{"id":"https://openalex.org/W1922360481","doi":"https://doi.org/10.1007/978-3-211-77280-5_25","title":"Adoption of E-mail Marketing in the Hotel Sector","display_name":"Adoption of E-mail Marketing in the Hotel Sector","publication_year":2008,"publication_date":"2008-02-15","ids":{"openalex":"https://openalex.org/W1922360481","doi":"https://doi.org/10.1007/978-3-211-77280-5_25","mag":"1922360481"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-211-77280-5_25","doi":"https://doi.org/10.1007/978-3-211-77280-5_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-211-77280-5_25","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2008","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2488924625","display_name":"Information and Communication Technologies in Tourism 2008"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022547510","display_name":"Matthias Fuchs","orcid":"https://orcid.org/0000-0003-3964-2716","observed_orcids":["https://orcid.org/0000-0003-3964-2716"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Matthias Fuchs","raw_affiliation_strings":["eTourism Competence Center Austria, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"eTourism Competence Center Austria, Austria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000698979","display_name":"Mario Tuta","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mario Tuta","raw_affiliation_strings":["eTourism Competence Center Austria, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"eTourism Competence Center Austria, Austria","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069822917","display_name":"Wolfram H\u00f6pken","orcid":"https://orcid.org/0000-0002-4175-1295","observed_orcids":["https://orcid.org/0000-0002-4175-1295"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wolfram H\u00f6pken","raw_affiliation_strings":["eTourism Competence Center Austria, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"eTourism Competence Center Austria, Austria","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5022547510"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4948,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96645022,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"279","last_page":"290"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7182999849319458,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7182999849319458,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.241799995303154,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.012199999764561653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/email-marketing","display_name":"email marketing","score":0.953000009059906},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.9570000171661377},{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.8289999961853027},{"id":"https://openalex.org/keywords/determinants-of-adoption","display_name":"adoption factors","score":0.6629999876022339},{"id":"https://openalex.org/keywords/adoption-intensity","display_name":"adoption intensity","score":0.8679999709129333},{"id":"https://openalex.org/keywords/adoption-intention","display_name":"adoption intention","score":0.9490000009536743},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.7369999885559082},{"id":"https://openalex.org/keywords/hospitality-management","display_name":"hospitality management","score":0.3199999928474426}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6856343746185303},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5749882459640503}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-211-77280-5_25","doi":"https://doi.org/10.1007/978-3-211-77280-5_25","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-211-77280-5_25","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2008","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W97755266","https://openalex.org/W271729816","https://openalex.org/W656453808","https://openalex.org/W1481773499","https://openalex.org/W1537305128","https://openalex.org/W1561190210","https://openalex.org/W1584405424","https://openalex.org/W1606368101","https://openalex.org/W1791587663","https://openalex.org/W1979399961","https://openalex.org/W1983629797","https://openalex.org/W1990513740","https://openalex.org/W1995836872","https://openalex.org/W2025151647","https://openalex.org/W2033943395","https://openalex.org/W2036389121","https://openalex.org/W2039421131","https://openalex.org/W2047775292","https://openalex.org/W2061903224","https://openalex.org/W2066812283","https://openalex.org/W2084355153","https://openalex.org/W2100408980","https://openalex.org/W2339944642","https://openalex.org/W2343934612","https://openalex.org/W2764821952","https://openalex.org/W2779294274","https://openalex.org/W3157407122","https://openalex.org/W4239412360","https://openalex.org/W6647975832","https://openalex.org/W6743681256"],"related_works":["https://openalex.org/W4394622570","https://openalex.org/W3210266413","https://openalex.org/W2094350912","https://openalex.org/W2765151326","https://openalex.org/W2776182233","https://openalex.org/W3087389707","https://openalex.org/W7045297163","https://openalex.org/W2899833743","https://openalex.org/W2741365530","https://openalex.org/W1663354106"],"abstract_inverted_index":null,"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}