{"id":"https://openalex.org/W1908480078","doi":null,"title":"'\uace0\uac1d\ub9cc\uc871-\uad6c\uc804\uc758\ub3c4'\uc758 \uad00\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0c1\ud669\uc694\uc778\uc5d0 \uad00\ud55c \uc5f0\uad6c : \uc720\ub300\uac15\ub3c4\uc640 \uad6c\uc804\uacc4\uae30\uc758 \uc5ed\ud560\uc744 \uc911\uc2ec\uc73c\ub85c","display_name":"'\uace0\uac1d\ub9cc\uc871-\uad6c\uc804\uc758\ub3c4'\uc758 \uad00\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0c1\ud669\uc694\uc778\uc5d0 \uad00\ud55c \uc5f0\uad6c : \uc720\ub300\uac15\ub3c4\uc640 \uad6c\uc804\uacc4\uae30\uc758 \uc5ed\ud560\uc744 \uc911\uc2ec\uc73c\ub85c","publication_year":2004,"publication_date":"2004-09-01","ids":{"openalex":"https://openalex.org/W1908480078","mag":"1908480078"},"language":"ko","primary_location":{"id":"mag:1908480078","doi":null,"is_oa":false,"landing_page_url":"http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01982726?q=%5Bproduct%20sound%C2%A7coldb%C2%A72%C2%A751%C2%A73%5D&Multimedia=0&isFullText=0","pdf_url":null,"source":{"id":"https://openalex.org/S4306495037","display_name":"\uc18c\ube44\uc790\ud559\uc5f0\uad6c","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\uc18c\ube44\uc790\ud559\uc5f0\uad6c","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020160011","display_name":"\ub958\uac15\uc11d","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\ub958\uac15\uc11d","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108099943","display_name":"\ubc15\uc885\ucca0","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\ubc15\uc885\ucca0","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"3","first_page":"27","last_page":"43"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8050000071525574},{"id":"https://openalex.org/keywords/word-of-mouth-intention","display_name":"word-of-mouth intention","score":0.7979999780654907},{"id":"https://openalex.org/keywords/situational-factors","display_name":"situational factors","score":0.847000002861023},{"id":"https://openalex.org/keywords/relationship-strength","display_name":"relationship strength","score":0.5210000276565552}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.313213586807251}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:1908480078","doi":null,"is_oa":false,"landing_page_url":"http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01982726?q=%5Bproduct%20sound%C2%A7coldb%C2%A72%C2%A751%C2%A73%5D&Multimedia=0&isFullText=0","pdf_url":null,"source":{"id":"https://openalex.org/S4306495037","display_name":"\uc18c\ube44\uc790\ud559\uc5f0\uad6c","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\uc18c\ube44\uc790\ud559\uc5f0\uad6c","raw_type":null},{"id":"mag:3181964839","doi":null,"is_oa":false,"landing_page_url":"http://dspace.kci.go.kr/handle/kci/197688","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1592805585","https://openalex.org/W1925297856","https://openalex.org/W3156397943","https://openalex.org/W2252638897","https://openalex.org/W1691489954","https://openalex.org/W1891597704","https://openalex.org/W2270115447","https://openalex.org/W2198190499","https://openalex.org/W2524007292"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2016-06-24T00:00:00"}
