{"id":"https://openalex.org/W1923949295","doi":null,"title":"\u201cIl\u0131mla\u015ft\u0131r\u0131c\u0131 De\u011fi\u015fken Olarak De\u011fi\u015ftirme Maliyetinin M\u00fc\u015fteri Sadakati \u00dczerindeki Etkisi: T\u00fcrk GSM Sekt\u00f6r\u00fcnde Bir Uygulama\u201d","display_name":"\u201cIl\u0131mla\u015ft\u0131r\u0131c\u0131 De\u011fi\u015fken Olarak De\u011fi\u015ftirme Maliyetinin M\u00fc\u015fteri Sadakati \u00dczerindeki Etkisi: T\u00fcrk GSM Sekt\u00f6r\u00fcnde Bir Uygulama\u201d","publication_year":2004,"publication_date":"2004-03-01","ids":{"openalex":"https://openalex.org/W1923949295","mag":"1923949295"},"language":"tr","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/165544","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","pdf_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071997996","display_name":"Serkan Ayd\u0131n","orcid":"https://orcid.org/0000-0003-3618-8028","observed_orcids":["https://orcid.org/0000-0003-3618-8028"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Serkan Ayd\u0131n","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3618-8028","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081400288","display_name":"Rahmi Y\u00fccel","orcid":"https://orcid.org/0000-0001-8601-921X","observed_orcids":["https://orcid.org/0000-0001-8601-921X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rahmi Y\u00fccel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013944231","display_name":"Murat \u00d6zcan","orcid":"https://orcid.org/0000-0001-9106-4146","observed_orcids":["https://orcid.org/0000-0001-9106-4146"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Murat \u00d6zcan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9106-4146","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-switching-costs","display_name":"customer switching costs","score":0.8619999885559082},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9929999709129333},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9779999852180481},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9850000143051147},{"id":"https://openalex.org/keywords/telecommunications-industry","display_name":"telecommunications industry","score":0.578000009059906},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.6890000104904175},{"id":"https://openalex.org/keywords/sustainable-competitive-advantage","display_name":"sustainable competitive advantage","score":0.7120000123977661}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3975030183792114},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3913382589817047},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.23048731684684753}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/165544","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","pdf_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"mag:1923949295","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"DergiPark (Istanbul University)","raw_type":null},{"id":"pmh:oai:dergipark.gov.tr:article/165544","doi":null,"is_oa":false,"landing_page_url":"http://dergipark.gov.tr/yonveek/issue/13680/165544","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n Volume: 11, Issue: 1\\n 177-190\\n \\n","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:04be958a008e42769f79c348bedc6747","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/04be958a008e42769f79c348bedc6747","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Y\u00f6netim ve Ekonomi, Vol 11, Iss 1, Pp 177-189 (2004)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:dergipark.org.tr:article/165544","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","pdf_url":"https://dergipark.org.tr/tr/pub/yonveek/issue/13680/165544","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1923949295.pdf","grobid_xml":"https://content.openalex.org/works/W1923949295.grobid-xml"},"referenced_works_count":37,"referenced_works":["https://openalex.org/W1511964674","https://openalex.org/W1530487374","https://openalex.org/W1562891728","https://openalex.org/W1574378514","https://openalex.org/W1855283887","https://openalex.org/W1973687016","https://openalex.org/W1973844561","https://openalex.org/W1983364918","https://openalex.org/W1983839896","https://openalex.org/W1991510564","https://openalex.org/W1991623719","https://openalex.org/W2003825788","https://openalex.org/W2014818400","https://openalex.org/W2025618885","https://openalex.org/W2028184439","https://openalex.org/W2028390795","https://openalex.org/W2029876747","https://openalex.org/W2030483771","https://openalex.org/W2031067696","https://openalex.org/W2047633563","https://openalex.org/W2060482351","https://openalex.org/W2060536897","https://openalex.org/W2060855982","https://openalex.org/W2061098951","https://openalex.org/W2067292918","https://openalex.org/W2070054856","https://openalex.org/W2070951272","https://openalex.org/W2077040059","https://openalex.org/W2077640793","https://openalex.org/W2080558153","https://openalex.org/W2107634410","https://openalex.org/W2113136459","https://openalex.org/W2115612291","https://openalex.org/W2135387426","https://openalex.org/W2137247419","https://openalex.org/W2138411682","https://openalex.org/W2332861112"],"related_works":["https://openalex.org/W1973012029","https://openalex.org/W1594252348","https://openalex.org/W2606777554","https://openalex.org/W3162802868","https://openalex.org/W7217500981","https://openalex.org/W2528141631","https://openalex.org/W7010536840","https://openalex.org/W4300513391","https://openalex.org/W2603378640","https://openalex.org/W3108691036"],"abstract_inverted_index":{"Recently":[0],"customer":[1,21,33,50,69,100,114],"loyalty":[2,54,74,119],"has":[3,36],"appeared":[4],"as":[5],"a":[6,37,104],"factor":[7],"for":[8,40],"obtaining":[9],"sustainable":[10],"competitive":[11],"advantage.":[12],"A":[13],"firm,":[14],"desiring":[15],"to":[16,66],"customers\u2019":[17,26],"loyalty,":[18,41],"should":[19],"provide":[20],"satisfaction":[22,115],"and":[23,116],"acquire":[24],"its":[25],"trust.":[27],"On":[28],"the":[29,47,68],"other":[30],"hand,":[31],"though":[32],"switching":[34,51,70,101],"cost":[35,52,102],"potential":[38],"importance":[39],"it\u2019s":[42],"seen":[43],"that":[44,99],"studies":[45],"about":[46],"effect":[48,72,111],"of":[49,93,112],"on":[53,73,118],"have":[55],"been":[56],"very":[57],"limited.":[58],"In":[59],"this":[60,79],"context,":[61],"current":[62],"study\u2019s":[63],"aim":[64],"is":[65],"examine":[67],"costs\u2019":[71],"in":[75,109],"GSM":[76,84],"sector.":[77],"For":[78],"reason,":[80],"data,":[81],"containing":[82],"1662":[83],"users,":[85],"was":[86],"formed":[87],"via":[88],"questionnaire.":[89],"Findings,":[90],"obtained":[91],"analyzing":[92],"data":[94],"with":[95],"regression":[96],"analysis,":[97],"shows":[98],"plays":[103],"significant":[105],"role":[106],"(moderator":[107],"effect)":[108],"positive":[110],"both":[113],"trust":[117]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
