{"id":"https://openalex.org/W1925467114","doi":"https://doi.org/10.1080/02650487.2015.1009351","title":"It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions","display_name":"It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions","publication_year":2015,"publication_date":"2015-02-19","ids":{"openalex":"https://openalex.org/W1925467114","doi":"https://doi.org/10.1080/02650487.2015.1009351","mag":"1925467114"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2015.1009351","doi":"https://doi.org/10.1080/02650487.2015.1009351","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2015.1009351","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100972033","display_name":"Hua Chang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I922845939","display_name":"Philadelphia University","ror":"https://ror.org/03zzmyz63","country_code":"US","type":"education","lineage":["https://openalex.org/I922845939"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hua Chang","raw_affiliation_strings":["School of Business Administration, Philadelphia University, Philadelphia, PA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Philadelphia University, Philadelphia, PA, USA","institution_ids":["https://openalex.org/I922845939"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085890274","display_name":"Hyokjin Kwak","orcid":"https://orcid.org/0000-0001-6139-9033","observed_orcids":["https://orcid.org/0000-0001-6139-9033"]},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Hyokjin Kwak","raw_affiliation_strings":["Department of Marketing, LeBow College of Business, Drexel University, Philadelphia, PA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, LeBow College of Business, Drexel University, Philadelphia, PA, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053369032","display_name":"Marina Puzakova","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I186143895","display_name":"Lehigh University","ror":"https://ror.org/012afjb06","country_code":"US","type":"education","lineage":["https://openalex.org/I186143895"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Marina Puzakova","raw_affiliation_strings":["Department of Marketing, College of Business and Economics, Lehigh University, Bethlehem, PA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business and Economics, Lehigh University, Bethlehem, PA, USA","institution_ids":["https://openalex.org/I186143895"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100779614","display_name":"Jisoo Park","orcid":"https://orcid.org/0000-0002-3865-083X","observed_orcids":["https://orcid.org/0000-0002-3865-083X"]},"institutions":[{"id":"https://openalex.org/I139264467","display_name":"Seoul National University","ror":"https://ror.org/04h9pn542","country_code":"KR","type":"education","lineage":["https://openalex.org/I139264467"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jisoo Park","raw_affiliation_strings":["Department of Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea","institution_ids":["https://openalex.org/I139264467"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073742847","display_name":"Edith G. Smit","orcid":"https://orcid.org/0000-0002-6913-4897","observed_orcids":["https://orcid.org/0000-0002-6913-4897"]},"institutions":[{"id":"https://openalex.org/I887064364","display_name":"University of Amsterdam","ror":"https://ror.org/04dkp9463","country_code":"NL","type":"education","lineage":["https://openalex.org/I887064364"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Edith G. Smit","raw_affiliation_strings":["ASCoR, University of Amsterdam, Amsterdam, The Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ASCoR, University of Amsterdam, Amsterdam, The Netherlands","institution_ids":["https://openalex.org/I887064364"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5085890274"],"corresponding_institution_ids":["https://openalex.org/I72816309"],"apc_list":null,"apc_paid":null,"fwci":3.0838,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.92364565,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"34","issue":"4","first_page":"593","last_page":"620"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-ownership","display_name":"brand ownership","score":0.9850000143051147},{"id":"https://openalex.org/keywords/psychological-ownership","display_name":"psychological ownership","score":0.7590000033378601},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"social identity theory","score":0.8790000081062317},{"id":"https://openalex.org/keywords/disidentification","display_name":"disidentification","score":0.7820000052452087},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.5529999732971191},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7805478572845459},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7203590273857117},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6205025911331177},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6103087663650513},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.5707367658615112},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.544808030128479},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4987926483154297},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4630487263202667},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.41966283321380615},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/02650487.2015.1009351","doi":"https://doi.org/10.1080/02650487.2015.1009351","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2015.1009351","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:dare.uva.nl:openaire_cris_publications/ae8590f9-1a7f-4dad-bb01-7386c17ae00e","doi":null,"is_oa":false,"landing_page_url":"https://handle.uba.uva.nl/personal/pure/en/publications/its-no-longer-mine-the-role-of-brand-ownership-and-advertising-in-crossborder-brand-acquisitions(ae8590f9-1a7f-4dad-bb01-7386c17ae00e).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400088","display_name":"UvA-DARE (University of Amsterdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I887064364","host_organization_name":"University of Amsterdam","host_organization_lineage":["https://openalex.org/I887064364"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Chang, H, Kwak, H, Puzakova, M, Park, J & Smit, E G 2015, 'It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions', International Journal of Advertising, vol. 34, no. 4, pp. 593-620. https://doi.org/10.1080/02650487.2015.1009351","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:uvapub:oai:dare.uva.nl:publications/ae8590f9-1a7f-4dad-bb01-7386c17ae00e","doi":null,"is_oa":false,"landing_page_url":"https://dare.uva.nl/personal/pure/en/publications/its-no-longer-mine-the-role-of-brand-ownership-and-advertising-in-crossborder-brand-acquisitions(ae8590f9-1a7f-4dad-bb01-7386c17ae00e).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Advertising, 34(4), 593 - 620. Routledge","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W34114781","https://openalex.org/W90970949","https://openalex.org/W273073159","https://openalex.org/W386986494","https://openalex.org/W1516043402","https://openalex.org/W1517701247","https://openalex.org/W1535486374","https://openalex.org/W1709698377","https://openalex.org/W1799750435","https://openalex.org/W1963678679","https://openalex.org/W1971440513","https://openalex.org/W1986184047","https://openalex.org/W1994703838","https://openalex.org/W2001874043","https://openalex.org/W2004071497","https://openalex.org/W2005304244","https://openalex.org/W2013833032","https://openalex.org/W2017679397","https://openalex.org/W2024140722","https://openalex.org/W2027069276","https://openalex.org/W2029263906","https://openalex.org/W2033720939","https://openalex.org/W2035045149","https://openalex.org/W2035183364","https://openalex.org/W2036470724","https://openalex.org/W2038702827","https://openalex.org/W2041385527","https://openalex.org/W2053848383","https://openalex.org/W2054347393","https://openalex.org/W2054790590","https://openalex.org/W2057732263","https://openalex.org/W2060170924","https://openalex.org/W2065065850","https://openalex.org/W2066621355","https://openalex.org/W2073590234","https://openalex.org/W2076852036","https://openalex.org/W2080245230","https://openalex.org/W2082345242","https://openalex.org/W2089759451","https://openalex.org/W2089771145","https://openalex.org/W2091440168","https://openalex.org/W2098847242","https://openalex.org/W2102719717","https://openalex.org/W2112472109","https://openalex.org/W2116812335","https://openalex.org/W2117822097","https://openalex.org/W2129933685","https://openalex.org/W2135405887","https://openalex.org/W2142762803","https://openalex.org/W2150526511","https://openalex.org/W2151871735","https://openalex.org/W2152712372","https://openalex.org/W2156025171","https://openalex.org/W2158079757","https://openalex.org/W2160156425","https://openalex.org/W2163000154","https://openalex.org/W2168316756","https://openalex.org/W2265422133","https://openalex.org/W2276275925","https://openalex.org/W2318291273","https://openalex.org/W2417066577","https://openalex.org/W2751379301","https://openalex.org/W2797247465","https://openalex.org/W2949941063","https://openalex.org/W3122517124","https://openalex.org/W4214657446","https://openalex.org/W4234715662","https://openalex.org/W4289257767"],"related_works":["https://openalex.org/W2745022248","https://openalex.org/W2804245235","https://openalex.org/W7134874991","https://openalex.org/W3196965541","https://openalex.org/W3137733608","https://openalex.org/W4307561231","https://openalex.org/W2412562256","https://openalex.org/W3097946611","https://openalex.org/W2999140119","https://openalex.org/W2594874141"],"abstract_inverted_index":{"Although":[0],"cross-border":[1],"brand":[2,33,49,71,78,89,95,99,122,139,147],"acquisitions":[3],"are":[4],"increasingly":[5],"common":[6],"in":[7,125,136],"the":[8,30,36,66,118],"global":[9],"marketplace,":[10],"research":[11,116],"on":[12,21,44,73],"how":[13],"consumers":[14,84,107,142],"respond":[15],"to":[16,35,47],"them":[17],"is":[18,100,131],"limited.":[19],"Building":[20],"social":[22],"identity":[23],"and":[24,39,127,151],"psychological":[25],"ownership":[26,34,72,90,123],"theories,":[27],"we":[28,52],"introduce":[29],"concept":[31,119],"of":[32,69,88,120,146],"advertising":[37,134,153],"literature,":[38],"show":[40],"its":[41],"negative":[42,67,93],"effects":[43],"consumer":[45,74],"reactions":[46],"a":[48,77,98,103,121],"acquisition.":[50,79],"Furthermore,":[51,114],"demonstrate":[53],"that":[54,83,129],"consumers\u2019":[55,70],"disidentification":[56],"(i.e.,":[57],"an":[58,62,132],"oppositional":[59],"motivation)":[60],"with":[61,85,105,143],"acquiring":[63],"country":[64,104],"moderates":[65],"effect":[68],"attitudes":[75,96,140],"after":[76],"The":[80],"results":[81],"reveal":[82],"high":[86,144],"levels":[87,145],"develop":[91],"more":[92],"post-acquisition":[94,138],"when":[97],"acquired":[101],"by":[102],"which":[106],"strongly":[108],"disidentify":[109],"(i.e.":[110],"dissociative":[111],"vs.":[112],"out-group).":[113],"our":[115],"introduces":[117],"appeal":[124],"advertising,":[126],"demonstrates":[128],"it":[130],"effective":[133],"strategy":[135],"enhancing":[137],"for":[141],"ownership.":[148],"Important":[149],"theoretical":[150],"managerial":[152],"implications":[154],"conclude":[155],"this":[156],"research.":[157]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}