{"id":"https://openalex.org/W192098437","doi":"https://doi.org/10.15779/z386q54","title":"\"Emotion, Dilution, and the Trademark Consumer\"","display_name":"\"Emotion, Dilution, and the Trademark Consumer\"","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W192098437","doi":"https://doi.org/10.15779/z386q54","mag":"192098437"},"language":"en","primary_location":{"id":"pmh:oai:scholarship.law.berkeley.edu:btlj-1760","doi":null,"is_oa":false,"landing_page_url":"https://scholarship.law.berkeley.edu/btlj/vol23/iss4/3","pdf_url":null,"source":{"id":"https://openalex.org/S7407064349","display_name":"bepress Legal Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Berkeley Technology Law Journal","raw_type":"text"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.15779/z386q54","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047924511","display_name":"Laura Bradford","orcid":"https://orcid.org/0000-0003-1555-2978","observed_orcids":["https://orcid.org/0000-0003-1555-2978"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Bradford, Laura R.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5047924511"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.9025,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.96667885,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"23","issue":"4","first_page":"1227","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.012199999764561653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13138","display_name":"Legal and Constitutional Studies","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trademark-dilution","display_name":"trademark dilution","score":0.8939999938011169},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.4429999887943268},{"id":"https://openalex.org/keywords/trademark-law","display_name":"trademark law","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C2779027411","wikidata":"https://www.wikidata.org/wiki/Q167270","display_name":"Trademark","level":2,"score":0.8374177813529968},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5140739679336548},{"id":"https://openalex.org/C96618451","wikidata":"https://www.wikidata.org/wiki/Q3028008","display_name":"Dilution","level":2,"score":0.42722728848457336},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3510998487472534},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.15603452920913696},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0765124261379242},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:scholarship.law.berkeley.edu:btlj-1760","doi":null,"is_oa":false,"landing_page_url":"https://scholarship.law.berkeley.edu/btlj/vol23/iss4/3","pdf_url":null,"source":{"id":"https://openalex.org/S7407064349","display_name":"bepress Legal Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Berkeley Technology Law Journal","raw_type":"text"},{"id":"mag:192098437","doi":null,"is_oa":false,"landing_page_url":"http://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1760&context=btlj","pdf_url":null,"source":{"id":"https://openalex.org/S203105838","display_name":"Berkeley technology law journal","issn_l":"0885-2715","issn":["0885-2715","1086-3818"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-a","jufo-1","vabb-shw"],"host_organization":"https://openalex.org/P4310316106","host_organization_name":"UC Berkeley School of Law","host_organization_lineage":["https://openalex.org/P4310316106","https://openalex.org/P4310316198"],"host_organization_lineage_names":["UC Berkeley School of Law","University of California, Berkeley"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Berkeley technology law journal","raw_type":null},{"id":"doi:10.15779/z386q54","doi":"https://doi.org/10.15779/z386q54","is_oa":true,"landing_page_url":"https://doi.org/10.15779/z386q54","pdf_url":null,"source":{"id":"https://openalex.org/S7407050879","display_name":"UC Berkeley","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I95457486","host_organization_name":"University of California, Berkeley","host_organization_lineage":["https://openalex.org/I95457486"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.15779/z386q54","doi":"https://doi.org/10.15779/z386q54","is_oa":true,"landing_page_url":"https://doi.org/10.15779/z386q54","pdf_url":null,"source":{"id":"https://openalex.org/S7407050879","display_name":"UC Berkeley","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I95457486","host_organization_name":"University of California, Berkeley","host_organization_lineage":["https://openalex.org/I95457486"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7042002259","https://openalex.org/W7001304179","https://openalex.org/W3019864491","https://openalex.org/W651270078","https://openalex.org/W1556859674","https://openalex.org/W7009428117","https://openalex.org/W7003611876","https://openalex.org/W2275349998","https://openalex.org/W1983947067","https://openalex.org/W578158706"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}