{"id":"https://openalex.org/W1908296386","doi":null,"title":"Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip","display_name":"Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip","publication_year":1999,"publication_date":"1999-01-01","ids":{"openalex":"https://openalex.org/W1908296386","mag":"1908296386"},"language":"nl","primary_location":{"id":"pmh:ru:oai:repository.ubn.ru.nl:2066/104620","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2066/104620","pdf_url":"http://hdl.handle.net/2066/104620","source":{"id":"https://openalex.org/S4306401067","display_name":"Radboud Repository (Radboud University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I145872427","host_organization_name":"Radboud University Nijmegen","host_organization_lineage":["https://openalex.org/I145872427"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tijdschrift voor Communicatiewetenschap, 27, 167 - 186","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2066/104620","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"M. Gerritsen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M. Gerritsen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070312329","display_name":"Hubert P. L. M. Korzilius","orcid":"https://orcid.org/0000-0003-3728-6519","observed_orcids":["https://orcid.org/0000-0003-3728-6519"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hubert Korzilius","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3728-6519","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079627898","display_name":"W.F.J. van Meurs","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"W.F.J. van Meurs","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013228199","display_name":"I. Gijsbers","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"I. Gijsbers","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.2659805,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"27","issue":null,"first_page":"167","last_page":"186"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13727","display_name":"Linguistic and Sociocultural Studies","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13727","display_name":"Linguistic and Sociocultural Studies","score":0.9014000296592712,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.026599999517202377,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14006","display_name":"Linguistics, Language Diversity, and Identity","score":0.025499999523162842,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/english-in-advertising","display_name":"English in advertising","score":0.7950000166893005},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.878000020980835},{"id":"https://openalex.org/keywords/language-attitudes","display_name":"language attitudes","score":0.5400000214576721},{"id":"https://openalex.org/keywords/linguistic-prestige","display_name":"language prestige","score":0.3330000042915344},{"id":"https://openalex.org/keywords/commercial-effectiveness","display_name":"commercial effectiveness","score":0.3479999899864197},{"id":"https://openalex.org/keywords/language-choice-in-advertising","display_name":"language choice in advertising","score":0.44999998807907104}],"concepts":[{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.592837393283844},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.492766410112381},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.18404805660247803}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:ru:oai:repository.ubn.ru.nl:2066/104620","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2066/104620","pdf_url":"http://hdl.handle.net/2066/104620","source":{"id":"https://openalex.org/S4306401067","display_name":"Radboud Repository (Radboud University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I145872427","host_organization_name":"Radboud University Nijmegen","host_organization_lineage":["https://openalex.org/I145872427"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tijdschrift voor Communicatiewetenschap, 27, 167 - 186","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:1908296386","doi":null,"is_oa":false,"landing_page_url":"http://repository.ubn.ru.nl/handle/2066/104620","pdf_url":null,"source":{"id":"https://openalex.org/S77954144","display_name":"Tijdschrift voor Communicatiewetenschappen","issn_l":"1384-6930","issn":["1384-6930","1875-7286"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","norway-1","poland-20","russia-white-list-4","vabb-shw"],"host_organization":"https://openalex.org/P4310319987","host_organization_name":"Uitgeverij Boom","host_organization_lineage":["https://openalex.org/P4310319987"],"host_organization_lineage_names":["Uitgeverij Boom"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Tijdschrift voor Communicatiewetenschappen","raw_type":null}],"best_oa_location":{"id":"pmh:ru:oai:repository.ubn.ru.nl:2066/104620","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2066/104620","pdf_url":"http://hdl.handle.net/2066/104620","source":{"id":"https://openalex.org/S4306401067","display_name":"Radboud Repository (Radboud University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I145872427","host_organization_name":"Radboud University Nijmegen","host_organization_lineage":["https://openalex.org/I145872427"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tijdschrift voor Communicatiewetenschap, 27, 167 - 186","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1908296386.pdf","grobid_xml":"https://content.openalex.org/works/W1908296386.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2125605186","https://openalex.org/W7093910784","https://openalex.org/W2758672984","https://openalex.org/W1044551341","https://openalex.org/W1850861037","https://openalex.org/W2142799369","https://openalex.org/W7002399008","https://openalex.org/W1521767536","https://openalex.org/W1762102875","https://openalex.org/W2892120623"],"abstract_inverted_index":{"In":[0],"dit":[1],"artikel":[2],"tonen":[3],"we":[4,65],"aan":[5],"dat":[6,17,28,68,80],"1/3e":[7],"van":[8,41,83,92],"de":[9,12,69,84,90,110],"commercials":[10,75],"op":[11],"Nederland":[13],"1":[14],"Engels":[15,20,30,73,94,105],"bevat,":[16],"er":[18],"Nederlands":[19],"naar":[21],"Amerikaans":[22],"model":[23],"in":[24,74,86,95,103],"wordt":[25,37],"gesproken":[26],"en":[27,34,51,56,58,79],"het":[29,72,93,104],"vooral":[31],"om":[32],"imago":[33],"financi\u00eble":[35],"redenen":[36],"gebruikt.":[38],"Op":[39],"basis":[40],"een":[42,96],"onderzoek":[43],"onder":[44],"60":[45],"Nederlanders":[46],"gelijkelijk":[47],"verdeeld":[48],"over":[49],"mannen":[50],"vrouwen,":[52],"twee":[53],"leeftijdsgroepen":[54],"(15-8":[55],"50-57)":[57],"drie":[59],"opleidingsniveaus":[60],"(laag,":[61],"midden,":[62],"hoog)":[63],"laten":[64],"vervolgens":[66],"zien":[67],"attitude":[70],"tegenover":[71],"vrij":[76],"negatieve":[77],"is":[78,88],"slechts":[81],"36%":[82],"proefpersonen":[85],"staat":[87],"globaal":[89],"bedoeling":[91],"commercial":[97],"weer":[98],"te":[99],"geven.":[100],"Reclame":[101],"maken":[102],"lijkt":[106],"minder":[107],"succesvol":[108],"dan":[109],"reclamemakers":[111],"denken.":[112]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
