{"id":"https://openalex.org/W192117985","doi":"https://doi.org/10.1057/palgrave.dbm.3240236","title":"Software review: Which part of my marketing spends really works? \u2014 Marketing mix modelling may have an answer","display_name":"Software review: Which part of my marketing spends really works? \u2014 Marketing mix modelling may have an answer","publication_year":2004,"publication_date":"2004-07-01","ids":{"openalex":"https://openalex.org/W192117985","doi":"https://doi.org/10.1057/palgrave.dbm.3240236","mag":"192117985"},"language":"en","primary_location":{"id":"doi:10.1057/palgrave.dbm.3240236","doi":"https://doi.org/10.1057/palgrave.dbm.3240236","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240236","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240236.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing & Customer Strategy Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240236.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026251953","display_name":"Shaun Doyle","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Shaun Doyle","raw_affiliation_strings":["CEO, Cognitive Box (Consulting) Ltd, Sams Barn, The Greenway, West Hendred, Wantage, OX12 8RD, Oxon, UK","CEO, Cognitive Box (Consulting) Ltd, Sams Barn, The Greenway, West Hendred, Wantage, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CEO, Cognitive Box (Consulting) Ltd, Sams Barn, The Greenway, West Hendred, Wantage, OX12 8RD, Oxon, UK","institution_ids":[]},{"raw_affiliation_string":"CEO, Cognitive Box (Consulting) Ltd, Sams Barn, The Greenway, West Hendred, Wantage, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5026251953"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8726,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.89993571,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"11","issue":"4","first_page":"379","last_page":"385"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44699999690055847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44699999690055847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2831999957561493,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.11410000175237656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"marketing effectiveness","score":0.7639999985694885},{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.7799999713897705},{"id":"https://openalex.org/keywords/marketing-performance-measurement","display_name":"marketing performance measurement","score":0.335999995470047},{"id":"https://openalex.org/keywords/statistical-techniques","display_name":"statistical techniques","score":0.31299999356269836}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6796451807022095},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5872194766998291},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.508510947227478},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.48106908798217773},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.4589861333370209},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.44622817635536194},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4175776243209839},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4170495867729187},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4111466705799103},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3981212079524994},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.08474627137184143},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/palgrave.dbm.3240236","doi":"https://doi.org/10.1057/palgrave.dbm.3240236","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240236","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240236.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing & Customer Strategy Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1057/palgrave.dbm.3240236","doi":"https://doi.org/10.1057/palgrave.dbm.3240236","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240236","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240236.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing & Customer Strategy Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W192117985.pdf","grobid_xml":"https://content.openalex.org/works/W192117985.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7011454238","https://openalex.org/W3177091494","https://openalex.org/W4412624915","https://openalex.org/W7161489499","https://openalex.org/W7171646335","https://openalex.org/W6912093377","https://openalex.org/W7084125322","https://openalex.org/W4414829888","https://openalex.org/W7128876924","https://openalex.org/W7161953843"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}