org/W1972790455","https://openalex.org/W1976395517","https://openalex.org/W1976513675","https://openalex.org/W1976810027","https://openalex.org/W1980108756","https://openalex.org/W1980282685","https://openalex.org/W1983215404","https://openalex.org/W1987412795","https://openalex.org/W1987723532","https://openalex.org/W1995715243","https://openalex.org/W2003784298","https://openalex.org/W2006137412","https://openalex.org/W2006141223","https://openalex.org/W2007306193","https://openalex.org/W2008233712","https://openalex.org/W2024110803","https://openalex.org/W2028826231","https://openalex.org/W2030052953","https://openalex.org/W2030216343","https://openalex.org/W2030580389","https://openalex.org/W2031765740","https://openalex.org/W2041080008","https://openalex.org/W2041446724","https://openalex.org/W2047991452","https://openalex.org/W2048002868","https://openalex.org/W2050246519","https://openalex.org/W2054347393","https://openalex.org/W2055968230","https://openalex.org/W2066774529","https://openalex.org/W2077904707","https://openalex.org/W2079445824","https://openalex.org/W2086524028","https://openalex.org/W2087100603","https://openalex.org/W2092972897","https://openalex.org/W2093505263","https://openalex.org/W2097448524","https://openalex.org/W2122246442","https://openalex.org/W2130564866","https://openalex.org/W2132449196","https://openalex.org/W2139015071","https://openalex.org/W2153728570","https://openalex.org/W2158419644","https://openalex.org/W2173316783","https://openalex.org/W2230762018","https://openalex.org/W2259602359","https://openalex.org/W2410576580","https://openalex.org/W2524001480","https://openalex.org/W2604187673","https://openalex.org/W2892214714","https://openalex.org/W2944759164","https://openalex.org/W4205363562","https://openalex.org/W4234207992","https://openalex.org/W4246301527","https://openalex.org/W4255836329","https://openalex.org/W6613023151","https://openalex.org/W6662393160"],"related_works":["https://openalex.org/W2599459029","https://openalex.org/W4415227509","https://openalex.org/W2553736195","https://openalex.org/W2092972897","https://openalex.org/W1985284659","https://openalex.org/W4236163825","https://openalex.org/W609180905","https://openalex.org/W2757432831","https://openalex.org/W7083299036","https://openalex.org/W4408572300"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
